Caleb Matkovich Email & Phone Number

New York, New York, United States

Ann Arbor, Michigan, United States

• Distributed 200+ energy drinks weekly to high-traffic locations, stimulating brand awareness across campus and directly engaging in meaningful student interactions
• Analyzed student traffic patterns using heatmap software to optimize distribution schedule, achieving 300% improvement in handout efficiency within 30-minute distribution period
• Created interactive promotional content for TikTok and Instagram, driving significant increases in campus engagement and strengthening digital presence by initiating dialogue

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

• Developed three-statement financial model for a startup in the carbon credit trading market, forecasting financial outcomes across 9 project scenarios and 12 operational variables
• Pinpointed market cap of translation software startup by analyzing long-term growth potential of U.S. firms outsourcing software engineers from non-English speaking LATAM countries, securing $250,000 in additional.
• Designed persuasive pitch deck that secured $1 million seed funding round for a startup, strategically highlighting the venture's financial strengths and growth potential
• Led targeted social media marketing campaign for e-commerce SEO startup through Facebook groups, establishing 3 focus groups and increasing clickthrough rate from 4% to 9%

New York, New York, United States

• Conducted in-depth analysis of customer support data to develop a comprehensive deliverable outlining key procedural steps for automating support services, eliminating the manual logging of 200 recurring monthly.
• Supported the implementation of new CRM platform by conducting competitive analysis and tracking KPIs via scoring rubric to assess prospective solutions, ensuring selection of an optimal system to enhance customer.
• Developed target customer profile to boost lead generation of SaaS language education startup, capturing 20% increase across foreign language departments of major universities

Woodhaven, Michigan, United States

• Dynamically multitasked between barista, sandwich, and salad stations during peak hours, improving customer satisfaction and reducing drive-thru wait time averages by 25 seconds
• Onboarded 5+ new employees, providing 150 hours of training and ongoing mentorship, resulting in improved workflow efficiency and enhanced employee engagement

Grosse Ile, Michigan, United States

• Enriched students' knowledge in six different math and Spanish courses ranging through AP level for 2-3 hours after school, raising students' final grades by average of one letter grade
• Received 5-star average rating across 4 students and recommendations from parents who had unsuccessfully attempted several tutors prior to after school review sessions