Caleb Herrera Email & Phone Number

Bellevue, Washington, United States

New York, Ny, Us

Movable Ink scales 1:1 content personalization by automatically transforming data into personalized content, unique to each customer, at the moment of engagement.

New York, Ny, Us

CB Insights is a software company that provides in-depth data and research on venture capital, startups, patents, partnerships and tech news.• Own Research GTM strategy for Generative AI integration to the platform for potential customers, including positioning and product-driven pieces of research. • Partnered with Account Executive/Sales team to create competitive intelligence document for large, strategic account to drive renewal and upsell. • Created playbooks across 15 priority customer functions/roles to enable team of 60+ SDRs to drive better, more informed conversations with potential clients, detailing use cases, goals, and accompanying product references.

Seattle, Wa, Us

Own go-to-market strategy for Amazon-based marketing channels for multiple Amazon Health projects launching Q4 ’22Own Business Requirements Document for a new marketing product allowing Amazon healthcare marketers to target customers in a self-service manner, automatically filtering out legally-protected customer Protected Health Information (PHI). Partnering with Marketing, Product, Engineering, and UX.

Seattle, Wa, Us

Drove implementation of “Reverse Proxy solution” to enable our website to make updates 8x+ faster. Working closely with Software Development Engineer/Front End Engineer.Own long-term strategy, and planning for the amazon.care website and email channels, serving both B2B and B2C audiences. Own relationship with multiple 3P agencies across email channel and website to execute strategy and vision from the Care marketing team. Implemented “Bar Raiser” program for the email channel, streamlining multiple lines of approvals in one process.

Seattle, Wa, Us

Drive strategy, planning, and execution for email and push notification channels across Amazon grocery businesses (Amazon Fresh, Whole Foods Market, 3P) with an emphasis on optimization, scalability, and automation. Lead relationship with Amazon’s Central Outbound team ensuring Amazon Fresh/Whole Foods Market on Amazon are recognized as a high value partner and is included in central testing, highly visible placements, and tech updates.Designed testing strategy focused on optimizing email efficiency through customer targeting, content updates, relevant messaging, and driving new tools to enable automation in the channel.

Seattle, Wa, Us

Partnered in strategy and owned execution for Amazon.com gateway placements as well as email programs. Responsible for execution across retention lifecycle email journeys, semi-automated acquisition and retention email programs, seasonal deals, and highly visible events.Earned Amazon-wide designation of Outbound Bar-Raiser (OBR) and Content Bar-Raiser (CBR), functioning as the final approval work stream between marketers’ content and customer eyes, in Amazon onsite and email channelsDrove strategy for multi-channel educational program, including creation of Whole Foods Market on Amazon “Learn More” page, working with UX research team and tech partners to support the net new page, also increasing SEO.

Seattle, Wa, Us

Working with Amazon Prime Now analyzing Amazon Prime Now order data and Reconciling with Whole Foods Market data to minimize variance, and identify issues causing data to vary, including process and/or system issues.Created net new SOP of analyzing and auditing variance between the two different data sources (Amazon Prime Now & Whole Foods Market) to catalogue order data correctly, detect possible fraud, and escalate any incongruence exceeding threshold. Responsible for analyzing up to hundreds of orders between 20+ WFM stores in cases of variance issues. Created macro to simplify and automate variance analysis process.

Chicago, Illinois, Us

Audited and reconciled over 1100 high net-worth Private Equity assets on a monthly basis. In-depth financial statement analysis on market values and transactions for 20+ clients to ensure the correct reflection, abiding by a strict month-end for each client.

Seattle, Wa, Us

Bachelor Of Arts In Economics, Economics

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies