Caleb Castle Email & Phone Number

California, United States

San Francisco Bay Area

Walnut Creek, California

Save Mount Diablo (SMD) is a nationally accredited land conservation nonprofit organization serving the East Bay area since 1971. As Communications Manager, I . . . - Create and implement communications plans, editorial calendars, project timelines, style guides, creative project briefs, and process manuals.- Strategize, plan, curate, edit and produce all creative marketing content production for digital and print communications channels in support of programmatic and fundraising goals outlined by the strategic plan.- Manage all media relations, press releases, and other press coverage. Manage, develop, calendarize and publish content to email newsletters, social media platforms, and the website. Manage all print and digital production end-to-end. Manage all print and digital advertising. - Hire, manage, coordinate and supervise an intern, outside contractors, 3rd party vendors and volunteers. A few of my accomplishments include: - Planning, designing, and developing an extensive website rebuild, below cost on a tight budget. Built on the WordPress content management system, the new site is now modern, mobile-responsive, easy to navigate and user-friendly. Since launching in January of 2018, user traffic increased by 17.5%, sessions increased by 20% and bounce rate reduced by 25%. Mobile users increased 27% and mobile page views increased 29%. (Visit https://www.savemountdiablo.org)- Rebranding all marketing collateral for several core programs and events, including membership, publications, business identity & events collateral, e-newsletters, social media, Planned Gifts, and appeals.- Building and promoting campaigns via website, e-marketing, social media, print and video content to support various initiatives, including successful crowd-fundraising campaigns and grassroots organizing/advocacy campaigns designed to effectively influence environmental policy on State and Regional measures.

Northampton, Ma

Launched a freelance print & web multimedia agency offering services to leverage business networks, drive sales, & increase publicity in a range of mediums/channels, including print collateral, ads, packaging, video, social media, blogs, copywriting, SEO, web design, development and administration. CLIENTS INCLUDED:- Web Administration & Content Management, B612 Foundation, Mill Valley, CA | www.b612foundation.org- Web Design/Development, Spyre Solutions, Inc., Toronto, ON | www.spyresolutions.com - Web Design/Development, Dawndale Farms Wildlife, Bernardston, MA | www.dawndalefarmwildlife.com- Web Administration, Wellness House Northampton, Northampton, MA | www.wellnesshousenorthampton.com - Graphic Design & Digital Media Production, Emiliano Zapata Street Academy, Oakland, CA- Graphic Design & Print Production, Smith School for Social Work, Northampton, MA- Graphic Design, Digital Media & Print Production, InFlight Integrations, Easthampton, MA

Holyoke, Ma

- Progressively increasing responsibilities from freelance web designer starting in 2010 to Marketing Director of this entrepreneurial surgical supply company, growing profitable revenues annually.- Oversaw the expansion of the marketing department, ultimately hiring and supervising a Marketing Assistant, in addition to managing outside vendors and contractors. - Re-launched e-Commerce site: www.atsurgical.com- Developed a master products inventory feed SKU system & extensive content production. Results include streamlined data management, new lead generation & projected increase of online revenue for 2015.- Online merchant marketplaces implementation and channel management: Amazon, Etsy, ATG Stores, Wayfair, Google Shopping and others increasing online sales by 15% in 2 years. - Revamped & implemented strategies for micro sites, social media, e-newsletters, analytics tracking, performance monitoring, promotions, inventory systems, brand identity, and cyber security. - Led content production & content management including product photography, improved product representation, market research, copywriting, and adherence to SEO/SEM best practices increasing views and conversion rates.- Produced print-ready files for all print collateral in-house: packaging, tags, labels, flyers, inserts, signage, catalogs, booklets, company forms, letterhead, and banners, using die cuts, vector, bleeds, and correct prepress settings, reducing expenses on outsourced services.- Implemented PCI-DSS Compliance on e-Commerce site using SSL/HTTPS technologies, switching payment gateway vendors to Authorize.Net, leading to re-negotiation of merchant processing contracts, resulting in a final rate of 1.1%+$0.11/transaction vs. the standard 2.9%+$0.30. - Technical IT support services including updates & general hardware/electronics maintenance, troubleshooting, software compatibility checks, debugging, web hosting services, server migrations, database backup and restoration.

Hadley, Massachusettes

Conducted market research surveys for the Pew Research Center, MA Department of Public Health, the Centers for Disease Control and Prevention (CDC), Amtrak, Harvard Business School, and others through cold-calling to target audiences for the purpose of collecting demographic data and other research via telephone interviews; I also performed data entry and continually maintained database records. I was awarded 2 progressive performance-based promotions with raises during my time working for Abt SRBI.

Easthampton, Ma

Worked as an assistant to the creative director of this multimedia advertisement agency, with special attention to work produced for one client, Ecstatic Peace! Records & Tapes, a record label company. My duties as an assistant included video production & editing, website administration of e-commerce stores, copywriting, multimedia production, email marketing & management of social media networks.Programs used include: Final Cut Pro, Adobe Creative Suite, Endicia, MailChimp, Filemaker Pro, Microsoft Office Suite, FTP, Constant Contact, DVD Studio, ZenCart, Facebook, Twitter, Wordpress, etc.

Easthampton, Ma

Web design and development, WordPress customization, SEO, graphic design, image editing, photo re-touching, digital media, social media marketing, insights and analytics, content management, marketing, advertising, PR.

Leroy, Ny

Assisted with creating content and distribution of Press & Mailing Kits. Researched Top 100 Design Firms. Designed and produced sales brochures and other print collateral. Created mock-ups of customized retail furniture merchandise. Edited and maintained company website.

Rochester, New York Area

Photoshop work and archiving for the George Eastman Kodak International House of Photography Museum. Maintained networking through email list serves.

Ba, Visual Arts & Digital Media Major / Women & Gender Studies Minor

Activities and Societies: - Smith College Jazz Ensemble: Trumpet, 2nd Chair - Smith College Rugby Club - Alumnae Coordinator for the Smith.

Web Development, Graphic Design, Printmaking

Attended the University of New South Wales College of Fine Art in Sydney, NSW, Australia for a semester abroad.