Caleb Elliott Email & Phone Number

- Suggest & implement on-page SEO best practices for Tangoe.com such as new content, old content optimization, metadata optimization, contextual internal/external linking and ensuring we account for user search intent across our products & solutions.- Utilize technical SEO in tandem with our web developer to optimize our navigation and site structure, implement redirects, ensure mobile friendliness, and remove duplicate content.- Identify technical SEO problems with our web developer &… Show more - Suggest & implement on-page SEO best practices for Tangoe.com such as new content, old content optimization, metadata optimization, contextual internal/external linking and ensuring we account for user search intent across our products & solutions.- Utilize technical SEO in tandem with our web developer to optimize our navigation and site structure, implement redirects, ensure mobile friendliness, and remove duplicate content.- Identify technical SEO problems with our web developer & web crawling tools for issues such as bad links, server errors, tag errors, and rendering problems.- Strategize & recommend conversion rate optimization (CRO) improvements to Tangoe.com, such as navigation & page structure improvements, and CTA placements- Own, operate & manage the Tangoe Google Ads account & large monthly budget, and provide analysis & recommendations for ongoing improvements- Own, operate & manage many of our digital marketing tools & data, including Google Analytics 4, Google Tag Manager, Google Search Console, & SEMrush- Provide assistance to marketing operations & sales operations within sales enablement tools, by creating, pulling & segmenting lists, and data analysis- Operate & manage marketing tasks related to marketing/sales operations platforms, including ZoomInfo & Outreach - Analyze marketing performance across the team in order to deliver recommendations cross-functionally & find ongoing areas for improvement- Utilize data tools such as PowerBI & Salesforce to analyze Marketing & Sales performance Show less

- Analyze, create reporting, and present various marketing data to influence content, web, and campaign strategy- Make recommendations to the overall content calendar, and proactively influencing the content creation process- Work with Communications and Digital Marketing on messaging for web, social and all other digital outlets- Teaming with Demand Gen to strategize on campaign content- Working collaboratively with Sales, Product Management and Operations to understand content… Show more - Analyze, create reporting, and present various marketing data to influence content, web, and campaign strategy- Make recommendations to the overall content calendar, and proactively influencing the content creation process- Work with Communications and Digital Marketing on messaging for web, social and all other digital outlets- Teaming with Demand Gen to strategize on campaign content- Working collaboratively with Sales, Product Management and Operations to understand content needs across the business- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results Show less

Remote

- Collaborate with internal team members and customers to maximize digital marketing efforts while reinforcing customer brand, presence, objectives, and voice- Effectively communicate campaign performance to internal team members and clients, as needed- Manage and implement the ongoing SEO & PPC work for clients to ensure maximum performance based on their industry vertical and location- Analyze the performance of SEO and PPC campaigns and make recommendations to adjust strategies… Show more - Collaborate with internal team members and customers to maximize digital marketing efforts while reinforcing customer brand, presence, objectives, and voice- Effectively communicate campaign performance to internal team members and clients, as needed- Manage and implement the ongoing SEO & PPC work for clients to ensure maximum performance based on their industry vertical and location- Analyze the performance of SEO and PPC campaigns and make recommendations to adjust strategies accordingly- Present SEO and PPC performance reports to provide actionable insights and analysis to customers- Recommend and implement new ideas and innovations to improve customer account performance- Keep up to date with SEO and PPC best practices, keyword research tools and industry research- Create, manage, and optimize for search engines and adjust paid search campaigns for customers across a variety of industries on Google, Bing, and other ad networks Show less

Remote

- Implement on-page SEO best practices including content optimization, metadata optimization, contextual internal/external linking and ensuring we provide useful content for our audience.- Identify technical SEO problems with web crawling tools for issues such as bad links, server errors, tag errors, and rendering problems.- Use technical SEO to optimize our navigation and site structure, implement redirects, ensure mobile friendliness, and remove duplicate content.- Manage email… Show more - Implement on-page SEO best practices including content optimization, metadata optimization, contextual internal/external linking and ensuring we provide useful content for our audience.- Identify technical SEO problems with web crawling tools for issues such as bad links, server errors, tag errors, and rendering problems.- Use technical SEO to optimize our navigation and site structure, implement redirects, ensure mobile friendliness, and remove duplicate content.- Manage email lists and email campaigns including content development, list management, templates, campaign calendars, and reporting.- Build our database of contacts through list building tools such as ZoomInfo and segment with Salesforce for targeted content programs.- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.- Implement efficient marketing programs using automation tools such as Zapier, Outreach, Cognito Forms, Chatbots, and Unbounce.- Ensure that our automation tools distribute vital information about all contacts, including lead scoring, contact info, location, budget, and more to assist sales.- Monitor, track and report all email marketing campaign KPI's and develop test campaigns to leverage new initiatives and increase conversion and revenue.- Write content for SEM and social media advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, and ensure creation of the targeting parameters and ads on the platforms.- Use graphic design tools such as Pixlr and Photoshop to create images utilized in our lead generation and marketing efforts through paid ads, email campaigns, and website content.- Utilize programming languages to implement advanced data collection/web scraping programs for lead generation.- Research, strategize, design and manage tactics in the overall marketing mix, based on a buyer’s journey, to increase engagement, response rates and conversion. Show less

Remote

- Manage, schedule, create, and publish Decisiv marketing content, including editorial, website, social media, and email - Project manage and schedule tasks using Airtable so that our team and agency we work with can track assignments and understand date-specific deliverables- Design and create focused web pages through WordPress utilizing design and SEO best practices- Compile/write content, design, create, and edit email marketing campaigns through Active Campaign- Assist in… Show more - Manage, schedule, create, and publish Decisiv marketing content, including editorial, website, social media, and email - Project manage and schedule tasks using Airtable so that our team and agency we work with can track assignments and understand date-specific deliverables- Design and create focused web pages through WordPress utilizing design and SEO best practices- Compile/write content, design, create, and edit email marketing campaigns through Active Campaign- Assist in the editing and scheduling process for high value press releases - Create and edit content for social media (LinkedIn/Twitter)- Design, execute, and nurture Decisiv’s marketing automation, lead generation programs, and marketing processes through email, website, and social channels through the utilization of data collected from those sources- Automate and optimize data collection through our digital channels by using Active Campaign, Salesforce, and Google Analytics- Compile data into a workable format for distribution - Provide data driven insights to the team to help drive task/project direction- Collaborate with designers, product team, sales team, and other internal experts to produce relevant marketing materials to drive our brand and positioning- Provide the design team with the relevant content and context in order to create high value material for internal and external use- Provide tactical support for major trade shows and industry events, including event logistics, registrations for executive-level attendees, and coordinating with exhibit services- Collaborate with our event agency to discuss and schedule booth setup and takedown- Compile printed marketing materials for distribution at trade shows and events- Work across teams to decide what additional materials will be needed based on the event schedules of Decisiv attendees - Assist in the scheduling of flights, hotels, and registrations for all attendees Show less

Fairfax, Va

- Write and edit keyword optimized content for 50+ client’s sites- Consult with individual clients on content strategy, specific keyword lists, and identify the client’s key performance indicators of success- Write, edit and post blogs for 50+ clients - Discussing the topic the client wants ahead of time, breaking down each section of blog content, identifying how this blog ties back to the client’s services, and making sure to utilize predetermined keyword strategies and linking… Show more - Write and edit keyword optimized content for 50+ client’s sites- Consult with individual clients on content strategy, specific keyword lists, and identify the client’s key performance indicators of success- Write, edit and post blogs for 50+ clients - Discussing the topic the client wants ahead of time, breaking down each section of blog content, identifying how this blog ties back to the client’s services, and making sure to utilize predetermined keyword strategies and linking strategies throughout- Compile keyword and web research based on search volume and key performance indicators unique to the client- Interfacing with clients from the beginning to decide the best strategies to implement to reach potential customers based on the service they provide- Conduct SEO audits by utilizing tools such as SEMrush, Agency Analytics, Google Search Console, and more- Identifying potential issues within the technical side of the client’s website and their on-page strategy and discussing with the client why they took this strategy and where they would like to go from here- Monitor and improve performance of all client’s rankings within popular search engines- Utilizing our various SEO tools to monitor the specific keywords the client wants to track as well as other key performance indicators and their backlink profile Show less

Fairfax, Va

- Engage with clients and create a positive environment - Manage the needs of clients and organize their reserved space to the requested layout- Operate and understand the technology used in all event spaces- Communicate issues with clients or technology to Leads or Managers as they arise

Arlington, Virginia

- Create new content for social media accounts and monitor responses and reactions- Design and develop graphics for use on media platforms- Update internal database information- Proofread and edit reports- Engage with Crystal City residents and professionals through social outreach endeavors- Manage the needs of events and ensure the smooth operation of each event

Alexandria, Va And Fairfax, Va

- Operate the point of sale and meet daily requirements for sales- Assess the needs of customers and advise them according to their needs

Springfield, Va

- Demonstrated the difference between athletic shoes/cleats and fitted the customer based on their needs- Organized weekly shipment and assembled the correct sensors onto each individual pair of shoes to reduce theft

Tysons Corner, Va

- Compiled and organized word documents based on information given to me by my supervisor- Assisted in different projects throughout the sales department by organizing important data- Retrieved important items needed by my supervisor in order to complete projects

Marketing, Business, Graduated

Activities and Societies: George Mason Club Lacrosse Bachelors Degree in Marketing obtained May 2019

Marketing, Business, Freshman And Sophomore Years

Activities and Societies: Men's Lacrosse (NCAA Division 2)

High School Diploma

Activities and Societies: Men’s Lacrosse Alexandria, VA