Caleb Henderson Email & Phone Number

Plainfield, Il

Head of a marketing, sales and advertising management consulting firm responsible for creating interest among potential buyers of client products and/or services. • Provide executive level sales and marketing representation for corporations that elect to outsource key services.• Determine the demand for products and services that an organization and its competitors offer. • Identify potential markets for an organization’s products and services.• Develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. • Work with sales, marketing, public relations, and product development teams and outsource as needed.• Monitor trends that indicate the need for a new product or service; oversee the development of that product or service. • Develop and execute advertising and marketing campaigns plus sales support programs across all corporate and retail outlets.• Media channel optimization.• Initiate market research studies and analysis to help strengthen corporate relationships with clients in order to maximize potential long term stability and profitability.• Provide account and client management services for both short and long-term applications.

Burr Ridge, Il / Plano, Tx

• Led the marketing and advertising division of a $300 million dollar auto insurance holding company, overseeing all TV, radio, outdoor, digital/mobile, direct mail and local store marketing initiatives to support 200 stores with 400 agents across four brands in nine states.• Developed multi-channel general advertising campaign credited with generating 50% increase in year-over-year insurance quote volume, and the largest single day quote volume in 16 year history of the company.• Co-managed website redesign and SEO/SEM strategy resulting in 15% of total corporate quote volume.• Created mobile win-back campaigns resulting in high performing response rates of 4 - 6%.

Lombard, Il

• Senior advertising executive responsible for key account management and growth, reported to the SVP, Director of Client Services.• Grew key Chicago account from $100K to $3MM in billings in 1.5 years due to superior relationship building strategies with officer-level clients yielding ongoing account loyalty and consistent income growth.• Managed all aspects of account services and developed senior-level client relationships to insure sustained account stability.

Denver, Co

• Full-service direct marketing agency.• Management position responsible for new business development, reporting tothe president/CEO.• Secured $1 million direct mail and print advertising business of the wirelessInternet division of AES, a multi-billion dollar utility company.

Oak Brook, Il

Built more robust advertising and marketing services division and contributed to new business development initiatives.

Chicago, Il

Supervised account management staff for key financial services and telecom clients in both the B to C and B to B arenas.

Chicago, Il

Supervised account management staff and all direct marketing and retention programs for key financial services client.

Schaumburg, Il

Responsible for the management and growth of the USAA Road and Travel Plan, targeting military officers and their families.

Riverwoods, Il

Managed all direct marketing initiatives related to new customer on-boarding, activation, retention and Cash Back Bonus fulfillment.

Chicago, Il

Award-winning Sears Catalog Advertising catalog copywriter for the Sears Craftsman tool brand, for the Sears Home Fashions division, and for the Men's and Kid's Apparel divisions. I also managed the development and performance of hundreds of catalog pages as an assistant marketing manager within the Men's and Kid's catalog marketing division.

Ba, Media Communications & Marketing

Activities and Societies: Photographer

Bachelor'S Degree, Communications & Marketing