Senior Lifecycle Marketing Analyst
CurrentResponsible for driving customer engagement in our UK and Brazil markets. My key responsibilities include:Developing and executing marketing campaigns;Managing the daily execution of automation campaigns, from creating creative briefs to segmentation and testing;Working with the Content Marketing team to identify and promote materials that enhance the campaigns;Conducting tests to optimize engagement and conversion rates, fostering a culture of continuous experimentation;Working with the Product team to implement new communications and journeys as we launch new features for our customers;Monitoring email health metrics, including open rates, click rates, and deliverability, to ensure the effectiveness of the campaigns.