Calis Cheah Email & Phone Number

Singapore

Change of portfolio from Marketing & Partnerships to Membership and Engagement.

Singapore

Responsible for leading lab admin team to provide on ground support to all lab operations, handling procurement and stock inventory of supplies and equipment. Establish SOPs and process improvement. Assist Shift Supervisor in any ad-hoc duties as required.

Singapore

Managed daily operations of café - preparation of beverages and inventory management. Developed and managed loyalty program and corporate discount scheme. Conceptualized promotional creatives to increase awareness of cafe and increase cafe sales. Training of new staff on beverage preparation, customer engagement and service techniques.

Sentosa, Singapore

Singapore

• Executive management of the Membership Benefits Department – team of 6 consisting of 1 assistant manager, 2 executives, 1 assistant executive and 2 officers. • Direct and guide department in securing strategic partnerships across 5 key benefit categories from Food & Beverage, Travel, Shopping, Entertainment to Leisure. • Management of internal management reports measuring membership engagement figures to ensure that benefits secured are relevant. • CRM and marketing of members.• Planning and strategic execution of thematic and special segmented marketing campaigns.• SAFRA lead for ACCORD initiative in recognition of NSmen by securing more than 50 merchant promotions since launch of initiative in July 15.• Management of IMPACT budget and annual workplan.

Singapore

• Responsible for project management and key coordination for launch campaigns and promotions for 7 Content Verticals – Entertainment, Sports, Lifestyle, Education, Music, Games and Reading.• Provide marketing consultation on campaigns and events. • Liaison between PR, Regional Marketing and local subsidiary marketing teams.• Country Manager for Thailand subsidiary for Content and Service related projects.

Singapore

* Responsible for developing and delivery of full Customer Lifecycle Management activity plan for Asia Pacific - ANZ, Greater China, India and ASEAN.* Collaboration with local business leaders on marketing campaigns and CLM strategies to improve customer engagement and increase 2nd buy rates. * Responsible for Segmentation strategy - analysis and studies of different customer groups, unique individual needs to craft out differentiated strategies.

Singapore

• Responsible for email marketing campaigns across 7 points of sales (POS) namely Japan, India, Singapore, Malaysia, Thailand, South Korea and Philippines. • Execute database acquisition campaigns to expand current databases. • Generation and analysis of email campaign reports from Omniture, Qlikview, Business Objects and ExactTarget Dashboards. • Direct email creative with email creative team to develop relevant and attractive material across various POS.• Collaboration with Brand and PR teams for full service launch campaigns in Singapore and Thailand – Pack Your Bags campaign via Facebook.

Responsible for 4 major products' churn management - postpaid mobile, postpaid mobile data, fixed broadband and mioTV. Create timely and regular reports on churn movements and trends to management and support Recon team and Product Marketing team with analysis on business cases. Profiling of churners to further understand reasons for churn and develop in-dept surveys with Research team to obtain further insights.Highlight potential churn threats and formulate counter strategies - for example, create early upgrade and bill rebate programs for in view of potential churn threat from M1 and StarHub's iPhone launch. Improved and simplified current customer Salvage processes by cutting down unnecessary paperwork and improving system flow enabling customer to redeem vouchers seamlessly at all SingTel hello! Stores and during road shows. Set churn targets and budgets for new FY1011 and new financial year FY1112.Creation of new customer value and risk matrix for to reduce churn due to credit and also for customer salvage purposes. Supervisory role to one churn management executive.

Managed postpaid mobile churn management, mobile broadband retention and cross-selling portfolio after Retention department re-organization. Drafted functional / reporting specifications for new churn models.Retention representative for Full Mobile Number Portability (FMNP) migration. Project managed FMNP to ensure existing ported-in customers have a seamless and hassle-free number migration to M1 network.Managed customer communications via direct mail, call campaigns and SMS broadcast. Advised Customer Service in formulating exceptional handling and operational procedures. Managed revamp, renewal and operations of Sunrisers - premium loyalty program and Sunperks - points rewards program for M1 customers.Managed M1 Box Office by liaising with movie distributors to obtain movies for screening. Promoted movies via print, web and SMS media. Monitor Customer Service Winback team performance and design pro-active and reactive retention tools to help retain customers. Execution of ad-hoc campaigns to address churn threats. Early upgrade campaigns to reduce high handset contract expiry numbers. Call campaigns to dissuade customers from porting out due to iPhone launch.

mode content provision project. Lead storyboard design and user interface for SPH news contents on i-mode.Negotiation of terms for business and billing agreements. Co-ordination and management between IT, Marketing departments and StarHub to define service offerings.Execution of marketing campaigns via email marketing, creation of marketing materials, website and roadshow participation. Management of AsiaOne Games Central mobile java games service. Design flow of website, product offerings and user interface.Negotiation and management of vendors for game offeringsEvaluate and advise on mobile technologies (SMS, WAP, i-mode, podcast, vodcast) applications and deployment for internal users

Transferred to current position due to internal reorganization.Evaluated financial impact and drafted business case for mobile commerce and wireless Java services. Strategize and planned future mobile commerce and wireless Java services.Collaborated internally with Product Development, Business Development and Segment Marketing departments to execute planned product / service launches.Product Marketing department representative for internal cross-functional network project team. SingTel's marketing representative for IDA Mobile Commerce Call for Collaboration Mobile Commerce Trial. Collaborated with M1 and StarHub representatives to execute YW8 trial and achieve mid-tier IDA funding targets. SingTel's marketing representative for Asian Java Mobile Challenge, an initiative spear-headed by SingTel to spur creativity and development in Java technology in SE Asia.

Bachelor Of Business Degree, Merit; Marketing

Final Year Research Project: Content analysis on gender stereotyping in children's commercials in Singapore. Other areas of study: Law.

Digital Marketing Accelerated Programme, Capstone Project: Evie - Ai Scheduling Assistant

Gce "A" Levels, Commerce

Activities and Societies: Photography Club GCE 'A' Levels (Commerce Stream) Results: Economics (Grade B), Principles of Accounting (Grade.