Rasika Thapa Email & Phone Number

Singapore

Singapore

Paul Writer, a leading B2B marketing consultancy that helps businesses create and implement effective marketing strategies that are tailored to their unique needs and budget. We work closely with clients to identify their goals, assess their current marketing efforts, and develop a comprehensive plan to achieve success. Founded by Jessie Paul, former CMO of Wipro and author of the book Marketing without Money published by Bloomsbury in 2021 and No Money Marketing published by Tata McGraw Hill in 2009. Jessie also writes Marketing Booster Shot, a thought provoking marketing newsletter.

Singapore

In my last role at Mercer, I was part of the Global HR Buyer Hub marketing team responsible for developing research-based strategies for priority offerings which included crafting customer personas and building compelling digital content-based assets to engage HR and C-suite audiences across various buyer journey stages. I partnered with regional and local marketing teams, enabling them to execute strategic campaigns for lead generation and increased brand awareness. I also handled a secondary role of AMEA Marketing lead, supporting regional marketing priorities including industry forums.About MercerMercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer’s approximately 25,000 employees are based in 43 countries and the firm operates in 130 countries.

Singapore

In this role, I worked closely with Mercer's Career Business Leadership team in the International region to support their business growth priorities. As a strategic partner, I conceptualized, developed and rolled out client issue-based marketing campaigns that helped drive new market expansion, revenue growth and brand amplification. I also led and managed the alignment and integration of marketing teams of the firms acquired by Mercer in the region. Another integral role I played was in growing engagement with regional HR associations and managing regional conferences.

Singapore

As the Marketing Leader for Mercer’s South & East Asia zone, I supported the marketing needs of all countries in this region. I work as a strategic business partner to the Asia leadership team, helping shape compelling value propositions, and champion development of marketing programs that drive client retention, revenue growth and brand amplification. In addition, I managed a team of solution marketers (Health, Wealth, Career) responsible for developing customer centric content for qualified lead generation programs.

Singapore

In 2013, I took over the role of Career Business Marketing Leader for Asia Pacific and my role expanded to cover Asia, Middle East and Africa when the Growth Markets region was formed. In this role I focused on developing and executing campaigns driving business growth, working in partnership with geography marketing and global marketing teams.• Partnered with the business to lead and launch Workforce Analytics Institute, a regional partnership between Mercer and The Conference Board which led to deepening of Mercer's presence and engagement in workforce analytics and planning area. Planned and led event series, webinars, training academy, research reports and media engagement. • Developed proactive content strategy approach to build online presence for key offerings and supported content assets creation for local domains that led to significant increase in no. of web based enquiries• Realizing the need to increase brand and content visibility in media, developed media outreach plan and also strategized to uplift the profile of subject matter experts on social media channels

Singapore

I joined Mercer in 2006 as the Asia Pacific marketing leader for Human Capital Advisory business (now called Career Consulting), as the first regional business marketer in the region. I also took on additional responsibility to manage Mergers and Acquisition marketing for the region for around 2 years. • As the first business marketer in the region, conceptualized and executed integrated and scalable regional marketing campaigns aligned to business priorities to increase brand awareness and generate qualified leads• Effectively collaborated with global as well as local marketing teams to ensure localized adoption of key global initiatives with measurable returns• Streamlined and accelerated process around thought leadership development and marketing using digital channels like the launch of leadership campaign that included survey reports, case study and interviews across 14 countries leading to 21% increase in revenue• Worked closely with business on identifying gaps and developing roll out plan for new products and offerings in the region

Dubai, United Arab Emirates

Creativeline is part of NMC Group which is one of the largest privately owned business houses in UAE, with business interests in financial services, healthcare, trading of pharmaceutical & FMCG brands, retail pharmacies, real estate, hospitality and IT.

New Delhi & Bangalore

In my marketing role, I was a core team member involved in the creation and implementation of marketing strategy for company’s first residential condominium project in North India. • Initiated competition tracking and extensive market intelligence to ensure implementation of differential advantage at all stages of the project. I wsa part of the team that created a sales record• Responsible for brand positioning, ad campaigns, outdoors and all promotional activities. Managed the advertising and PR agencies. Led to 30% increase in sales queries• The youngest employee to present the project success story during Mahindra Group’s National Senior Management Meet in Mumbai led by the Chairman and MD, Anand Mahindra• Based on performance and initiatives, I was transferred from the branch office to the regional office to manage a wider portfolio or work within 4 months of joining the organization. During my 8 months deputation to Mahindra World City Developers, Bangalore, India, I was responsible for setting up Mahindra World City’s first representative office in Bangalore for the 1400 acres Integrated Park project located in Chennai. • Raised brand identity and created brand visibility through PR, corporate events and networking. • Identified potential clients (knowledge-based industries) through research and referrals, assessed client needs, developed project plan and schedules based on the client requirements. • Developed the first contact base with IPCs (International property consultants), NASSCOM (National association of software & service companies), CII (Confederation of Indian Industry), embassies and various other associations and ensured their continual involvement in the project.• Successfully organized Mahindra World City’s launch event in Bangalore in partnership with IFMA (International Facility Management Association) resulting in 10 business leads.

New Delhi

Response Communications Limited is part of the Response Group which is a leading professionally managed advertising and design house established in 1989, with INS (Indian Newspaper Society) accreditation.