Michael Sutton Email & Phone Number

Chicago, Illinois, United States

I’m thrilled to join the Evolution Power Tools team as a Graphic Designer & Content Coordinator.In this role, I combine my passion for design and strategy to create engaging, brand-consistent content that elevates our marketing and sales efforts. I’m excited to be part of a dynamic and fast-growing company known for its innovation in the power tools market and for its reputation for excellence and quality.At Evolution, my responsibilities include designing high-impact visuals for product packaging, literature, and digital campaigns and collaborating closely with marketing teams to bring creative ideas to life. I also work on refining content strategies, ensuring our brand message is clear and compelling across all platforms—from social media to product catalogs.What excites me most about this role is the opportunity to shape a brand’s visual identity, pushing the boundaries of DIY and professional tools, and bringing cutting-edge products to users worldwide. The company’s dedication to innovation and supportive, collaborative work environment make it the perfect place for someone who thrives on creativity and strategic thinking.I’m looking forward to leveraging my graphic design, photography, and content management skills to make a real impact. It’s an exciting journey ahead, and I’m eager to contribute to Evolution Power Tools’ mission of redefining the power tools market.

Chicago, Illinois, United States

Lead the design of user-centric solutions to simplify home ownership, ensuring accessibility and ease of use for routine maintenance, home improvements, and emergency support.Collaborate closely with cross-functional teams to conceptualize and implement visually engaging interfaces that align with Home Genius’s mission of taking the stress out of home ownership.Innovate and iterate on design strategies to enhance user experience and drive engagement, enabling homeowners to maximize the value of their homes while prioritizing what truly matters in life.

Greater Chicago Area

Welcome to Call Me Sutton. I'm Michael Sutton, a digital marketing and design expert with over 17 years of experience. I've partnered with renowned brands such as Coca-Cola, Kellogg's, and Alcon throughout my career, delivering tailored digital solutions across websites, online ads, emails, and social media.As the Design Director at Home Genius, I lead the creation of user-centric designs that simplify homeownership and drive innovation. My upbringing deeply influences my approach to design in the counterculture of action sports and music. This unique background has shaped my creative vision, blending elements of action sports, punk rock, and zine culture into a refined modernist approach. My work is characterized by attention-grabbing and engaging visuals that resonate with diverse audiences.One of my recent projects, the "Straighten Smarter" campaign, showcases my ability to promote products through strategic, visually engaging, and user-friendly designs. Additionally, the "Motto Patient Education" project demonstrates my skill in conveying complex information clearly and engagingly, utilizing a combination of strategic design and informative content. The "Motto Aligner Packaging" project reflects my commitment to creating packaging that stands out while providing essential information to consumers.Let's collaborate to elevate your brand and craft memorable digital experiences. We can create impactful and aesthetically engaging solutions that resonate with your audience.

Chicago, Illinois, United States

The Aspen Group where they are putting the care back into health care. A network of over 1000 dental offices is supported by a central support system covering multiple areas from clinical to marketing, & technical support.Managed a small team of dedicated creatives who worked on the Motto brand. The motto is a newly released clear aligner exclusively at Aspen Dental. We conceived, curated, edited, revised, and finalized every aspect of the brand, from CRM (email) to DTC Videos.Guided and inspired a team of creatives in shaping the identity of the Motto brand, a pioneering clear aligner product exclusive to Aspen Dental, ensuring its visual expression aligned seamlessly with its innovative essence.Spearheaded the brand’s comprehensive reimagining and orchestrating omnichannel marketing campaigns that captivated audiences across multiple platforms and garnered industry recognition and awards for their creativity and effectiveness.Played a pivotal role in strategically positioning the Motto brand as a dominant force in the market landscape, leveraging innovative design strategies to establish a compelling and memorable presence that resonated with consumers and competitors alike.

A 10-month long intense Bootcamp. Where we focused on Ruby, Ruby-on-Rails, Git, SQL, JavaScript, and React. All the while developing the base knowledge to 'Think like a Programmer.' The program emphasized using Object Orientated Design Patterns, RESTful Routes, CRUD, Active Record Associations.

Chicago

- Concepted and developed visual solutions for clients needs - Mentored and collaborated with other art directors, copywriters, producers, and production housesPresented internally and externally to clients- Contributed to the conversion and establishment of Alcon from advertising to Eye Care Professional to direct consumer advertising- Played an active role in increasing our portfolio of brands for Alcon, that we actively work with a growth of over 40%- Ideated and executed/directed campaigns to grow awareness of numerous clients- Lead creative across multiple projects that expanded Alcon's brand equity- Was a key contributor to the web redesigns for Maytag/Whirlpool significantly improved end users' ease of increasing direct e-commerce sales and presence- The primary designer on a website redesign for DeVry University that increased user engagement and multiplied the number of online applicants- Developed and sustained brands in social media posts, frequently utilizing promoted posts to extend the reach of the brand beyond organic growth

Chicago

Clients: Alcon, Coke, DeVry University, Kellogg’s, Maytag/Whirlpool, New Business Pitches, Procter & Gamble, and PurinaDeveloped visuals & collaborated with other art directors, copywriters, producers and production houses and directly presenting to clients our work.- Campaign ideation and development for large corporations across all mediums.- Contributed to the web redesigns for Maytag/Whirlpool that significantly improved end users ease of resulting in increase of direct e-commerce sales and presence. - The primary designer on a website redesign for DeVry University that increased user engagement and multiplied the number of online applicants. - Developed and sustained presence of Social Media posts with a conversation of clients to utilize promoted posts to extend the reach of the brand beyond organic growth.

Greater Detroit Area

Advertising agency with end-to-end expert capabilities to inspire and deliver growth for their clients.- Created online advertising, website, mobile application, refreshed website and maintained them

Bachelor'S Degree, Graphic Design, 3.4

Activities and Societies: AIGA Student Sector Majored in Graphic Communications and minored in Advertising Design.

Certificate Of Completion, Computer Software Engineering

Fine/Studio Arts, General