Michael Callahan Email & Phone Number

Allentown, Pa, Us

Providing Marketing Technology expertise that delivers Multi-Channel Marketing Solutions for paid, owned, and earned media.

Provide best in class enterprise management software solutions for marketing, operational support and business intelligence. Empowering clients by enhancing strategic performance, improving operational efficiency and oversight while maximizing ROI.

Blue Bell, Pa

• Directed operations, customization, hardware and software support of a computer system with more than 1,000 users providing operational availability exceeding 99%.

Blue Bell, Pa

* Implemented and supported cross functionally IBM Unica Enterprise Marketing Operations more than 1,000 users. * Designed and implemented business intelligence to provide Sr Management real time updates of key operational metrics replacing weekly reporting and reducing overhead 75%.* Worked cross functionally on business process improvements to reduce communication cycle by 50%. * Implemented systems cross functionally to reduce Marketing Communications defects to Six Sigma… Show more * Implemented and supported cross functionally IBM Unica Enterprise Marketing Operations more than 1,000 users. * Designed and implemented business intelligence to provide Sr Management real time updates of key operational metrics replacing weekly reporting and reducing overhead 75%.* Worked cross functionally on business process improvements to reduce communication cycle by 50%. * Implemented systems cross functionally to reduce Marketing Communications defects to Six Sigma level.* Created license audit system, resulting in a cost avoidance of $2 million. Show less

Blue Bell Pa

* Developed marketing communication strategies and operational processes, reducing cycle time from 4 days to 2 days while more than doubling volume and reducing operating expenses 30%.* Created and implemented solution for ad hoc clinical rule-based communications reducing cycle time from 2 weeks to 2 days.

Blue Bell, Pa

* Created clinical drug utilization rules marketing communication application for non technical staff to fulfill communications requests, reducing staffing cost by 50%.

Blue Bell, Pa

* Created a clinical coding application for pharmacists increasing productivity over 35%.* Designed, developed, and implemented a software system allowing for data driven evaluation of data entry vendors based on quality of critical healthcare datascoring resulting in quality increase from 91% to four Sigma levels.* Introduced data encryption standard for transfer of certain health care data, thereby avoiding HIPAA risks.

Bethlehem, Pa

* Introduced electronic data capture for business news, developing a new information product saving company over $1 million per year and reducing turnaround time by 80%. * Created a system to extract data and append to files reducing cycle time by over 50%.* Used artificial intelligence to customize marketing opportunities for Dun & Bradstreet clients, producing a multi-million dollar revenue stream.