Callie Thomas-Blue Email & Phone Number

Omaha, Ne, Us

- Own prospect distribution strategy. Determining opportune timing to deliver warm and cold leads to sales using Distribution Engine - Collaborated with data science to develop a prospect score to distribute the most likely to convert leads to sales- Determine sales SLAs and rules of engagement in conjunction with sales leadership to set clear expectations and reduce friction in the sales process- Owned requirement gathering and process optimization for sales and vendor experience teams during build of a new Salesforce CRM instance. Aided in data migration workstream and led user acceptance testing with stakeholder teams- Partnered with systems teams to implement Salesforce CPQ to streamline the selling process and keep frontline teams in one system- Streamlined vendor onboarding by moving from a 1:1 to Many:1 model using Calendly, allowing for more vendors to onboard and gain the necessary skills to be successful on the platform- Served as the operations lead on a project to identify pivotal moments during the paid vendor lifecycle to enhance the customer experience through content enhancement recommendations and regular performance reviews - Crafted new processes to support the conversion of the traditional concierge customer success model to a pooled model to better serve the paid customer base

- Developing a best-in-class team through identifying growth opportunities, fostering an inclusive environment, providing feedback, setting clear expectations, and leading by example.- Part of the revenue operations team working closely with marketing and sales operations on a daily basis.- Built out Salesforce dashboards to look at the data quality being distributed from marketing and data to the sales team.- Established vendor segmentation logic for easy reporting on marketing demand generation and enrichment opportunities- Responsible for email and phone verification using BriteVerify and Real Validation - Prospect collection using Mozenda - Creation of a data quality score to support enrichment, distribution & top of funnel strategies. - Responsible for prospect enrichment efforts to drive more marketing and sales-qualified leads.- Created a prospect health scorecard to showcase available good quality prospects to feed sales and aid in determining headcount- Led a successful organizational transformation during the XO Group and Weddingwire merger, giving the team more access to management and increasing capacity for key team members to work cross-functionally with marketing and sales partners.- Partnered with data engineering team to effectively and efficiently migrate legacy prospect data to a new Salesforce instance.

Greater Omaha Area

- Developed vendor lifecycle stages for prospect Salesforce accounts, laying the ground for data cleansing, marketing nurture, sales process improvements.

- Developed vendor lifecycle stages for Salesforce lead object, giving sales an avenue to disposition prospects.- Spearheaded data acquisition efforts, leading team to learn Mozenda and acquiring over 200K + prospects in the wedding industry.- Evaluated and implemented CRMFusion tool suite, including testing and training, scaling the teams cleansing efforts.- Owning and simplifying Salesforce assignment rules. Paring down 140K to 17K rules

Greater Omaha Area

- Served as part of the migration team from the company’s homegrown CRM to Salesforce, including training the west coast sales leadership and team of 15 reps on new processes.- Established best practice data entry enrichment & online research processes to ensure only unique and good quality prospects were distributed to the sales team.- Created cleanup strategy to cleanse the system of duplicates, and defined duplicate definition and logic in Salesforce.- Developed, coached, and trained a team of 5 on data operations and sales and marketing support processes.- Partnered with the business intelligence team to redefine category taxonomy and led China and US data teams through manual homegrown CRM updates.

- Managed newly created data team- Establish best practices, responsibilities, processes, training materials, and success metrics.- Interviewed, hired, and trained 13 team members.