Callie Thomas-Blue Email & Phone Number

Omaha, NE, US

- Own prospect distribution strategy. Determining opportune timing to deliver warm and cold leads to sales using Distribution Engine - Collaborated with data science to develop a prospect score to distribute the most likely to convert leads to sales- Determine sales SLAs and rules of engagement in conjunction with sales leadership to set clear expectations.

- Developing a best-in-class team through identifying growth opportunities, fostering an inclusive environment, providing feedback, setting clear expectations, and leading by example.- Part of the revenue operations team working closely with marketing and sales operations on a daily basis.- Built out Salesforce dashboards to look at the data quality being.

Greater Omaha Area

- Developed vendor lifecycle stages for prospect Salesforce accounts, laying the ground for data cleansing, marketing nurture, sales process improvements.

- Developed vendor lifecycle stages for Salesforce lead object, giving sales an avenue to disposition prospects.- Spearheaded data acquisition efforts, leading team to learn Mozenda and acquiring over 200K + prospects in the wedding industry.- Evaluated and implemented CRMFusion tool suite, including testing and training, scaling the teams cleansing.

Greater Omaha Area

- Served as part of the migration team from the company’s homegrown CRM to Salesforce, including training the west coast sales leadership and team of 15 reps on new processes.- Established best practice data entry enrichment & online research processes to ensure only unique and good quality prospects were distributed to the sales team.- Created cleanup.

- Managed newly created data team- Establish best practices, responsibilities, processes, training materials, and success metrics.- Interviewed, hired, and trained 13 team members.