As a digital marketing specialist I develop and implement a digital marketing strategy that aligns with my company's goals and vision. I have a passion for creating visual concepts that capture the attention and interest of the audience, and that showcase the value and quality of the products and services offered.With over 8 years of experience in digital marketing and social media, I have gained over 60,000 followers and over 15 million video views across all platforms. I use my skills in editing software, attention to detail, and content creation to produce engaging and relevant content that drives traffic, conversions, and loyalty. I also track and measure the digital marketing performance, and create and update reports that inform the decision-making process. I oversee the digital marketing budget and ensure the optimal use of resources and tools. Additionally, I maintain the online presence and reputation of the business, and communicate with the customers and stakeholders through email newsletters and other channels.
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Digital Content CreatorGuitarguitarPaisley, Gb -
Social Media CoordinatorStorm Ideas Mar 2024 - PresentEdinburgh, Scotland, United Kingdom -
Digital Marketing SpecialistCallum Mcgaw Music Jun 2015 - PresentGlasgow, Scotland, United Kingdom- Developing and implementing a digital marketing strategy- Creating visual concepts for promotional activities- Maintaining the online presence and reputation of the business- Overseeing the creation and maintenance of social media content- Tracking digital marketing performance- Creating and updating digital marketing reports- Overseeing the digital marketing budget- Email newsletters
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Social Media Manager/Content CreatorYoutube May 2014 - PresentGlasgow, Scotland, United Kingdom- Manage social media accounts to engage with 58,000 followers- Create and curate compelling content for YouTube channel- Responsible for content strategy, scheduling, and publishing- Utilize analytics to track performance and optimize content- Collaborate with other creators and brands for partnerships- Engage with audience through comments, messages, and live sessions- Monitor trends and stay updated with platform changes- Oversee video production process from ideation to publication- Maintain brand consistency across all platforms -
Customer Service AdvisorFirst Direct Jun 2023 - Oct 2023Glasgow, Scotland, United Kingdom -
SpecialistApple May 2017 - May 2021Braehead, South Lanarkshire, United Kingdom -
Sales AssociateHmv Retail Ltd Oct 2015 - Apr 2017 -
Sales AssistantVinci Hair Clinic May 2014 - Dec 2014 -
Sales AssistantAzzurri Clothing Oct 2013 - May 2014
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Co-WorkerIkea Oct 2010 - Oct 2013
Callum Mcgaw Education Details
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Gleniffer High School
Frequently Asked Questions about Callum Mcgaw
What company does Callum Mcgaw work for?
Callum Mcgaw works for Guitarguitar
What is Callum Mcgaw's role at the current company?
Callum Mcgaw's current role is Digital Content Creator.
What schools did Callum Mcgaw attend?
Callum Mcgaw attended Glasgow Kelvin College, Gleniffer High School.
Who are Callum Mcgaw's colleagues?
Callum Mcgaw's colleagues are James Parker, Tom Bushell, Fredrik Edwards, Ryan Bell, Cameron Galloway, Ross Brodie, Robin Pearson.
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