Calum Mackinnon Email & Phone Number

Edinburgh, Gb

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Store Associate for the KESTIN flagship store based in Edinburgh, Scotland. A leading Scottish menswear brand founded by Kestin Hare, created to redefine modern Scottish design by blending innovation with tradition. Renowned for championing UK production, the focus is on responsible manufacturing, sourcing the highest-quality fabrics and creating original products that are designed to last.

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

London, England, United Kingdom

Store Supervisor for the Studio Nicholson flagship store in Soho, London. A premium fashion label creating considered pieces for the ultimate modular wardrobe. Drawing inspiration from Japanese culture, architecture and interiors, carefully engineered collections provide structure and elegance ignited by functionality, modernity and playfulness. Three inherent elements believed in by creative director and founder, Nick Wakeman.

London, England, United Kingdom

Edinburgh, Scotland, United Kingdom

Brand Ambassador for Peloton Interactive, a global giant bringing boutique fitness into the home. Using a combination of technology, design and best-in-class instructors, they empower a millions-strong community to be the best version of themselves anywhere, anytime. My role as a Brand Ambassador was to be the face of the mission and values by delivering a premium and personable member experience.RESPONSIBILITIES• Provided 5-star customer service in the delivery and assembly of the Tread and Bike• Served as a Peloton product expert and building genuine passion for the brand• Conducted morning load outs for deliveries, quality control and vehicle safety inspections• Used digital delivery tools to track routing, complete appointments, and fulfil deliveries• Proactively flagged customer escalations/feedback and liaising with Customer Support if neededACHIEVEMENTS• Tailored display and demonstration of boutique fitness equipment within member homes, providing exceptional customer service translating in to 5* CSAT rating at 84% response rate• Collaborated with senior management to deliver CX presentation to retail showroom, designing relevant content that expanded employee knowledge to enhance service offering within Scotland• Contributed to a diverse and inclusive culture, educating 40+ employees on LGBTQ+ culture, resulting in engagement acknowledged through 1-1 leadership reviews

Edinburgh, Scotland, United Kingdom

Invited to be an Educator for lululemon, an evolution of the athletic apparel retailer where I had previously worked as a Key Leader. At this time, they were newly driven by the mission to “elevate the world by realising the full potential within every one of us”. A recent refurbishment now offered a markdown outlet for Scotland to increase the accessibility of their technical clothing.RESPONSIBILITIES• Provided technical education by sharing the values and benefits of products• Moved dynamically on the sales floor to continuously engage with guests (customers) and support store operations• Contributed to a respectful and inclusive culture by welcoming, sharing and celebrating differences• Merchandised weekly product stories across a variety of equipment and styled store mannequins• Performed product replenishment and presentation tasks

Edinburgh, Scotland, United Kingdom

Yoga Teacher for multiple studios and gyms across Edinburgh. They included a not-for-profit wellness centre, functional fitness facilities and a city leading yoga chain.RESPONSIBILITIES• Instructed yoga asana (postures), pranayama (breathing) and dhyana (meditation) techniques• Designed vinyasa flow, power yoga and set sequences• Assessed students to offer visual, verbal and physical alignment cues• Promoted service offering through social channels• Connected with studio clients and local communityACHIEVEMENTS• Introduced Awakening Yoga to a not-for-profit wellness centre through mid-week and peak weekend timetable, generating a 300% increase in attendees from class commencement• Delivered vinyasa flow, power and set sequences to beginner and intermediate practitioners in city leading yoga chain, offering a modern practice style alongside pranayama and dhyana techniques• Spearheaded the promotion, sales and instruction of a myofascial release and yoga mobility series taught in functional fitness facilities, collaborating with a local personal trainer

Melbourne, Australia

Member Services Specialist for Club Marine, Australia’s largest provider of premium boat insurance. With over 50 years of expertise, they have policies to suit all boating lifestyles and offer a range of exclusive member benefits.RESPONSIBILITIES• Handled a mixture of incoming and outbound customer calls• Processed new business policies, existing member renewals and account updates• Monitored personal sales leads from enquiry through to close• Provided product service pitch including membership benefits and accurate policy wording• Managed responses to daily allocation of email correspondence and delivered follow up within advised timeframes

Edinburgh, Scotland, United Kingdom

Key Leader for lululemon athletica, a technical athletic apparel company for yoga, running, working out and most other sweaty pursuits. Rooted in yoga, their guiding purpose during this time was to “elevate the world through the power of practice”.RESPONSIBILITIES• Leadership role indirectly responsible for 12+ employees, guest experience and store operations• Fostered an environment rooted in brand vision, culture and core values• Developed honest, supportive and productive relationships with existing team members• Trained and mentored new hires to provide exceptional guest experience and expert product education• Resolved guest feedback and addressed concerns or escalations• Specialised in store visual merchandising and leveraged sales reports to create product strategies• Created store social media calendar and content aesthetic• Coordinated yoga, fitness and wellness events for Edinburgh communityACHIEVEMENTS• Curated the launch of Sample Sale from concept to completion, utilising promotion, product strategy, layout optimisation, visual design and guest experience, generating the most profitable trade weekend to date• Improved store aesthetics to align with brand vision through visual merchandising and trend based mannequin styling, accelerating weekly product sell through and increased guest retention• Analysed menswear KPIs and buying trends, highlighting the opportunity to build strategic relationships with local golfers increasing mens sales to 30%+

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Mid-level Manager for high street leading chain, Next Plc. They are a British multinational brand at the forefront of fast fashion, offering the latest affordable trends for women, men, children and homeware.RESPONSIBILITIES• Managed teams to deliver amazing service and follow efficient commercial processes• Interpreted fashion merchandising directives and composed floor layouts for seasonal phase changes• Analysed key performance indicators and high volume sales reports• Demonstrated a hands-on approach to all commercial and operational activities by working alongside the team• Supported the Store Management Team to run the store when needed• Upheld and adhered to people safety policies and procedures to maintain a safe work environmentACHIEVEMENTS• Interpreted fashion directives and sales reports to compose seasonal phase changes, scheduling efficiently and influencing highly polished product standards that impressed store management early in role appointment• Implemented an internal transfer system using visual signage and organisational standards, decreasing unaccountable stock loss from 2.93% to 0.01%• Maintained relationships with 100+ customers daily, streamlined high volume POS processing and outperformed delivery productivity standards which resulted in being awarded 5% merit salary increase

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

300Hr, Yoga Teacher Training

200Hr, Yoga Teacher Training

Higher National Diploma, Graphic Design, A

• Edinburgh College Principals Award • Student of the Year • The Marketing Society Star Awards Finalist

Espresso Basics, Barista Training

• Introductory barista course to learn fundamental barista skills and improve coffee knowledge

Prince'S Trust, Enterprise Programme

National Certificate, Design And Applied Arts, A