Calvin Chan Email & Phone Number

Malaysia

Lead a team of 10 copywriters, editors, and SEO specialist to identify SEO opportunities and article production using data analytics with proven month-on-month growth across APAC.Responsible for market growth within the video content space through strategic and data analysis, market knowledge, curation and programming.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Responsible for the improvement of candidate experience regionally (visits & engagements, MAU) via various types of content (rich media, videos, etc.)- Strategic web content creation to increase organic traffic & engagements.- Project managed and coordinated 3rd parties (agency - Lion & Lion, and external copywriters) initiative to improve website traffic (quizzes, articles, UGC)- Responsible for content development and improvement of a career tools on the website which drives… Show more - Responsible for the improvement of candidate experience regionally (visits & engagements, MAU) via various types of content (rich media, videos, etc.)- Strategic web content creation to increase organic traffic & engagements.- Project managed and coordinated 3rd parties (agency - Lion & Lion, and external copywriters) initiative to improve website traffic (quizzes, articles, UGC)- Responsible for content development and improvement of a career tools on the website which drives >100k visits per month- Responsible for improving traffic to JobStreet’s articles via SEO (keyword research)- Training & Development for cross functional teams in content development and SEO.- Analysing data to develop marketing strategies and plans for growth opportunities.- Cross-functional collaboration including regional marketing, product team and growth and strategy teams to develop the content and strategy. Show less

Malaysia

- Spearheaded and successfully launched JobStreet’s 1st Virtual Career Fair across 4 regions, and as a result was awarded with Certificate of Excellence award from JobStreet for Country/Department Strategic Initiatives in 2021.- Increased candidate profiles by 20% over first year using market analysis & metric tools to develop strategic online campaigns.- Launched a campaign for Blue Collar workers within a week – from ideation to execution – which resulted in over 5,000 additional… Show more - Spearheaded and successfully launched JobStreet’s 1st Virtual Career Fair across 4 regions, and as a result was awarded with Certificate of Excellence award from JobStreet for Country/Department Strategic Initiatives in 2021.- Increased candidate profiles by 20% over first year using market analysis & metric tools to develop strategic online campaigns.- Launched a campaign for Blue Collar workers within a week – from ideation to execution – which resulted in over 5,000 additional profiles (20% conversion) within the campaign period Show less

Kuala Lumpur, Malaysia

Selangor, Malaysia

Selangor, Malaysia

• Tasked to drive traffic to website and Social Media platforms through Digital efforts such as SEO, campaigns, affinity partnerships, paid advertising and website content management.• Project owner for HLA FiT – a scientific based health & insurance program based on biological age calculation that encourages users to stay active to get rewarded.o Assisting with product development for the program including ideation and process management.o Coordinating and communicating with… Show more • Tasked to drive traffic to website and Social Media platforms through Digital efforts such as SEO, campaigns, affinity partnerships, paid advertising and website content management.• Project owner for HLA FiT – a scientific based health & insurance program based on biological age calculation that encourages users to stay active to get rewarded.o Assisting with product development for the program including ideation and process management.o Coordinating and communicating with Reinsurer to develop the program.o Managing the rewards platform within the program.o Coordination between IT development and Operations team to ensure project goal is consistently met and aligned.• Managing and leading the Digital Marketing Team in Hong Leong Assurance including overseeing Data Analytics & Content Management in the Digital Marketing Team• Responsible for driving relevant traffic that would convert to sales for the E-Commerce platform for Hong Leong Assurance.o Ensuring website content is relevant and updated consistently.o Management of the UI/UX of the websiteo Sourcing and coordinating affinity partnerships to drive traffic to website (e.g. RinggitPlus, GoBear, Policy Street, MyEG, and etc.)Achievements• Successfully grown the brand’s Social Media followers by 140% (from 8,000 to nearly 20,000) in less than 6 months and still growing.• Successfully improved Hong Leong Assurance Corporate website ranking to 18 on Google.com.my from not being ranked in top 100 within 1 week.• Successfully increased number of policies sold online by 100% for the duration of the campaign period by tweaking and utilizing strategies such as selling through RinggitPlus, content tweaking and strategically targeted email marketing. Show less

Kuala Lumpur, Malaysia

• Project Manager of key accounts for 7 different countries (Malaysia, Singapore, Thailand, Philippines, Vietnam, Indonesia and Italy)• Generation of Web Reporting and Analytics which includes the use of Facebook insights and Locowise.• Strategic content creation and planning to meet specific business goals and KPIs.• In charge of improving operational and managerial processes within the company.Achievements• Successfully created and grew Dremel Indonesia’s Facebook page… Show more • Project Manager of key accounts for 7 different countries (Malaysia, Singapore, Thailand, Philippines, Vietnam, Indonesia and Italy)• Generation of Web Reporting and Analytics which includes the use of Facebook insights and Locowise.• Strategic content creation and planning to meet specific business goals and KPIs.• In charge of improving operational and managerial processes within the company.Achievements• Successfully created and grew Dremel Indonesia’s Facebook page from 0 followers to over 100,000 followers in less than 6 months. The page boasts an average of 19.17% engagement rate monthly.• Successfully conducted Social Media training for Bosch Power Tools and Dremel e-dealers on how to drive sales through Social Media platforms.• Managed Dremel Philippines’ Lazada Online Revolution Campaign, and managed to reach out to 170,000 users, and drawing 11,314 users to Dremel’s store on Lazada. Show less

Selangor, Malaysia

• Managing key client accounts involving consultancy and formulating strategies based on business objectives (e.g. Increase in brand awareness, consumer engagement) with international and local brands including: o Bosch Automotive Aftermarketo Nestlé Malaysia (EveryDay Milk)o CIMB Banko Acer Malaysiao Petronas Motorsports Malaysiao KyoChon Malaysiao Ubermen Malaysia • Strategic content creation to meet specific business goals and KPIs:o Helping brands… Show more • Managing key client accounts involving consultancy and formulating strategies based on business objectives (e.g. Increase in brand awareness, consumer engagement) with international and local brands including: o Bosch Automotive Aftermarketo Nestlé Malaysia (EveryDay Milk)o CIMB Banko Acer Malaysiao Petronas Motorsports Malaysiao KyoChon Malaysiao Ubermen Malaysia • Strategic content creation to meet specific business goals and KPIs:o Helping brands achieve growth in followers through strategic ad targeting and content tailored towards brand’s needs.• Facilitating communication between clients and creative agencies to plan, execute and follow through with campaigns (Ubermen and Nestlé Giveaway Campaigns, Bosch Roving Truck, etc.).• Strategic Facebook and Instagram Ad Targeting (strategic demographic and interest targeting and optimization, budget allocation, and scheduling) and Ad Purchase (ad placement, ad types and display method).• Managing campaigns and ideas for brands:o Planning creative campaigns towards specific brand needs (e.g. increase awareness of brand).o Strategic ad targeting for campaign objectives.o Creating a Facebook App to consolidate entries for easier data management.o Post Campaign reporting and analysis.• Generation of Web Reporting and Analytics which includes the use of Facebook insights, SimplyMeasured, Oracle, Google Analytics, and SprinklrAchievements • Successfully drove 10,000 visits to Bosch Automotive Aftermarket’s Microsite after a year of launching through strategic content implementation, with over 500 link clicks to the E-Commerce platform (Lazada) which translated to a 3.76% increase in sales conversion.• Successfully grew Acer Malaysia’s Facebook page with an average of 17.67% engagement rate, 55,729 follower growth within 8 months and Instagram followers from 400 to over 3,500 organically within 8 months through strategic ad targeting and specific content creation tailored towards the brand’s goals. Show less

Selangor, Malaysia

• Managed the company’s Social Media Platform (Facebook 10,143 followers)• Developed a new system for inventory checking with Microsoft Excel for ease of tabulating.• Provided coaching and guidance at various International Schools.• Key role in event planning and execution to promote inline skating nationally.• Managed and executed key distributions for dealers (Skateline Singapore, Royal Sporting House) on a national level including Indonesia, Thailand and… Show more • Managed the company’s Social Media Platform (Facebook 10,143 followers)• Developed a new system for inventory checking with Microsoft Excel for ease of tabulating.• Provided coaching and guidance at various International Schools.• Key role in event planning and execution to promote inline skating nationally.• Managed and executed key distributions for dealers (Skateline Singapore, Royal Sporting House) on a national level including Indonesia, Thailand and Singapore.AchievementsExcelled in retail sales for the company by achieving the second highest sales (over $2million) within the year 2015.Planned and organized a social event called “Sunday Car Free Morning” which was attended by over 100 skaters, which resulted in 10 additional sign-ups for Inline Skating lessons. Show less