_ Head of Brand Creative Team._ Lead the function of brand creative management and in-house creative team (make up of designers, art directors, 3D artists, animation artists, copywriters and final workers)._Supervising the quality of the brand and creative works. Provide creative ideas and directions for the product promotions and campaigns in world class level._Building and developing ORICO brand VI and design guidelines and ensure consistently across brand touch points. ( Brand Architecture, Visual Identity, Packaging Guidelines）_Developing excellence through innovative & creative concepts across all media_Brand new Packaging Guidelines: Conduct research to identify new package printing material, designs and production techniques. Design and resolve package structure，package cost management_ Website development: Content lead for new brand site and e commerce sites, improve user experiences with programmers and third party agencies_Oversee the creative process for communication assets, including product features video, photography, key visual, and product launch campaigns, TVC, website development, e-commerce etc._Lead the planning, designing, production and evaluation of application promotion programs in double 11,12.618, etc._Inspired and influenced executives, third party agencies, and internal talent to combine business objectives and consumer needs though creatives._ Providing professional creative training and art direction to department members. Coordinating creative and design work relationships with cross-functional departments.

_ Head of Brand Creative Team._ Lead the team to develop the new brand strategy, collaborate with marketing to execution: including（ Visual Identity，Space Identity，Tone & manner ect. ），all the new identity system is designed to stand out and turn heads, to break Ebike’s sea of sameness_ Lead the development and execution of creative concepts adhere to oversea brand standards_ Redesign the official webside（US，EU），including UI / UX. Redefining the new visual guideline of Promotion Page，Landing Page, as well as the Amazon A+, Listing _ Limited Edition Ebike Campaign : Production Design，Key Visual，Launch TVC，Promotion Page，Landing Page，Social media content and Print design _ Lead the team to create product photography and TVC commercial , from script to final production. Directed and collaborate with production agency to deliver TVC, product video ect._ Working directly with Space design agency to create flagship store, Space Identity guideline in Poland _ Created and Directed photography for all model with production agency（ X26，M20，Engine Pro，Engine X，EP-2 Pro，C20 Pro，P26，S6，T14 ）_ Oversee and grow the design department, Responsible for directing, inspiring the designer. Ensure the team to create outstanding creative across all platform and content ( landing page, promotion page , amazon A+, listing, digital content ect. )

_ Nissan Venucia _ Responsible for all creative materials and execution_ Nissan Venucia _ Redefining the brand identity，Create brand new visual guideline（Visual Identity / Corporate Identity / Tone & Manner）_ Nissan Venucia _ Lead the team to develop Tone & Manner，Created and Directed photography for all model with production agency（启辰星、D60、T60、T90、D60EV、T60EV、e30）_ Nissan Venucia _ Co-branding with CBALeague campaign_ Nissan Venucia _ Electromobility Matrix Debut TVC commercial_ Nissan Venucia _ 启辰星 Launch KV and print design_ Nissan Venucia _ Motor show TVC commercial, advertising, print design and social media content_ Nissan _ ARIYA EV model Launch, ATL、BTL、Digital content_ Nissan _ SYLPHY Launch TVC commercial , Co-branding with Sylvanian Families campaign_ Nissan _ SYLPHY e-power Launch TVC commercial_ Midea _ Air-condition Launch Event，and Digital content Pitch_ CK Asset Holdings Limited _ Creative Pitch_ Creative managementClientsNissan：ARIYA EV model、SYLPHY、SYLPHY e-powerNissan Venucia：启辰星、D60、T60、T90、D60EV、T60EV、e30Midea，CK Asset Holdings Limited