Calvin Yu Email & Phone Number

Singapore

Stamford, Connecticut, US

Stamford, Connecticut, US

Digital & eCommerce, Consumer Audio Division for Asia Pacific, Australia, Korea, New Zealand and Taiwan

Treviso, IT

• Oversees a portfolio of 3 brands under the De’Longhi Group and provides strategic digital marketing / eCommerce directions for all brand official eShops and brand marketplace presence – DE’LONGHI –SHOP.DELONGHI.COM.
• Manages and leads a team of 3 executives in digital marketing, eCommerce, Consumer Engagement and Creative in remodelling transactional-based model to service-based model eCommerce
• Develops an ecosystem of Group's digital capabilities to drive excellence in customer experience. Lead Group's CRM system implementation for a unified consumer experience via marketing automation programs, consumer.
• Spearheads digital marketing direction with agencies to drive growth of eCommerce revenue across eShops - SEO, SEM, Paid Social
• Develops consumer profiling for segmentation and drive loyalty marketing programs
• Develops strategic affiliate partnership programs and lead development in mobile app for referral affiliate partner program to drive D2C and C2C programs o Partnership from Home Bakers to Professional Chefso.

Singapore, SG

• Led digital transformation, o2o, tactical campaigns for brand awareness and conversions. Project integrations (eCom, retail POS, marketplace enabler, CRM, WMS) full omnichannel.
• Led all aspects of online brand presence- Brand Blog, Social Media (Facebook, Instagram, Pinterest, Youtube), SEO, SEM eCommerce (PAZZION.COM), Content Management, Chinese social platforms - REDS (小红书,) Weibo (微博,).
• Managed a team of eCommerce, Digital Marketing and Creative executives in charting regional and global brand direction, campaign creatives while maintaining brand identity
• Managed annual digital marketing budget to maximise ROI and HQ digital assets for overseas franchisee operations in SEA region, provide sound advice in marketing strategies for overseas franchisees to target the.
• Deployed effective strategies to enhance eCom basket size, drive inbound traffic, positively impact on eCommerce revenue, o2o and tactical campaigns to increase brand awareness and conversions
• Identified merchandise gaps, sell-through analysis to ensure eCommerce inventory is optimised

• Managed full spectrum marketing activities for multi footwear brands including Hush Puppies Singapore, AREZZO, Democrata, Wanda Panda and Obermain while overseeing the local Marketing team
• Managed all aspects of individual brand digital/social media marketing strategies to increase social following, improved customer response rate, and community engagement outreach as brand custodian
• Managed local Marketing team to develop local marketing tool kits while aligned with global brand assets
• Coordinated with online sales team to manage brand e-commerce sites with brand promotion strategies, improve site interaction and monitor competitor digital footprint analysisKey milestones:HUSH PUPPIES Increased Hush.
• Officiated and launched AREZZO in Singapore on 27 April

Biadene Di Montebelluna, TV, IT

 Drive seasonal media plans for SG, maximise marcom budget to ensure brand objectives are met in addition to comms activities such as media relations, A&P programs Craft & draft press releases for seasonal campaigns Lead team for improvements on brand loyalty program  Develop brand activation, ATL & BTL strategies aligned with global initiatives.

 Planned and carried out field work for audits and reviews and filing of tax returns Prepared compilation of financial reports in accordance with Singapore Financial Reporting Standards

Bachelor Of Marketing, Marketing

Bachelor Of Business Administration (Accountancy), Accounting And Business/Management

Diploma In Business Computing With Distinction, Business/Commerce, General

Grade 8 Piano, Music

Music

Gce 'O' Levels, High School/Secondary Diplomas And Certificates

Bachelor Of Business Administration - Bba, Accounting

Bachelor Of Business Administration - Bba, Accounting