A seasoned strategist with a proven track record of driving business growth and transformation. Offering a holistic approach that encompasses consulting, coaching, training, and marketing strategy. With a deep understanding of complex business challenges, I partner with organizations to develop and implement sustainable solutions.Leveraging a decade of experience in management consulting, I have successfully delivered high-impact projects across diverse industries. My passion for knowledge sharing extends to academia, where I have taught strategy, marketing, and psychology at leading institutions.Key areas of expertise include: Strategic planningOrganisational developmentLeadership coachingDigital transformation, and Market analysisCommitted to empowering clients to achieve their full potential and create lasting impact.

As a Management Consultant at Meraki Collective, I provided strategic advice to senior executives and management teams across various industries, including government, education, technology, and finance. Over my 10-year tenure, I built a strong reputation for delivering high-quality consulting services and driving successful outcomes for my clients.In addition to the consultancy it has always been a goal to share my knowledge and give back. This was achieved through lecturing as a tertiary educator:• Strategy - TSiBA (2014)• Strategy and business studies - University of Cape Town & GetSmarter (2015 - 2022)• Strategy & marketing - VEGA School (2019)• Psychology - South African College of Applied Psychology (2020 - 2021)• Strategy & Digital Marketing - Red & Yellow Creative School of Business ( 2023)Key Achievements:• Led and managed large-scale transformative education programs for international non-profit organisations.• Developed and implemented growth strategies for start-up companies, resulting in successful market entry and revenue growth.• Advised senior executives on organizational design, talent management, and culture transformation, resulting in improved employee engagement and retention.• Conducted market research and analysed industry trends to develop thought leadership pieces that were published in industry publications and presented at conferences.• Mentored and trained junior consultants on consulting methodologies, client management, and project delivery, resulting in their professional growth and development.Skills:• Strategic Planning• Project Management• Organizational Design• Business Analysis• Change Management• Financial Analysis• Data Analytics• Leadership• Stakeholder Management

As a Digital Marketing Manager at UCT GSB, I was responsible for driving the company's digital marketing strategy and execution across multiple channels, including email, social media, search engine optimization (SEO), onsite digital signage and pay-per-click (PPC) advertising. Over my four-year tenure, I successfully developed and implemented marketing campaigns that resulted in increased brand awareness, lead generation, and stakeholder engagement.Key Achievements:• Developed and managed the redesign and optimisation of the Business School website• Implemented SEO strategies that improved organic search rankings, resulting in a 30% increase in website traffic from search engines.• Designed and executed successful social media campaigns that increased engagement by 350% and drove 600% more website traffic.• Established and managed a successful YouTube channel for the Business School through content curation and creation.Skills:• Project Management• Digital Marketing Strategy• Email Marketing• Social Media Marketing• PPC Advertising• SEO• Analytics• Budget Management• Leadership• Stakeholder Management• Partner development

As the National Marketing Manager for Visual Impact (VI), I oversaw the development and execution of marketing as well as business strategies for all 4 business units within the company. Leading a team we executed marketing strategies across the country, achieving significant results and spearheaded several successful campaigns contributing to the company's growth.Key Achievements:• Developed and executed campaigns resulting in 20% increase in sales revenue.• Incorporating social media strategy as part of the overall strategy, created ways to engage with customers and meet their needs in an unprecedented way. • Managed multiple new product launches and product expos, repositioning VI as the knowledge leader within the industry. • Established and maintained relationships with key stakeholders.• Trained & mentored an in-house team of 6 marketing and advertising professionals, resulting in improved performance, career growth for members and reduced operation costs• Led the development of VI's first E-commerce platformSkills:• Strategic Planning and Execution• Campaign Development and Management• Team Leadership and Management• Market Research and Analysis• Relationship Building and Management• Budget Management• Data Analytics and Marketing Automation