Cameron Broome Email & Phone Number

Work with a fantastic team to build and deliver the strategic marketing plan, collaborating to ensuring our key activities align with overall business objectives.

Member of the Senior Management Team working collaboratively to build and deliver the strategic marketing plan, focussing on e-commerce, lead generation and nurture, client engagement and upsell, awareness and cross-sell.

Collaboratively build and execute the strategic multi-channel marketing plan aligned to commercial KPIs spanning new business, client retention and upsell, and cross-sell.

Citation empower thousands of small to medium-sized businesses across the county to embrace risk and stay one step ahead with our hands-on HR, Health & Safety, Wellbeing, E-Learning, ISO Certification and SSIP Accreditation services.

HS Direct provide industry-leading software and consultancy support with Health & Safety, HR, Employment Law, Accreditations, eLearning, and Subcontractor Management - trusted by thousands of SMEs across the UK in many different industries.

Citation Cyber support businesses of all sizes and industries through training teams and e-learning, testing for vulnerabilities and certifying the organisation, to minimise the risk of a data breach and cyber attack.

Led a team of three to deliver channel marketing activities to budget: driving forward the event, webinar and partner marketing activities across the Group brands, both strategically and tactically.

In a newly created hybrid role, in addition to my partner marketing responsibilities, I led Citation’s webinar activities. Collaborating closely with sales to optimise lead and revenue generation, the webinars also provided invaluable insights to business owners, helping them to help navigate the challenges of the COVID pandemic, as well as helping cement strong partner relationships through co-hosted webinars.

Commercial, multi-channel and hands-on role requiring strong relationship building skills. Key activities included email, referrals, events, webinars, sponsorship, PR, online and offline advertising, and social media. To support new business verticalisation efforts, partners spanned many industries including construction, care, day nurseries, manufacturing, horticulture, cleaning, vets, security, transport, and food and drink.

This was a hands-on, all-round marketing role focused on driving value for Citation’s customers: working on activities such as monthly newsletters, legal updates, upsell campaigns, and customer feedback and surveys (NPS).

In my first marketing role at Citation, I worked across a brand new acquisition in the education industry, helping to develop and establish their inbound marketing strategy including content creation, SEO, events, social media, email and cross-sell campaigns of group products.

Wilmslow, Cheshire, United Kingdom

Wilmslow, Cheshire, United Kingdom

Wilmslow, Cheshire, United Kingdom

- Published work in a variety of publications (paid and voluntary).- Titles include Its Round and Its White, Graduate Recruitment app Debut, national newspaper The New European, Zero Waste Europe and TalkPolitics.- Diverse range of content ranging from news articles to website copy, comment on current affairs, films and sport, and feature interviews.- Used SEO, social media and keyword research to maximise views and link clicks.

Manchester, United Kingdom

- Edited, wrote and commissioned all the news content of the weekly newspaper (print and digital). - Acquired exclusive quotes from senior figures including former Prime Minister Tony Blair, Alastair Campbell, Shadow Education Secretary Angela Rayner MP and Wetherspoon’s Chairman Tim Martin, as well as local stakeholders including the local police and University management. - Organised a focus group for a features article in The Guardian, in which was quoted in the article and organised a photo shoot for the Saturday print edition. - Best Journalist’ in the North of England (2017 Student Publication Association awards), with The Mancunion also winning ‘Best Impact’ for our reporting on student safety issues.

Wakefield, United Kingdom

- Three-week placement in the Wakefield office of Johnston Press Yorkshire working on the news desk of local weekly papers including the Wakefield Express and Pontefract and Castleford Express.- Independently found, researched and wrote up locally-focused stories, liaising with key local stakeholders and politicians.- Experience with Adobe InCopy and writing in a news style fit for the papers.

- Used content management system WordPress to edit, manage and upload content.- Worked with a large team of staff writers; approved blog proposals; checked grammar and spelling.- Utilised SEO, social media and keyword research to maximise site traffic.

Manchester, United Kingdom

- Established a marketing plan, considering target audience (s), tone of voice and KPIs.- Built a website using WordPress, writing copy and blog articles, considering SEO & PR opportunities. - Created social media accounts, building over 2,000 unique Facebook likes in a short time frame. - Ran e-mail marketing campaigns using MailChimp.

Wakefield, West Yorkshire, United Kingdom

Cim Diploma In Professional Marketing (Digital Strategy), Merit

Modules in Strategic Marketing, Mastering Metrics and Digital Strategy.

Bachelor Of Arts (B.A.), Geography, First Class

- 10,000-word dissertation on Deliveroo and the Gig economy, organising interviews with riders and academics. - First-class research.

A-Levels: Geography, Economics And Mathematics, A* A* B (Plus An A And B In Two As-Levels)

Activities and Societies: Deputy Head BoyA*: Geography A*: Economics B: Mathematics A: History (AS-Level) B: General Studies (AS-Level)

Gcses, 11A*S And An A

11 A*'s: English Literature, English Language, Mathematics, Statistics, Geography, History, Business Studies, ICT, Physics, Chemistry.