- Collaborate with marketing, sales, and business development teams to streamline processes and create actionable frameworks for go-to-market strategies.- Aggregate and organize marketing materials, including website content, product decks, one-pagers, and demo videos, ensuring alignment with various stages of the buyer’s journey.- Document and refine the sales process by focusing on the “Six Why’s” and outlining desired next steps for improved customer engagement.- Develop email campaign frameworks and product release strategies to enhance marketing efforts.Conduct research to assist in Ideal Customer Profile (ICP) discovery, identifying key prospecting criteria and potential buying signals.- Gather market feedback to contribute insights to the product roadmap and future GTM strategies.

- Contributed to launching Kava Club by actively participating in diverse aspects of the business, including marketing, sourcing, business development, and operations support.Marketing: Developed and implemented online and offline strategies to promote the kava bar, raise brand awareness, and attract customers.Sourcing: Researched and selected quality suppliers for kava and other ingredients used in the bar's offerings.Business Development: Identified potential partnerships and expansion opportunities to enhance the kava bar's presence and revenue.Operations Support: Assisted with day-to-day operations, ensuring team members stayed on task and on schedule.- Gained mentorship from experienced professionals, enhancing skills in marketing strategy, brand development, and Microsoft Excel.