Cameron K. Email & Phone Number

Twickenham, Richmond Upon Thames, United Kingdom

Commercial Strategy Lead for Rennie and CanestenHelping transform Brand Strategy into actionable commercial plans by customer and channel to maximise profitability by leveraging price, promotional planning and pack size.

Reading, England, United Kingdom

Commercial Strategy Lead for Skincare, Allergy and Canesten

Reporting into the Trade Marketing Director for Hygiene and Home, I was responsible for Trade Spend Optimisation and Promotional/Product Mix Management across Trade Marketing and Sales to help drive improved ROI, Net Revenue and Gross Margin (GM) enhancement. Led and developed a team of 2 operations and rev max heads

Reporting into the UK Sales Director, I drove internal process enhancements to deliver improved Annual Sales Planning, introduced KPIs and Scorecard for promotional Return on Investment, and drove savings through efficiency initiatives. Led and developed a team of 3 data and operations analysts.

Reporting to the Head of Retail Finance, and responsible for the development of a team of 2, I led Revenue cost control and investment decision making across HMV and Waterstone’s stores plus E-Commerce operations and managing the capital budget

Reporting to the Head of Commercial Finance I worked with the commercial teams in developing initiatives to drive strong sales and profitability growth, evaluating pricing strategies to increase market share, and helping to drive accurate forecasting of sales to help deliver a robust P&L

Mini Mba, Brand Management, A

Cgma

Bsc, Economics And Maths, 2.1