Cam Lillico Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

New York, Us

RevGenius is a platform for sales professionals connecting them with educational content to help them do their jobs better. We are much more than a platform, we are a community. We are committed to building a community that represents the true variety of backgrounds, perspectives, and skills in revenue leadership today. The more inclusive we are, the better the community is, and the more we learn.

Toronto, Ontario, Ca

The world's best digital-first platform enabling employees to smart match for developmental relationships and informal learning opportunities.It's never been more important (yet difficult) to help employees stay connected and engaged in a fully remote post-COVID workforce. Our platform solves this for over 150+ organizations globally.Whether it's to support early career matching and informal development or providing smart-matching career pathways for career development - for the history of time, it's when colleagues connect with each other that unlocks the most engaged and high performing people and teams.

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Kira Talent is the world’s only holistic admissions solution designed for higher education. Founded in 2012, Kira transforms the admissions process by combining on-demand, timed video and timed written assessments with existing admissions requirements. Kira works with over 300 programs worldwide to build applicant-first assessments that identify and select their best-fit students.

Toronto, On, Ca

• Lead Demand Generation at TouchBistro, directly responsible for driving 60-70% of revenue pipeline, while growing company revenues more than 200% three years in a row. • Managed a team of 6, overseeing field marketing, event marketing, marketing content, marketing campaigns, marketing operations, and database operations. • Worked collaboratively with search marketing, customer marketing, events marketing, product marketing, partner marketing, and sales teams to generate more than 3,000 inbound MQLs per month through integrated online and offline campaigns• Extremely process driven identifying inefficiencies to create scalable solutions to increase productivity• Work closely with sales to optimize efficiencies using CRM and other sales technologies to help drive more sales per month• Instilled department-wide reporting to gain month-by-month trends to establish projections and in turn make stronger business decisions• Accountable for the spend and ROI of over $2.4M in budget each year • Hyper-focused on driving results and retaining great talent

Toronto, On, Ca

• Lead a team of 5 to produce an end-to-end demand generation marketing strategy leveraging lead generation, corporate website, marketing operations, thought leadership content, customer engagement & graphic design• Work closely with sales to optimize efficiencies using CRM and other sales technologies to help drive more sales per month• Oversee all sales and marketing tools (marketing automation, CRM, project management tools and other integrated technologies)• Responsible for all prospect communication including sales enablement collateral to drive quality leads that convert into happy customers• Accountable for sourcing, planning and executing all local and international industry events • Work with strategic partners on co-marketing and co-sales initiatives to generate more leads for both parties• Responsible for all customer communication to educate & retain, ultimately increasing lead generation through referrals• Extremely process driven identifying inefficiencies to create scalable solutions to increase productivity• Focussed on ROI by managing and adjusting marketing budget to align with company and team KPIs

Toronto, Ontario, Ca

• Assisted clients to wrap their minds around campaign revenue attribution and how to use marketing automation/CRM to “close the loop” and gain ROI metrics on their marketing initiatives• Performed business process reviews and cultivated new approaches in which businesses could optimize their Sales & Marketing funnel and surpass revenue targets• Helped define business requirements and execute on custom integrations between marketing automation platforms (Eloqua / Marketo) with CRMs (Salesforce.com / NetSuite / MS Dynamics)• Built, tested and launched lead nurturing and lead scoring programs in marketing automation platforms such as Eloqua and Marketo• Developed strategy for data governance and implemented programs to effectively manage, cleanse and enrich data to support improved lead segmentation, nurturing, scoring and reporting• Worked directly with key stakeholders within Marketing & Sales to develop strategies and tactics on how to best leverage marketing automation to streamline processes, improve efficiencies, solve challenges and achieve business goals

Toronto, Ontario, Ca

• Couch & Associates Inc. is a marketing consultancy that specializes in marketing automation and effective sales enablement. • Couch & Associates is comprised of lead marketing consultants and account and project managers that drive initiatives to 200+ clients ranging from SMBs to Fortune 500. Couch & Associates' design and technical teams add value through their knowledge and experience with marketing technologies and surrounding infrastructures. Teams are certified with a variety of software platforms including Eloqua, Marketo, Salesforce, Netsuite, SLX and Microsoft Dynamics.

Roseville, Ca, Us

• Lead the implementation and integration of B2B marketing automation software (Marketo) to company's existing CRM (Microsoft Dynamics On-Premise)• Responsible for launching and maintaining multiple lead generation initiatives such as Permission Based Marketing, Content Sharing and other lead generating programs using thought leadership content• Orchestrate execution and optimization of demand-generating campaigns including: email, webcasts, landing pages and SEM.• Input and manage deployment of all targeted email marketing messages including: creative build, list preparation, testing, launch and metrics reporting.• Work with Marketo and MS Dynamics to administer lead management for our prospect database.

Toronto, Ontario, Ca

• Orchestrate execution and optimization of demand-generating campaigns including: email, webcasts, landing pages, micro-sites, banner ads, direct mail and social media outlets.• Totally revamp and integrate lead scoring initiatives for optimal lead nurturing to generate quality, sales-ready leads• Input and manage deployment of all targeted email marketing messages including: creative build, list preparation, testing, launch and metrics reporting.• Work with Marketo and SalesForce.com to administer lead management for our prospect database.

Toronto, Ontario, Ca

Responsible for designing program UI and print collateral (incl. logos, posters, cards, games and whitepapers) all of which fit with the existing company brand (Branding +).• Creative Print/Web Design• Extensive use of Adobe Creative Suite CS5• Used scripting languages such as PHP, JavaScript, ActionScrip 3.0• Administered changes on corporate website (front and back-end functionality) to optimize lead generation forms, content and conversion rates• Support for marketing automation including email design and coding for marketing campaigns, prepared lead lists for database importing. Built and ran email campaigns.

Toronto, Ontario, Ca

• An integral part of the Marketing team, responsible for the graphical creation of annual reports, case studies, web content, logos and other marketing communications materials, both B2B and B2C.• Also responsible for creating and uploading emails and deploying campaigns through a PHPMailer• Main part of a team that sourced, suggested and implemented MailChimp as email marketing tool over the PHPMailer

Digital Marketing Management, Marketing

Bfa Honours, Image Arts - New Media

Certificate, Web Design & Development