Cameron Maclaughlan Email & Phone Number

United States

United States

United States

Canada

Mississauga, On

Tasked with ensuring the success of our brands in the Canadian marketplace. Developed and directed marketing efforts to drive consumer awareness and purchase consideration for our brands. Worked collaboratively with our product development and sales teams to ensure effective execution with retail partners to help them optimize their advertising of our brands, ensuring brand standards are followed, driving overall sales growth and brand confidence.Critical support to expanding our brand… Show more Tasked with ensuring the success of our brands in the Canadian marketplace. Developed and directed marketing efforts to drive consumer awareness and purchase consideration for our brands. Worked collaboratively with our product development and sales teams to ensure effective execution with retail partners to help them optimize their advertising of our brands, ensuring brand standards are followed, driving overall sales growth and brand confidence.Critical support to expanding our brand portfolio from 2 brands to 4 brands, widening our product choice to consumers from value to luxury offerings.• Supported launch of tuftandneedle.ca – eCommerce site for Tuft & Needle brand in Canada• Supported launch of simmonscanada.com – eCommerce site for Simmons brand in Canada• Launched serta.ca – eCommerce site for Serta brand in Canada• Drove performance marketing initiatives for all brands• Appeared on The Shopping Channel Network, representing the Beautyrest brand and securing over $600K in sales in 2020. Show less

Mississauga, On

Here, I developed and led training programs to improve product knowledge among sales teams at the retail level, sparking higher sales and expanded market share.I developed a formal training structure (FOCUS - Formation Of Comprehensive Understanding Strategy) that improved the ability of retail store associates to digest and retain product knowledge and insight into promotions. This training improved sales capabilities by defining key strategic talking points.

Mississauga, Ontario, Canada

In this role, I managed relationships with Sleep Country and Hudson's Bay, two national retail accounts representing to of the company's largest customers in Canada for the Simmons brand.I designed pricing and promotional strategies while presenting new products to key stakeholders within each account.My achievements included YOY growth across all accounts, establishing record sales for the Simmons brand at Sleep Country.

Mississauga, Ontario, Canada

Here, I was responsible for the Southwestern Ontario territory, traveling between retail stores to lead product training for sales associates on the value proposition and competitive distinctions of the Beautyrest, Simmons, and Serta brands. I worked closely with sales associates and store managers throughout the region.I also engaged with other territory managers throughout the region to develop strategies to drive revenue.

Waterloo, Ontario, Canada

- Design individualized training programs to help clients reach their fitness goals- Perform regular fitness assessments to help clients stay healthy and on track with their goals- Provide nutritional advice to help clients improve their eating habits- Perform fitness consultations to help understand prospective clients goals- Present program options to drive overall club sales

Collingwood, On

• Introducing both youth and adults to fitness, providing intermediate/advanced coaching and implementing a global importance of safety when being active• Creating a community based atmosphere to provide members with a positive environment for understanding fitness and reaching their personal health goals• Providing nutrition advice to clients to compliment their training and help increase chance for success• Promoting business to recruit and retain clients/members

Master Of Business Administration - Mba

Bachelor’S Degree, Education

Developed skills in teaching Physical Education and Biology in Secondary Schools

Bachelor’S Degree, Physical Education (Honours)