Responsible for managing projects with higher complexity, from sales processes, strategies, and execution to creation and execution of marketing strategies, campaigns, and processes.

- Led the marketing and sales enablement efforts to optimize outreach strategies, resulting in increased lead generation and higher sales conversion rates for B2B clients across various industries, including healthcare, edtech, medtech, M&A/PE, and manufacturing.- Developed and executed tailored outbound and inbound marketing campaigns for clients, leveraging cold calling, email marketing, SEO, and SEM techniques to significantly boost pipeline and sales opportunities.- Managed a team… Show more - Led the marketing and sales enablement efforts to optimize outreach strategies, resulting in increased lead generation and higher sales conversion rates for B2B clients across various industries, including healthcare, edtech, medtech, M&A/PE, and manufacturing.- Developed and executed tailored outbound and inbound marketing campaigns for clients, leveraging cold calling, email marketing, SEO, and SEM techniques to significantly boost pipeline and sales opportunities.- Managed a team of marketing and sales professionals, providing mentorship, training, and performance management to ensure the delivery of high-impact campaigns that aligned with each client’s business development goals.- Created and implemented sales enablement tools and content for clients, improving sales team efficiency and enhancing customer engagement throughout the sales funnel.- Served as a strategic partner for clients, refining business development approaches to align with their sales goals, contributing to significant improvements in client acquisition, retention, and overall growth.- Directed cross-functional projects, including pipeline management and technical operations, ensuring smooth coordination between marketing, sales, and operations teams to deliver measurable results for clients. Show less

- Spearheaded the development and execution of comprehensive national growth strategies drive brand awareness, increase customer acquisition, and generate revenue- Conducted extensive market analysis to identify industry trends, opportunities for market entry, and competitive positioning to optimize campaign performance and improve targeting accuracy- Established and nurtured key relationships with buyers, brokers, and sellers, expanding Scoutly’s network and strengthening its presence… Show more - Spearheaded the development and execution of comprehensive national growth strategies drive brand awareness, increase customer acquisition, and generate revenue- Conducted extensive market analysis to identify industry trends, opportunities for market entry, and competitive positioning to optimize campaign performance and improve targeting accuracy- Established and nurtured key relationships with buyers, brokers, and sellers, expanding Scoutly’s network and strengthening its presence in the mergers and acquisitions space.- Implemented data-driven decision-making processes to optimize campaign performance and improve targeting accuracy- Collaborated with cross-functional teams including sales, product development, and finance to align marketing initiatives with overall business goals- Created compelling messaging and positioning statements that effectively communicated the value proposition of products or services- Established strong relationships with key stakeholders including vendors, agencies, media partners etc. to negotiate favorable contracts and partnerships Show less