Cameron Stevens Email & Phone Number

Strategic web redesign and brand reinforcement. Regain brand consistency across all channels with improvements to brand style guide, visually appealing ad graphics, social graphics, video, sales and marketing materials, etc.

Hamilton, Ontario, Canada

Completed a 6-month strategic brand redesign for Evo Bicycle which included the launch of a complete line of bicycles, new ecom website, and dozens of new products. Newly designed packaging, ad graphics, sales and marketing materials spanned two countries, resulting in brand revitalization and increased booking demand from B2B and independent retailers.• Designed, improved, and implemented multiple brand and identity guidelines• Conceptualized and executed updated brand identities and campaigns for existing and new product lines• Examined existing packaging/sales materials to identify opportunities to increase strategies in brand awareness/brand loyalty• Led the redesign of owned brands/private label brand identities• Participated in cross-functional exercises in brand voice/identity development• Conceptualized simplified product and packaging attraction/interaction to increase brand loyalty and repeat sales

Burlington, On

Completed an 8-month strategic brand/experience update to a world-class cultural hub. Designed and built the website, marketing materials and targeted emails bolstering an increase in membership and attendance of over 120K patrons annually. Reduced annual design outsourcing expenses by over $150,000. Led a team of two assistants responsible for marketing initiatives.• Creative direction and design of all print and digital marketing materials + video editing• Identified pain points and inconsistencies with print and digital material, drove a new design strategy to solve these problems• Designed and built the new website, content management and site maintenance• Managed Marketing Assistant(s) and reviewed their work• Managed/tracked annual marketing budget

Burlington, On

• Design all print and digital materials, design and development of BPAC’s website

Hamilton, On

Designed and built strategic brand identities, concepts, websites, landing pages, UI+UX, packaging, and promotional materials for a high-profile client list with efficient, 2- to 4-week completion resulting in an increase in agency revenue. Mentored junior designers.• Designed brand identities from the ground-up, including logos, print material, sales aides, websites, landing pages, etc.• UI design for proprietary softwareClients include:- ArcelorMittal- Aura Outdoor Living- Country Style- Downtown Yonge BIA- Druxy's Famous Deli- Hotel Association of Canada- Iron Eagle Fences- modzee™ Software- Pita Pit- The Coop Wicked Chicken- Turtle Jack's- Whirlpool- Williams Fresh Cafe

Burlington, On

Co-led an 8-month redesign and launch of Burlington, Ontario’s, public-facing website, resulting in an award-winning, WCAG 2.0 accessible platform for the City’s 200,000+ citizens. Project was delivered on time and on budget. Trained department web authors (non-technical users) and creative services interns and summer students.Digital:• Helped lead redesign of public and internal websites while meeting accessibility standards (WCAG 2.0 AA), including UI testing with the public (UX)• Managed internal and external website content and graphics • Designed, built and deployed enewsletters, online surveys and web formsPrint:• Designed posters, ads, booklets, brochures, event materials, etc. while adhering to corporate branding and CP style for information clarityTraining and Support:• Oversaw and conducted all corporate web and survey platform training programs for department web authors and survey authors (non-technical staff)

Mississauga, On

Designed and developed websites, weekly HTML+CSS email campaigns for numerous consumer brands across 2 countries, resulting in 12% increase in subscribers and traffic.Brands include:- American Curves- Clean Eating- MuscleMag- Oxygen- Reps!

Oakville, On

Designed strategic packaging for multiple consumer product lines spanning 3 countries with fast-paced, 1- to 2-week turnaround. Met deadlines with consistency and accuracy.Brands include:- fuel:one- Hydroxycut- MuscleTech- SixStar

Mississauga, On

Designed all Canadian packaging and sales materials. Designed and built the Canadian website within 2-months, increasing brand awareness and consumer trust.• Liaised with corporate locations and production facilities in Austria, Italy, USA

Mississauga, On

Designed packaging and sales material for multiple product lines spanning 4 countries.