Cameron Gonzalez Email & Phone Number

Athens, Georgia Area

-Executed user experience research among Gen Z and Millennial target audience using qualitative (including focus group moderation) and quantitative methodologies.-Identified drivers of how consumers choose restaurants and assess in-restaurant experience; evaluated usage and perceptions of technologies in food service; uncovered UX and UI preferences for on-and off-premise restaurant technologies; made recommendations related to use of mobile ordering, delivery offers, in-store kiosks and loyalty/personalization.

Athens, Georgia Area

-Designed and implemented research programs to increase and improve measurement of student programming and created cross-functional feedback loops for the organization.-Led experiential learning opportunities for more than 40 undergraduate students; provided one-on-one and group professional development and leadership training.-Supported and advanced the mission of student donor activation, drove awareness and giving among students on campus.

Birmingham, Alabama Area

-Used quantitative and qualitative research methods in workshop-based, consensus-driven process to develop agency’s brand personality positioning; authored and implemented company’s voice and messaging platform.-Led agency’s marketing team and its execution of tactical initiatives; reported directly to company leadership regarding project status, goal attainment, KPIs and strategic recommendations.-Developed, implemented and measured performance of agency’s marketing strategy across all organic and paid channels.-Managed all aspects of the agency’s brand and its properties, shepherded it through launching new offices, corporate rebrand and development of new website.-Wrote proposals, pitched new business opportunities across various industries including hospitality, healthcare, home/shelter, energy, government and technology.-Launched and administrated Salesforce CRM and managed company’s sales pipeline.

Birmingham, Alabama Area

-Establish and enhance relationships with clients to provide upsell opportunities.-Compile research and information to assist in proposals and pitching and analyze opportunities for expansion into new markets and industries.-Author and post social media content for agency and client social media feeds.-Develop agency's analytics and reporting structure.

-Use custom research and insights solutions to craft brand positioning strategies, messaging platforms and visual identity systems for startups, small businesses and nonprofits in technology, CPG, healthcare, home/shelter, retail and professional service industries.-Develop the firm’s branding methodologies and proprietary processes.-Manage client accounts, direct and approve all project deliverables; source and oversee third-party vendors to support advancement of client goals.

Birmingham, Al

-Initiated brand-focused programming; created presentation styling guide and seminar training package for two dozen faculty and staff members.-Implemented Community Partners Program and recruited over 35 initial members, yielding $4,000 revenue increase.-Initiated brand-focused programming, presentation styling guide and seminar training package-Oversaw hiring process; developed and implemented training for new staff, oversaw junior staff members

Birmingham, Alabama Area

-Engineered and deployed new guest feedback surveys, resulting in the development of strategic short- and long-term planning initiatives that led to increased levels of guest satisfaction.-Developed organization's mission statement and long-term strategic vision.-Planned and executed orientation weekends for over 2,000 incoming families annuallywith a team of eight other students.

Master Of Marketing Research

Bachelor Of Science (Bs) In Business Administration, Marketing; Entrepreneurship; Professional Sales

Activities and Societies: Omicron Delta Kappa, American Marketing Association, Dean's Student Advisory Council, Philanthropy Awareness.