Cameron Kaplan Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona

Phoenix, Arizona, United States

Manage golf assets for JDM Partners, LLC including the Arizona Biltmore Golf Club, Wigwam Golf, and Adobe Restaurant.

Implemented streamlined processes to entire corporate team, which decreased tradeshow cumulative expenditures by $140K and simultaneously increased sales by greater than $5M for two main events over 18 months. Produced five or more tradeshow events annually. Monitored employee participation, booth setup, booth design, travel, budgeting and reporting to ensure flawless execution of events. Composed new corporate brand management program. Improved logo, product design, and brand… Show more Implemented streamlined processes to entire corporate team, which decreased tradeshow cumulative expenditures by $140K and simultaneously increased sales by greater than $5M for two main events over 18 months. Produced five or more tradeshow events annually. Monitored employee participation, booth setup, booth design, travel, budgeting and reporting to ensure flawless execution of events. Composed new corporate brand management program. Improved logo, product design, and brand name recognition through collaboration with team and industry experts.Provided post-event reporting, analysis, and regular status reports on marketing programs and budgeting to better refine future activities.Created and implemented advertising mix activities for clients including AT&T, JetBlue, and American Express in order to ensure excellent Customer Relations and retain and grow advertising accounts. Show less

Developed, produced and distributed marketing collateral materials to support sales and programs for a variety of current and new initiatives.Directed advertising upfronts through communication with advertising agencies and creation of advertising decks.

Introduced support program to increase lead generation resulting in $250K quarterly sales increases.Coordinated with Edison Media Research to create customer research reporting analysis generating recall rates as high as 46% to customers resulting in extended contracts.

Coordinated lobbying project for community participation. Worked with Vice President to meet and exceed project goals by 50%. Oversaw merchandise sales during auctions for charitable events.

Mba, Strategic Marketing & Services Leadership

Activities and Societies: W. P. Carey MBA Entrepreneurship Society/Masters Consulting Group W. P. Carey MBA Graduate Strategic Marketing.

Business Administration, Marketing

Activities and Societies: Alpha Xi Delta Sorority American Marketing Association