Cameron Masters Email & Phone Number

Develop marketing strategy by leading quarterly planning which identifies and outlines priority programs, projects, and quarterly initiatives.- Developed and implemented quarterly planning process to outline and align on priorities, create cross-team and channel alignment, and support resources through load-balancing and bandwidth evaluations.- Have brought clarity around prioritization, identified resourcing needs, and supported overall alignment for key marketing programs and projects.I also lead major cross-functional company programs and align stakeholders from across company departments to ensure company initiatives and OKRs are supported, aligned, and successful.- Currently leading two Product team company initiatives that have a direct impact on annual company OKRs- Lead several concurrent programs which includes managing stakeholders from across the company, including C-suite executives, members of the board, and department VPs and other team leads.

Connect and enable departments, teams, and resources across the company to enable successful strategic planning and smooth execution of those plans. I work to ensure that teams have clearly defined priorities and direction as they plan and fulfill marketing programs, campaigns, and projects.

Lehi, Utah, United States

• Implemented and managed a team of project managers and interns as the first marketing PMO at Workfront.• Created and matured the marketing project methodology, bringing standardization to department work.• Drove organizational change management in adoption of a project manager led mindset.

Focus on delivering best in class marketing work processes and initiatives. Own the creation and management of marketing workflows and seek opportunities to automate, integrate, and provide visibility into the work we do and the impact it has on our business.• Designed and implemented global delivery workflow processes for ABM and buying center-focused campaigns supporting delivery of multi-asset marketing campaigns through multiple channels.• Global campaign process improved campaign go-to-market timeline by 50% (6 months – 3 months).• Own end-to-end global marketing processes and enablement coordination efforts across digital media, web experience, creative services, field and event marketing, customer advocacy, and corporate communication.• Identify opportunities to increase efficiencies and improve experiences of employees and campaign delivery.• Promote standardized governance across project/program teams.

Lehi, Ut

- Own the success of a defined segment of customer accounts in an industry practice, including customer leadership, account growth, and consulting business KPIs- Maintain regular and appropriate communication with customer and internal teams at multiple organizational levels (from engineering teams to C-level executives)- Work with operational teams to coordinate staffing, reporting, and business metrics- Provide accurate forecasts- Review backlog on a consistent basis and ensure projects are actively delivering- Ensure proper project management, program governance, resource management and financial controls are maintained by the project teams

Bellevue, Wa

Full-service agency specializing in custom software development and internal communication strategy development and implementation. Microsoft and Facebook preferred supplier.• Drive solution development resulting in book of business growth of more than 300% in 36 months.• Projects managed represent 55% of total company revenue.• Work directly with senior management from over a dozen organizations within Microsoft including Xbox, Microsoft North America, Finance, HR, Global Retail, MSIT, and Bing Advertising.• Lead conversations with stakeholders to discover pain points, business problems, and specific needs and develop them into new business opportunities and engagements. • Customer first mentality with impeccable track record of delivering white glove service and exceptional results.Project Highlight: TEAM XBOX (Global Xbox at Microsoft) – Internal Communication Ecosystem Development• Grew initial lead within TEAM XBOX from a short-term engagement to a large-scale strategic development and communication implementation project.• Developed proposal for custom implementation of connected communication ecosystem resulting in an engagement representing 25% total annual company revenue.Project Highlight: MSIT Studios: Discovery and Collaboration (DisCo) – MSIT Managed Partner Relationship• Oversaw partnership with MSIT SharePoint Studios resulting in 400% revenue growth.• Reduced processing fees by 25% by designing and implementing new project authorization process.• Established Carpool as the preferred supplier and official MSIT consulting resource for social collaboration.• Liaison with other Studio partners and assisted in creating key technical and developmental partnerships.

Bellevue, Wa

• Directed all aspects of SEO efforts for roughly one dozen sites in a variety of financial centered verticals.• Researched and discovered new verticals and built websites and content from scratch.• Oversaw all website production and change requests including content creation, design, and page optimization.• Managed details and schedules of all link building campaigns.• Grew organic search earnings to represent approximately 40% of the total annual company revenueProject Highlight: MilitaryVALoan.com• Domain focused on the hyper-competitive field of veteran-specific home loans.• Developed and executed scholarship program resulting in dozens of .gov domain links.• Efforts resulted in #1 organic search ranking for ultra-competitive term “Military VA loan.”• Site provided 40% of total monthly organic lead volume.Project Highlight: TravelNursing.org• Developed domain from scratch as a new vertical opportunity.• Wrote content, designed user experience, and optimized site for Google search rankings.• Efforts resulted in #1 search listing for competitive, high search volume term “travel nursing.”

Olympia, Wa

Directory website that helps mental health professionals find new clients in their respective areas. Found success by filling roles both inside and outside of job description.• Directed SEO efforts, including link building, content creation, and page optimization which resulted in organic search result ranking increases and 100% growth in traffic over 12 months.• Created campaigns to form strategic partnerships with like-minded organizations, both online and off. Organized, made contact, and directed all implementation of technical, promotional, and developmental partnerships.• Managed all outbound and inbound marketing efforts including content development, article distribution, and social media creation and use.• Guided programming team in development of new features and functions aimed at increasing member satisfaction, site usability, and conversion rate optimization. Tested and troubleshot coding and functionality.

Hired as first ever marketing and communication specialist for Pinnacle Security Idaho, given charge over all internal and external communication for the Idaho regionOrganized and executed all communication campaigns for the Idaho region which resulted in the recruiting of over 2,500 employeesExtensively utilized the Adobe Design Suite in the creation of multiple original marketing campaigns which helped increase company recruiting by 28 percent overallBuilt invaluable relationships with local community members and businesses that aided in lowering overall communication costs

Bs In Communication, Public Relations, Marketing

Activities and Societies: Vice President of Internships and Scholarships for the BYU-Idaho chapter of PRSSADouble minor in Business.

Bachelor Of Science (B.S.), Communication And Media Studies