For me, it's all about audiences; my obsession is understanding them, cultivating connections with brands, initiating relevant conversation, and doing effective marketing that inspires action, surprises, engages, and excites with any media touchpoint. I've worked for over thirteen years with brands to refine their challenges with strategy, passion, creativity, and disruption beyond corporate plans. For some years, I've led projects with cross-functional, multi-disciplinary, high-performance teams in constantly changing situations where I've focused on finding simple solutions to complex problems.With an FMCG mindset and a heart for entertainment, my full-time job is to be an inspiring mom to my now fourteen-year-old son.