Maria Camila Bernal

Maria Camila Bernal Email and Phone Number

Head of Growth @ WELLI
Bogotá, Bogota, CO
Maria Camila Bernal's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Maria Camila Bernal

Trilingual Industrial Engineer (Universidad de Los Andes, Colombia) with a specialization in corporate finance (Universidad Católica de Paraná, Brazil). Bringing over 5 years of dynamic experience in driving growth and fostering financial inclusion within the Latin American FinTech sector. A passionate leader in FinTech innovation, recognized for launching impactful digital solutions, spearheading business transformations, and optimizing profitability.

Maria Camila Bernal's Current Company Details
WELLI

Welli

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Head of Growth
Bogotá, Bogota, CO
Website:
welli.com.co
Employees:
34
Maria Camila Bernal Work Experience Details
  • Welli
    Head Of Growth
    Welli
    Bogotá, Bogota, Co
  • Cirenio
    Sales Manager
    Cirenio Jan 2024 - Present
    Colombia
  • Unidad Odontofacial
    General Manager
    Unidad Odontofacial Oct 2023 - Present
    Bogotá, Distrito Capital, Colombia
    Implemented marketing campaigns that increased patient base by 25%, boosting clinic revenue by 30%.Developed loan project to provide affordable dental care to underserved communities. Aiming to improve healthcare access by providing fast, convenient financing options.
  • Epik
    Business Director Central America
    Epik Mar 2023 - Jan 2024
    Panamá, Honduras
    Boosted credit sales participation from 8% to 22% for key retail clients in Central America, surpassing targets and enhancing business ROA. Successfully implemented winning marketing strategies, managing a $15,000 USD monthly budget and achieving a remarkable 6x conversion rate increase within two months. Led product development initiatives, creating and executing a streamlined credit enrollment process at POS store checkouts. This innovation empowered customers to manage credit applications more easily, boosting sales.
  • Tangelo
    Digital Lending Services Portfolio Manager
    Tangelo Jan 2022 - Mar 2023
    Bogotá, Colombia
    Spearheaded the launch and implementation of impactful Fintech ventures, expanding access to financial services for underserved communities.Led end-to-end client initiatives in collaboration with internal teams, successfully closing deals for: A microcredit solution that generated $10 million in revenue within the first year, bankarizing over 6,000 micro-entrepreneurs. A Buy Now Pay Later (BNPL) solution implemented in over 50 stores across Mexico. A digitalization project for microcredit operations at a Colombian consumer lending bank, facilitating access to credit for over 250,000 individuals.Contributed to the development, business development strategy and implementation of a Scoring-as-a-Service (SaaS) solution utilizing alternative scoring models. This innovative approach increased credit approval rates by 30% for underserved populations, promoting financial inclusion while maintaining responsible lending practices.
  • Tangelo
    Business Development Manager
    Tangelo Jul 2021 - Jan 2022
    Bogota,D.C., Capital District, Colombia
    Provide critical analytical, strategic, business development, and partnership management support to ensure that projects are developed, deployed, and managed effectively and efficiently. Develop go-to-market strategies, identify opportunities to deploy Fintech as A Service products andsolutions that can create win-win opportunities.Support the evaluation of potential partnership opportunities for their strategic and financial value andprovide business rationale and analytics in support of the opportunities.
  • Teleperformance
    Innovation & Transformation Product Manager
    Teleperformance Jan 2021 - Jul 2021
    Colombia
    Contributed to large, cross-functional teams to implement Lean process improvement methodologies for Fintech clients.Developed automation tools and data analytics platforms that generated $10 million in revenue for a client in the first year.Planned and implemented a collections platform that increased payment recovery rate by 20% and improved user satisfaction.Developed and implemented a knowledge base platform that reduced customer service ticket resolution time by 50% and empowered users with self-management tools.
  • Teleperformance
    Business Consulting Manager
    Teleperformance Mar 2020 - Jan 2021
    Providing Product Managers and Sales with the most germane insights on a user-facing perspective, seeking for the brightest solutions leveraging the consumer’s voice and speech to generate value.• Analysis of relevant information, clear understanding of the users' circumstances and intentions to offer a tailored technological product that solve their needs.• Create authentic connections to the user by mapping all their processes, journey and empathizing with their needs. • Market research: create solutions and products from the identification of trends, decision making touchpoints, industry analysis and relevant variables drivers and stoppers. • Delivering reliable and actionable information to enable key stakeholders maintain a user-centered focus.
  • Upside Radical Consulting
    Strategy Consultant
    Upside Radical Consulting Mar 2019 - Mar 2020
    Strategic consulting with a proven track record of success in developing and launching new products and services for the Fintech market.
  • Kpmg En Colombia
    Financial Analyst Valuations
    Kpmg En Colombia Jul 2018 - Mar 2019
    Financial analyst with a proven track record of success in developing and using financial models, analyzing and valuing companies, and structuring project finance deals.
  • Kpmg En Colombia
    Intern Valuations
    Kpmg En Colombia Jan 2018 - Jul 2018
    Colombia
  • Gutiérrez Asesores S.A.S.
    Internship Student
    Gutiérrez Asesores S.A.S. Jun 2017 - Nov 2017
    Colombia
    Finanzas y organizaciones

Maria Camila Bernal Education Details

Frequently Asked Questions about Maria Camila Bernal

What company does Maria Camila Bernal work for?

Maria Camila Bernal works for Welli

What is Maria Camila Bernal's role at the current company?

Maria Camila Bernal's current role is Head of Growth.

What schools did Maria Camila Bernal attend?

Maria Camila Bernal attended Universidad De Los Andes - Colombia, Pontifícia Universidade Católica Do Paraná, Knightsbridge Schools International.

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