Trilingual Industrial Engineer (Universidad de Los Andes, Colombia) with a specialization in corporate finance (Universidad Católica de Paraná, Brazil). Bringing over 5 years of dynamic experience in driving growth and fostering financial inclusion within the Latin American FinTech sector. A passionate leader in FinTech innovation, recognized for launching impactful digital solutions, spearheading business transformations, and optimizing profitability.
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Head Of GrowthWelliBogotá, Bogota, Co -
Sales ManagerCirenio Jan 2024 - PresentColombia -
General ManagerUnidad Odontofacial Oct 2023 - PresentBogotá, Distrito Capital, ColombiaImplemented marketing campaigns that increased patient base by 25%, boosting clinic revenue by 30%.Developed loan project to provide affordable dental care to underserved communities. Aiming to improve healthcare access by providing fast, convenient financing options. -
Business Director Central AmericaEpik Mar 2023 - Jan 2024Panamá, HondurasBoosted credit sales participation from 8% to 22% for key retail clients in Central America, surpassing targets and enhancing business ROA. Successfully implemented winning marketing strategies, managing a $15,000 USD monthly budget and achieving a remarkable 6x conversion rate increase within two months. Led product development initiatives, creating and executing a streamlined credit enrollment process at POS store checkouts. This innovation empowered customers to manage credit applications more easily, boosting sales. -
Digital Lending Services Portfolio ManagerTangelo Jan 2022 - Mar 2023Bogotá, ColombiaSpearheaded the launch and implementation of impactful Fintech ventures, expanding access to financial services for underserved communities.Led end-to-end client initiatives in collaboration with internal teams, successfully closing deals for: A microcredit solution that generated $10 million in revenue within the first year, bankarizing over 6,000 micro-entrepreneurs. A Buy Now Pay Later (BNPL) solution implemented in over 50 stores across Mexico. A digitalization project for microcredit operations at a Colombian consumer lending bank, facilitating access to credit for over 250,000 individuals.Contributed to the development, business development strategy and implementation of a Scoring-as-a-Service (SaaS) solution utilizing alternative scoring models. This innovative approach increased credit approval rates by 30% for underserved populations, promoting financial inclusion while maintaining responsible lending practices. -
Business Development ManagerTangelo Jul 2021 - Jan 2022Bogota,D.C., Capital District, ColombiaProvide critical analytical, strategic, business development, and partnership management support to ensure that projects are developed, deployed, and managed effectively and efficiently. Develop go-to-market strategies, identify opportunities to deploy Fintech as A Service products andsolutions that can create win-win opportunities.Support the evaluation of potential partnership opportunities for their strategic and financial value andprovide business rationale and analytics in support of the opportunities. -
Innovation & Transformation Product ManagerTeleperformance Jan 2021 - Jul 2021ColombiaContributed to large, cross-functional teams to implement Lean process improvement methodologies for Fintech clients.Developed automation tools and data analytics platforms that generated $10 million in revenue for a client in the first year.Planned and implemented a collections platform that increased payment recovery rate by 20% and improved user satisfaction.Developed and implemented a knowledge base platform that reduced customer service ticket resolution time by 50% and empowered users with self-management tools. -
Business Consulting ManagerTeleperformance Mar 2020 - Jan 2021Providing Product Managers and Sales with the most germane insights on a user-facing perspective, seeking for the brightest solutions leveraging the consumer’s voice and speech to generate value.• Analysis of relevant information, clear understanding of the users' circumstances and intentions to offer a tailored technological product that solve their needs.• Create authentic connections to the user by mapping all their processes, journey and empathizing with their needs. • Market research: create solutions and products from the identification of trends, decision making touchpoints, industry analysis and relevant variables drivers and stoppers. • Delivering reliable and actionable information to enable key stakeholders maintain a user-centered focus. -
Strategy ConsultantUpside Radical Consulting Mar 2019 - Mar 2020Strategic consulting with a proven track record of success in developing and launching new products and services for the Fintech market. -
Financial Analyst ValuationsKpmg En Colombia Jul 2018 - Mar 2019Financial analyst with a proven track record of success in developing and using financial models, analyzing and valuing companies, and structuring project finance deals. -
Intern ValuationsKpmg En Colombia Jan 2018 - Jul 2018Colombia -
Internship StudentGutiérrez Asesores S.A.S. Jun 2017 - Nov 2017ColombiaFinanzas y organizaciones
Maria Camila Bernal Education Details
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Engineering/Industrial Management -
Finanzas Corporativas -
Knightsbridge Schools InternationalBachillerato
Frequently Asked Questions about Maria Camila Bernal
What company does Maria Camila Bernal work for?
Maria Camila Bernal works for Welli
What is Maria Camila Bernal's role at the current company?
Maria Camila Bernal's current role is Head of Growth.
What schools did Maria Camila Bernal attend?
Maria Camila Bernal attended Universidad De Los Andes - Colombia, Pontifícia Universidade Católica Do Paraná, Knightsbridge Schools International.
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María Camila Patiño Bernal
15+ Years Of Experience In Communication And Engagement Strategies / Team And Project Management / Chief Of Staff / Enabling And Managing High Value RelationsBogota, D.c. -
María Camila Bernal
Vice President Sustainable Finance And Esg Analysis And Advisory Hispanic LatamColombia1bnpparibas.com -
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Maria Camila Bernal
Marketing & Comms Director @Paramo Presenta| Ex-Netflix | Ex-Ab InbevBogota, D.c.
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