Atribuições:-Head de Inteligência de Mercado, Inteligência de Marketing e Inteligência de Vendas;- Elaboração, desenvolvimento e execução de esforços para adoção interna de relatórios globais de inteligência de negócio, vendas, e marketing;-Gestão de times globais;-Implementação e gestão de CRM;-Implementação e gestão de ferramentas de automação de marketing;- Desenvolvimento e execução de estratégias de GTM e growth locais e globais;- Gestão e Operação de pré, durante, e pós rodadas de NPS Global com base de clientes (C-levels);- Gestão de Operações da área de Marketing Global.- Liderança de 2 especialistas master (uma de dados e uma de inteligência - níveis gerenciais), e 1 especialista (nível sênior) de inteligência de mercado, e gestão matricial de equipes nas demais regiões para orquestração e execução de projetos globais

- Como Head de Marketing LATAM: liderança de equipe de 2 gerentes e 5 analistas seniores/plenos, além de gestão de agências de PR, SEO, Conteúdo e Mídia Digital- Como Head de Inteligência Global: liderança de 2 especialistas master (uma de dados e uma de inteligência - níveis gerenciais), e 1 especialista (nível sênior) de inteligência de mercado, e gestão matricial de equipes nas demais regiões para orquestração e execução de projetos globais

- Ideação, criação, desenvolvimento de planejamento completo e formação de time da área de Inteligência de Mercado.- Liderança de 6 pessoas diretas, sendo 2 gerentes, e 1 executivo de inteligência de vendas

- Responsável pela estruturação da área de marketing e budget na região- Construção da reputação de marca majoritariamente em UK e Portugal, através de imprensa, marketing de conteúdo e eventos;- Desenvolvimento de ações de geração de demanda e brand awareness- Interface com board members para construção de relacionamento e aquisição de leads;- Liderança direta de 5 pessoas e orquestração de suportes à região via plataforma global de equipes multidisciplinares

- Responsável pela construção de reputação da marca CI&T no Brasil, elevando as ofertas e reposicionando a marca no público C-Level, especialmente CEOs. - Liderança do primeiro manual de Identidade Visual da Marca, que serviu também para expansão internacional- Responsável pelo lançamento e gestão da CI&T em ecossistemas como Cubo Itaú; Inovabra; Learning Village e AyaHub- Produção do primeiro evento próprio, com mais de 300 C-levels no Cubo Itaú- Reorganização de times, processos e alocação de recursos para expansão da área de marketing globalmente- Liderança de equipe de 12 a 15 pessoas, sendo 4 gerentes

My role combined the responsibilities of Global Marketing for TIGRE and Corporate Marketing for Tigre-ADS, encompassing the development of Marketing Plans aligned with Strategic Plans, BSC, and KPIs of the business units and the corporation. I implemented the Global Trade Marketing area for both brands, enabling the launch and relaunch of products as well as marketing and trade campaigns that strengthened their presence in strategic markets.I contributed to the profitable growth of global businesses by developing the Mundo Tigre Nurturing Program, which enhanced brand loyalty across multiple markets. I also led the creation of country-specific websites and YouTube channels, transforming them into essential tools for customers, sales teams, and consumers. Furthermore, I designed and implemented a digital platform to interact with over 5,000 clients, fostering closer relationships, streamlined communication, and support for quality surveys.Among the key achievements, I excelled in the complete rebranding of the brand in Peru following two strategic acquisitions, which included the inauguration of a new plant and the consolidation of the brand for internal and external audiences. This effort repositioned the new brand, Tigre Perú, as a premium reference in the local market, strengthening its presence and reputation. Another milestone was the development of the Tigre-ADS corporate website, which reached over 6,000 monthly visits, representing a significant 1,900% increase compared to the previous average.

I was responsible for Corporate Marketing and acted as Business Partner between TIGRE and Tigre-ADS, a joint venture between the Brazilian Tigre Tubos e Conexões and the American Advanced Drainage Systems (ADS), focused on marketing large-diameter HDPE pipes in the Infrastructure, Mining, and Agriculture markets. I supported units in Argentina, Brazil, Chile, Colombia, Peru, and exports to Central America and Africa.I led the development and execution of the first Strategic Planning for the joint venture, providing clarity in information and support for Board decision-making. I implemented the Marketing area, non-existent until 2013, creating goals, indicators, budget, database, technical materials, visual identity, and registering 200 active clients, which strengthened commercial approach with structured support.I developed and implemented processes and tools covering Communication, Training, Relationship Management, Market Intelligence, Campaigns, Press, Digital Media, and Events, consolidating the Tigre-ADS brand in the market. I also created the first company website in Brazil and Chile and structured sales and product indicators, such as payback, performance, and contribution margin, enabling more precise analysis of commercial actions. I directly led one person and a full-service agency, ensuring strategic alignment and efficient execution.

I was responsible for creating, executing, and monitoring marketing and trade plans for business units in Argentina, Bolivia, Chile, Colombia, Ecuador, United States, Paraguay, Peru, Uruguay, and export markets, primarily in Central America and Africa. I implemented the International Marketing area, non-existent until 2011, establishing TIGRE brand visual communication standards across all countries. I developed and managed marketing plans for each unit, ensuring local execution and achieving expected revenue and market share results.I implemented processes for sales management, inter-company goals, and portfolio analysis, and launched sales force campaigns tied to revenue targets. I coordinated communication, training, relationship, and promotional actions, including the launch of the Mundo Tigre Nurturing Plan, which registered over 15,000 construction industry professionals in less than a year. I also conducted sales technique training programs and implemented the first E-learning system for the sales force.Among other highlights, I led the launch of the first TV and radio campaigns outside Brazil (Bolivia and Paraguay), as well as anti-counterfeiting campaigns in Algeria and Nigeria, protecting Brazilian products from Chinese competition. I directly supported International Business Management and Leadership in developing strategic materials. With a direct team of 3 people and about 20 marketing and product collaborators in a matrix structure, I contributed to brand consolidation and international market growth.

Responsible for brand management at points of sale (POS), leading initiatives that strengthened brand presence and recognition in sales channels. Developed and executed training programs for the commercial area and other stakeholders, addressing merchandising techniques and correct use of communication materials. Managed marketing logistics, coordinated the "Tigre Móvel" service (dedicated vehicle fleet for promoters), and led Customized Services (trade marketing), creating and delivering personalized POS projects to meet customer needs.Managed POS actions across all sales channels, including surveys, store layouts, sales campaigns, and cooperative advertising, offering over 300 material options and distributing 1.65 million items to 20,000 registered POS, with more than 11,000 POS served through Tigre Mobile. Additionally, I was part of the 1st TIGRE Packaging Committee, responsible for the new visual identity and communication of product lines, which remain in use today.Leading a team of 11 merchandising promoters, I developed and managed regional and national promotional campaigns, with over 15,600 prizes delivered. Throughout the period, I also coordinated the installation of 490 new Tigre brand storefronts in retail stores, planned printed media actions, and conducted nurturing marketing initiatives.

Responsible for all institutional communication, where I developed and applied visual identity, managed the website, created content, and coordinated press relations. I also led Marketing Planning, developing promotional campaigns, managing partnerships and sponsorships, and conducting results analysis. In customer relationship management, I handled feedback, surveys, and ensured efficient reception team service. Finally, I coordinated events and promotional activities, focusing on event planning and production, product launches, and actions for customer acquisition and loyalty.