Camille Woodward Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

• Management of 10+ strategic partnerships, ensuring quarterly growth and partner goal achievement
• Collaboration across operations, development, creative and executive departments on program initiatives
• Preparation and presentation to new clients as well as development/execution of adjacent strategic partnerships

Greater Atlanta Area

• Facilitating paid search, display/video and social advertising for automotive dealers to achieve their marketing goals
• Managing and retaining relationships with dealers as well as aligning their business goals with advertising strategy
• Analyzing data and making strategic recommendations based on client needs and industry trends
• Supporting and assistance in training field strategy representatives in various markets
• Coordinating with digital strategists to develop the highest quality dealer support and strategy delivery
• Consultative support and selling of PureCars ad tech platform through dealer knowledge and multi-channel digital advertising

Greater Atlanta Area

• Project management of multiple digital campaigns from concept through execution, including regular optimizing and reporting
• Launch and ongoing administration of Facebook group for global Bayer initiative AgVocate
• Management of major brand-focused digital campaign including website, social/display media, communications, event activation
• Facilitation and management of all client interaction including new project presentations
• Management of all social media accounts for Bayer CropScience Twitter, Instagram, blog
• Expanded reach of social platforms and grew audiences of Twitter and Instagram channels through targeting and content strategy

• Oversaw Alfa Romeo brand and creative agencies through digital media for Alfa Romeo 4C/4C Spider and Giulia launches
• Developed standard and custom creative for in-market and lifestyle digital support of Alfa Romeo vehicle launches
• Improved the Chrysler MasterCard program by achieving 50,000 new accounts in 2014 through expanded web presence, increased promotion and dealer participation
• Established credit card program participation and promotions at major consumer and experiential events
• Management of Tier II (regional) digital advertising with support from digital and media planning agencies
• Coordinated monthly incentives with regional business centers and planned corresponding online advertising

• Managed and accelerated FIAT brand communications, focused on social media, experiential, print and digital
• Developed, reviewed and approved social media strategy, implementation and metrics reporting
• Managed the “Open Road Challenge”, an Instagram-centric FIAT 500L launch program
• Managed FIAT print, digital and event participation in Nordstrom 2013 Holiday Pop-In shop
• Participated in pre and post-production of FIAT photo and video shoots

East Lansing, MI

• Marketing (business) student within the Eli Broad College of Business (2008-2010)
• Advertising student within the College of Communication Arts and Sciences (2010-2013)
• Public Relations specialization added to advertising concentration (2011)
• Sales Communications specialization added to advertising concentration (2011)
• Graduated in Spring of 2013

Grosse Pointe Farms, MI

• Experienced advertising business processes in the digital and social media fields
• Compiled social media research, data collection, and client information for sales meetings and presentations
• Provided Automotive Director with media research, data collection, and client information for sales meetings and presentations
• Organized Unruly events at local advertising agencies including venue, travel, guest list and food
• Booked travel and hotel accommodations for account directors, executives and clients
• Regularly updated Salesforce.com with sales call logs, client and contact information, and business opportunities

Troy, MI

• Management of Rolling Stone Magazine and Us Weekly accounts
• Researched current and potential advertisers in Michigan, Ohio, Tennessee, Pennsylvania and Canada
• Organized and updated territory account books
• Utilized Advertising Database, Magazine Radar, Automotive Weekly, AdWeek, and AdAge to research current and potential advertisers
• Completed presentation binders by adding RFPs and updated proposals
• Prepared accommodations, travel, entertainment, etc. for management visits for account directors

East Lansing, MI

• Research and development of lists of companies within special target markets
• Lead plans for business expansion
• Utilized Google Analytics in reporting and tracking of company website
• Reviewed market strategies of prospects and competitors
• Utilized and commanded social media platforms for Digital Active
• Expanded press list of media contacts

East Lansing, MI

• Managed social media profiles
• Assisted in development of sales presentations
• Managed company contact lists
• Generated press for the company through news releases and company-sponsored event functions

Bloomfield Hills, MI

• Work on multiple 2012 Auto Shows and Automotive Dealer events
• Executed daily production and initiatives
• Operated equipment and computer systems
• Scheduled appointments and meetings
• Planned film shoots and company/sponsored events

East Lansing, MI

• Contacted alumni to update information
• Re-established a connecting between alumni and the University
• Built relationships with alumni
• Informed alumni about MSU campaigns
• Raised money for various university programs

East Lansing, MI

• Recruited a colleague to help in ambassador tasks
• Updated and monitored social media
• Organized company-sponsored Greek events
• Created and showcased presentations to attendees within the Greek community
• Coordinated catered food and delivery with multiple dining institutions
• Gathered new members to Campus Special Food Court from the Greek Community for "Greeks Get Paid to Eat" campus initiative

Bachelor Of Arts (B.A.), Advertising

High School Diploma