Daniel Willis Email & Phone Number

Upstart Auto Retail, a division of Upstart, provides a complete, connected, end-to-end retail platform that boosts profitability and enables the best car buying experience for every customer, anywhere.● Attended NADA conference in first week of employment, engaging with customers and prospects ranging from independent dealership owners to business stakeholders at major automotive manufacturers● Successfully completed 30 day comprehensive training program which included learning the features of all Upstart Auto Retail software platforms, custom integrations, and ultimately a product demo to the Head of OEM & Partnerships● Built internal relationships to help drive efficiency and effectiveness for the business● Unfortunately was a part of a mass layoff in April 2024

Sonic Automotive, a fortune 500 company, is the fifth largest automotive retailer in the United States. Sonic operates in 24 states with more than 100 dealerships representing over 25 different brands of automobiles. The corporate marketing team at Sonic controls the marketing activity and spend for all new and used cars, as well as fixed operation services at each retail location.● Marketing strategy and budget management for all of Sonic’s Jaguar/Land Rover, Porsche, VW, Volvo and Subaru retail locations● Construction of quarterly and annual marketing plans across all channels (Website, SEM, SEO, Social Media, Direct, CRM, 3rd Party) for all responsible retail locations● Monthly marketing review meetings with store leadership to ensure market level and company wide goal alignment● Weekly KPI meetings with internal and external partners to review performance and make strategy adjustments as needed across all channels● Daily dashboard management to analyze and identify areas of opportunity/improvement utilizing performance and trend data

CDK Global, a fortune 1000 company, provides data and technology solutions to the automotive industry. Most customers reside in the United States however products are sold in over 100 countries.● Service marketing strategy construction and goal alignment with CDK internal stakeholders and Sonic Automotive (the client)● Consultation with franchise dealership leaders to understand current state of marketing spend, programs, vendor relationships, and overall performance● Identify inefficiencies and opportunities in performance, programs, and spend, and make recommendations to help leaders make more informed decisions for their business● Establish and maintain vendor relationships while also managing the execution and performance of marketing activities in all channels● Responsible for 6 direct reports, their growth, and the performance of all accounts nationally● Conduct weekly 1:1 meetings with each direct report to go over strategy and goal adjustments,provide guidance, listen to feedback and help drive performance

Orange County, California Area

Responsible for all sales activities, lead opportunities, creating and maintaining sales management systems, team leadership and guidance and client relationships. All duties apply both domestically and internationally.

Orange County, California Area

Laguna Beach, Ca

Shift Digital is the leader in digital marketing program optimization for the automotive industry. For over 10 years they have helped deploy and manage smarter marketing programs for some of the most recognizable brands in the world. Their technology was developed to meet the rigorous demands of the automotive industry. Key clients include FCA, BMW, Porsche, Toyota, Mercedes Benz and Kia.● Manage relationship between major auto manufacturer stakeholders and Shift Digital● Launch brand programs in major markets across the United States. This includes multiple roadshow presentations in several different large market cities, development of messaging and communicationfor program enrollment, and 100% website program adoption● P&L responsibilities for major account● Tier I-III marketing strategy alignment (OEM, regions, retail locations)● Implementation of brand initiatives● Management of 3 internal teammates and and their individual performance● Vendor relationship and performance management across all channels

Cars.com is the second largest automotive classified website & application focused on the marketing and sales of new and used vehicles in the United States.● Consult and advise car dealerships in the Northeast New England market on digital marketing strategy and the Cars.com product suite● Account management including establishing and maintaining relationships with leaders, business consultation, selling and closing deals, identifying upsell opportunities and effectively communicating industry wide marketing best practices● Cold calling and new business development

Seacoast Media Group, an arm of Gatehouse Media, is a local print and digital media agency located in Portsmouth, NH. Product suite includes Seacoastonline.com, the Portsmouth Herald, SEM, SEO, Social Media and business listings.● Small and large account business consultation● Cold calling and new business development● Local event promotion● Selling of traditional print and digital media solutions● Responsible for monthly sales volume quota● Customer service