Camille Thompson Email & Phone Number

South Jordan, Utah, Us

Calgary, Alberta, Ca

New York, Ny, Us

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

What I do:► Acquire new business relationships by providing creative marketing services for a variety of businesses► Conduct qualitative, quantitative, and competitive research on current trends and gaps to determine solutions that drive revenue► Identify, liaise, and manage marketing-related vendor relationships including PR, SEO, web, and branding► Develop, implement, and create unique ABM campaigns and marketing plans for various clients depending on their specific goals► Produce and facilitate integrated marketing campaigns to drive awareness and analyze metrics to determine best practices for continuous improvementNotable Achievements:► Established a web, content, and SEO strategy to support the launch of a law firm► Increased brand awareness for a real estate agency through a targeted print campaign► Managed all aspects of marketing, communications, and business development to effectively exceed expectations for multiple clients

Irvine, California, Us

This bootstrapped brand has a 20+ year history in services and needed a marketing leader to build an outbound marketing function for a new SaaS line of business. I led the strategy and implementation of the marketing infrastructure and established the SDR practice.What I Did:► Developed marketing in all areas, including demand, product, events, content, digital, and customer marketing► Established messaging and communications strategy to build awareness and lead flow among target personas► Established a strategic marketing plan in partnership with the C-suite and sales leadership► Led the content, social media, SEO/SEM, performance, and email marketing strategy to deliver segmented nurture streams► Collaborated with sales, product, and customer-facing teams to ensure alignment of strategies, messaging, and tactics, ensuring seamless execution and ongoing collaboration► Monitored and communicated reporting and KPIs► Built the go-to-market SaaS function from scratch including a revenue playbook, training on prospecting and outbound best practices, implementation of OKRs, and alignment between marketing, sales, and customer successNotable Achievements:► Created and executed a marketing strategy that resulted in 50% of the total pipeline being marketing sourced► Implemented SEO and website best practices to drive a 368% increase in keyword rankings in one year► Increased website “contact us” and “demo request” form completions from qualified leads by 163% in one year► Designed a robust content strategy increasing social impressions 67% YoY and organic traffic 40% MoM

San Francisco, Ca, Us

The seed-stage startup, previously known as Cresicor, brought me in as their first marketing hire to build the marketing infrastructure, strategy and plan, and support go-to-market activities. PLG and SLG motions primarily targeting SMB and mid-market CPG clients.What I Did:► Owned the vision and execution of the marketing plan, including messaging and positioning for SMBs and mid-market brands► Managed lead generation programs to fill the funnel with a growing set of qualified opportunities► Collaborated with leadership, sales, engineering, and product to develop pricing, packaging, and contractsNotable Achievements:► Increased G2.com ranking from 14 to two and optimized the company profile to increase traffic by 177%► Increased website traffic 23% and time on page 32% through SEO and content creation► Developed a robust, cross-platform social media strategy increasing LinkedIn followers by 76% ► Built internal and channel marketing strategies to achieve 5,000% MQL YoY growth► Built bottoms-up budget

Miami, Fl, Us

Deploying a field marketing strategy through detailed analyzing of corporate marketing, product marketing, marketing operations and other marketing initiatives to achieve corporate and regional goals. Carry out several day-to-day activities to support sales and retention efforts, which include brand awareness, association relationships, conferences/events, collateral and lead generation efforts. Supervising and streamlining overall routine activities of a team of marketers responsible for all go-to-market activity.What I did:► Translated and communicated global marketing strategy to ensure efficient regional deployment► Ensured effective collaboration across marketing and sales roles for regional campaign execution by developing and enforcing standards► Developed and executed marketing plans to support sales, account management, and site leaders► Planned and organized targeted campaigns to deliver on annual revenue goals► Identified unique opportunities to build brand awareness in the marketplace► Supported the creation of marketing materials across channels► Hosted and facilitated weekly LinkedIn Live episodes and monthly webinarsNotable Achievements:► Outlined the field marketing initiatives, while maintaining compliance with global brand marketing standards as well as alignment to product marketing strategy► Planned and implemented corporate and field marketing events including EmpowerCX, EmpowerCX Roadshows, and Connect events► Optimized campaign performance through collaboration with marketing operations team.

Miami, Fl, Us

I possess superior analytical and creative talents, strong project management and planning abilities, and have a motivational leadership style that has resulted in increased revenues for corporations. What I did:► Defined field marketing needs from corporate marketing, product marketing, marketing operations, and others to ensure regional success ► Ensured field marketing adhered to global brand marketing standards, and was aligned to product marketing strategy ► Translated and localized global marketing strategy to be effectively deployed regionally► Assisted global marketing functions to refine their strategy based on regional feedback► Managed activities to support sales and retention efforts – brand awareness, association relationships, conferences/events, collateral, and lead generation► Created campaigns and marketing plans to support sales, account management, and site leaders► Developed targeted campaigns to deliver on annual revenue goalsNotable Achievements:► Coordinated with internal Business Intelligence team to determine/prioritize the content needed to support marketing activities► Designed results-driven marketing materials to attract potential clients, while working directly with internal content/creative teams

Miami, Fl, Us

I am highly skilled at lead generation, cultivation, and conversion through a successful combination of traditional and online marketing, utilizing emerging technology to generate unsurpassed growth and revenue. Managed activities to support sales and retention efforts – brand awareness, association relationships, conferences/events, collaterall, and lead generation efforts. What I did:► Created marketing plans to support sales, account management and site leaders► Coordinated with demand generation team to monitor and optimize campaign performance► Managed a team of marketers responsible for all go-to-market activity ► Determined unique opportunities that build brand awareness in the marketplace► Collaborated with internal Business Intelligence team to determine and prioritize the content needed to support our marketing activities► Partnered with internal content/creative teams to design supporting marketing materials► Ensured all activities adhere to the defined budgetNotable Achievements:► Accomplished annual revenue goals through targeted campaigns.► Played a vital role in defining the Sitel brand.► Achieved record KPIS for internal and external events and tradeshows.

Irvine, Ca, Us

Developed overall communications strategies and produced targeted campaigns to spearhead PR efforts. Utilized social media tools to maximize brand exposure. Enabled successful marketing and communications strategies to help company to achieve growth objectives. What I did:► Developed and executed corporate marketing strategy to support PR and brand development initiatives► Designed and established an entirely new brand and oversaw vendor management in a highly efficient manner► Led the creation and deployment of a new website with optimized content to increase traffic► Established and maintained a brand relationship with PR team and agency► Prepared and managed the marketing budget and ensured activities stayed on time and on budget► Planned, coordinated, and managed industry events, trade shows, and client entertainment► Oversaw creation of graphic and video content used for the company website, collateral, presentations, events, etc.► Developed strategy and leveraged tools to support marketing, branding, and business development of Alorica’s servicesNotable Achievements:► Oversaw the communications and marketing integration during a $1.2B acquisition project► Managed inside and outside vendors in the design and direction of photography, video, imagery, print, and other materials► Contributed to marketing efforts, defined marketing strategy, and built and leveraged relationships to advance awareness and consideration of Alorica’s services

Reston, Virginia, Us

From developing strategic communications initiatives and collateral to overseeing press and analyst relations deliveries as an effective media liaison, I excel at generating effective and positive organizational exposure and enabling the success of dynamic media campaigns. Expertise in agency and business development, strategic account leadership, client engagement, and global event management.What I did:► Directed all internally and externally focused branding, marketing, and communications efforts to achieve AR/PR goals.► Collaborated with cross-functional teams on development and execution of key tools for effective corporate marketing programs► Identified, liaised, and managed marketing related vendor relationships including PR, website, SEO, and branding ► Reported to the CMO and established, monitored, and reviewed the corporate marketing, lead generation, and PR strategy► Planned and implemented social media strategy and leveraged tools to support marketing, branding and business developmentNotable Achievements:► Managed all aspects of analyst relations securing analyst referrals and research references.► Obtained media coverage in top tier and target outlets.► Partnered with web manager, graphic design team, and third-party vendors on the creation of attractive videos and graphics that resulted in securing added revenue.

Charlottesville, Va, Us

From developing collateral and building brand identities to overseeing social media content and managing community/media relations, I excel at generating effective and positive organizational exposure and enabling the success of dynamic marketing, PR, and internal communications campaigns. What I did:► Performed various tasks and produced digital marketing material utilizing marketing automation software ► Developed and maintained brand standards, logos, and signage► Planned, developed, and deployed web content and messaging to establish a memorable brand► Executed a variety of marketing communications initiatives for three distinct lines of business► Analyzed results of marketing initiatives and provided recommendations for successNotable Achievements:► Maximized lead generation by producing highly innovative content► Developed social media strategy and executed tactics to support marketing, branding, sales, and business development► Achieved record SEO performance with target keywords ranking in the top five search results

- Wrote marketing copy for key communications pieces- Established and executed strategy for use of social media- Developed and implemented multiple marketing programs and events simultaneously- Distributed press releases and pitched stories to media outlets- Researched and compiled targeted national media database- Formed relationships with donors and member charities- Assisted with donor cultivation plan- Assisted with revamping database

- Designed and placed 2x2 display advertisements statewide for customers- Coordinated all South Carolina classified and 2x2 display ads weekly- Assisted in planning and conducting statewide conference for association members- Communicated daily with customers, member newspapers and other press associations

Columbia, Sc, Us

- Edited and performed research for a journal article - Created and performed class lectures- Wrote and proctored student exams- Provided guidance to students on advertising projects

Tampa, Florida, Us

- Trained eleven people and worked together to solve office needs- Assisted students with their questions and problems- Performed clerical duties

Tampa, Florida, Us

- Supported student organizations with marketing events to the campus- Created promotional pieces for a variety of media- Wrote and issued press releases

- Assisted with details and promotional pieces of 10,000th shopper event- Planned and executed a luncheon for Volunteer Appreciation Week - Developed relationships with surrounding community and 1,850 target teachers

Master'S, Mass Communication

Bachelor Of Science In Business Administration, Marketing