Camille Westfall Email & Phone Number

Golden Valley, Minnesota, United States

Composed, curated, and distributed an internal Accessibility Hub for clear organization-wide standards and recommendations. SDG Podcast: Considerations for using AI (https://www.solutiondesign.com/podcast/should-you-let-ai-speak-for-your-company/)Chair of SDG Gives Collaborations Committee, coordinated several events, and led Arab-American heritage month.Provided tailored, embedded customer service to 2 clients.Multinational Agribusiness Client (enterprise modernization):– UX lead evaluating capabilities needed to reimagine a spectrum of features from complex to straightforward while maintaining regulatory requirements for a ~$3B line of business.– Performed qualitative and quantitative research via Optimal Workshop and Maze to check assumptions, refine solutions, and redefine Information Architecture (IA) with user input.– Designed data-driven, responsive designs in Figma which simplified the user experience and decreased manual entry by 60%. – Managed design system components and production-ready designs, overseeing implementation, design QA and accessibility QA from discovery through 9 releases.– Improved product through continuous discovery and agile wearing of many hats; including taking on informal business analyst duties for 5 months and collaboratively adapting to quick fixes while working towards long-term solutions.Career and Technical Education Client (mid-size):– Provided conceptual flows for state-of-the-art learning and mentoring application targeted towards the HVAC industry. – Introduced product mindset and UX research best practices.– Established a UI design system based on existing brand identity.– Mentored a junior consultant to facilitate production.

Eagan, Mn

Took the lead on all design responsibilities for 134 client website designs, including intake, goals, client deliverables, prototypes, and design files. Managed and prioritized workflows and multiple teams simultaneously. Provided a high level of detailed customer service in a production environment. Recognized at Hermes 2019 and internally awarded various medals of “Design of the Month” 5 times.

Minneapolis, Minnesota

(Continuing to Volunteer) Dynamic role in a fast-moving non-profit space. At the beginning of role: conducted user interviews, crafted user experience of online presence, and raised 10% of current fiscal year income since implementation of new software. Craft (UX) user experience of online presence. Inject custom HTML and CSS into website to achieve desired functionality. Cultivate external brand, develop internal protocols, present findings from analytics, and adapt strategies to meet goals. Manage a team of 2-3 volunteers. Communicate with donors and potential donors to solve support problems and make asks. Continue to manage and contribute to copywriting. Manage all digital imagery, website assets, and social media campaigns.

International

Developed website hierarchy and design based on user personas. Conducted prototype usability testing. Increased visibility of brand through fresh visual design. Designed for web, print, social media, and merchandise. Monitored success through user evaluations. Satisfaction with the visual brand of supporters surveyed increased by 90%.Responsibilities:• Rebrand the organization through the creation of a new logo, color scheme, typography, and imagery - including a pattern and a custom glyph• Design creative and engaging promotional, internal, and web layouts which communicate the brand• Communicate with other members of the organization to coordinate meetings, receive feedback on designs, and effectively work towards overall organizational goalsProjects and Specific Contributions:• Logo and wordmark• All website layouts, nav design, and site map• General brochure, Food Program flyer, Thank You cards, and other print material

Multiple Areas And Online

Employed by several individuals and small business to create designs, illustrations, and other deliverables catered to their needs.

Greater Minneapolis-St. Paul Area

Used JIRA to report and resolve tickets. Reviewed HTML speech tags made by the in-house developer team. Made corrections and reported changes through Confluence. Along with 6 other junior developers, increased productivity by 76%. Contributed web development knowledge to solve problems and develop workflow for the incoming team.

Bemidji, Mn

Lead a team of summer camp counselors at an immersive Arabic language program. Organized and coached 13 counselors on development of child-focused curriculum for Arabic language and cultural activities, like calligraphy and mosaics.Responsibilities:• Taught activities: calligraphy, hieroglyphics, drawing, and more, in a culturally focused context• Led 2 beginning language classes• Assisted with setting up, preparing for the next session, and maintaining the Village• Spoke the target language, Arabic, with villagers and staff as much as possible• Lived in community living arrangements while encouraging community values in villagers• Planned, developed, and lead cultural and evening programs with colleagues• Assumed leadership for counseling and creating a safe environment for staff and villagers• Created internal documentation for Instructor progress reports

Greater Minneapolis-St. Paul Area

Created curricula and projects for groups and classes of children, ages 3 and up. Demonstrated art-making techniques and encouraged students to create through doing, while using recycled materials from reARTcycle station. Interacted with parents and co-workers in a customer service environment.Responsibilities:• Created and executed a curriculum that cumulatively pushed and developed students' skills• Adjusted the curriculum to tailor to the class' skill and interest• Demonstrated and explained various illustrative techniques and skills• Kept a clean, positive, and encouraging studio environment• Communicated with marketing team and business owners to create an updated brand• Lead the marketing team through the design process• Created 2-5 design projects within the same timelineProjects and Specific Contributions:• Update of branding, including logos, a custom typeface, and a full style guide• Created a full week of Summer Camp Community Art curricula• Artist of the Month posters, Birthday Party promotional poster/flyer/email, and other print material

Greater Minneapolis-St. Paul Area

Collaborated with a team to rebrand the OMS visual materials. Displayed detail-oriented, fast-paced turnaround through effective use of planning tools and communicating with co-workers. Presented 4 unique branding concepts. Developed feedback into a final, overall brand. Collaborated with a team to rebrand the OMS visual brand materials, still in use to present. Used Adobe Photoshop to edit photos, Adobe InDesign to create layouts, and Adobe Illustrator to create marks and graphics.

Greater Minneapolis-St. Paul Area

Provided graphic design and photography services to community-focused start-up initiatives in the University-affiliated community. Managed and organized 3 - 5 projects simultaneously.Responsibilities:• Design creative effective logos, promotional materials, and other graphics for specific purposes• Work within the visual identity of Co-Lab and other clients so that all materials form cohesive identity• Communicate quickly and efficiently with clients to achieve compelling solutions that meet their needs• Collaborate with clients positively on designs to refine and build inventive finalized products• Explain and present designs to clients to create a collaborative and encouraging environment• Manage and organize several projects within the same timeframe• Shoot and edit photographic materials for Co-Lab and clientele• Network and promote Co-Lab to potential members to create awareness of the space on campusProjects and Specific Contributions:• USafe app videography for online campaign• Awareness campaign for a UMN start-up competition• Co-Lab Co-Founder photography• Co-Lab membership and guest passes

Crystal Lake, Il

Instructor of specialized drawing styles at a local art studio for children aged middle school and up.Responsibilities:• Created and executed a curriculum that cumulatively pushed and developed students' skills• Adjusted the curriculum to tailor to the class' skill and interest• Demonstrated and explained various illustrative techniques and skills• Kept a clean, positive, and encouraging studio environment• Counseled students on next steps to take after the class• Developed good, well-communicated parent-teacher relationshipsProjects and Specific Contributions:• Taught Manga/Anime and Cartooning classes• Contributed a collection of manga and cartooning reference material to the studio

Master Of Arts - Ma, Linguistics

Investigating how syntactic projections of language can help adults learn a second language more effectively.

Bachelor'S Degree, Graphic Design

Activities and Societies: Members of Design Association, TandemPlus, The Happiness Group, Honors Ambassadors, AIGA Student Group.