Gm Global Footwear & Accessories
Amsterdam Area, Netherlands
Leading with full P&L accountability G-Star's in-house global Footwear & Accessories division, aiming to double the business in 4 years and elevate G-Star to being a recognized and desirable footwear brand. 360- degree responsibility including wholesale & retail brand strategy, sales, merchandising, design and development of men and women footwear & accessories product lines.Achievements:- I successfully managed the transition from a licensing business to an in-house business unit, driving all steps of the process from negotiating the termination to developing a 5-year business plan for Accessories & Footwear including channel segmentation (retail & wholesale), product strategy, price positioning and distribution plans to elevate Business Unit’s share from 5% to 25%. - I led Business Unit (Sales, Marketing, Merchandising, Design & Development) in the execution of strategic plan; achieved P&L targets (revenue, margin, EBITDA), drove revenue, geo expansion, and retail & wholesale distribution strategy.- I built and led the global Footwear & Accessories sales team; achieving growth targets of +10% in 2016 and +22% in 2017, while implementing new Brand strategy.- I expanded Footwear & Accessories category presence in all G-Star mono-brand channels from 3% to 20% by re-negotiating franchisee agreements, reorganizing floor plans and creating dedicated VM & merchandising plans.