Camilo Gutierrez Email & Phone Number

Montreal, Quebec, Canada

Lead Digital Marketing Strategist | Soft dBAs the lead, I spearhead a diverse range of projects focusing on digital marketing and social media campaigns, alongside developing promotional strategies for our sound masking products to drive lead generation across existing and new markets.Key Achievements & Responsibilities:- Enhance Soft dB's web platform through SEO optimization, content creation (Blogging + Videos), and continuous design layout improvements, optimizing the technological roadmap.- Conceptualize and launch multiplatform digital campaigns to drive engagement and growth: email marketing, Social Media, and Industry Media Partnerships.- Manage and expand the continuing education program across North America, building brand presence.- Execute targeted SEM strategies aligned with business objectives to boost visibility and drive lead acquisition.- Evaluate digital asset performance and conduct an in-depth analysis of campaign ROI.- Ensure visibility for our sound masking solutions at international events, bolstering brand recognition.- Oversee budget management for digital marketing initiatives, optimizing resource allocation.

Montreal, Canada Area

Responsible for planning, organizing, directing, controlling, and evaluating the marketing activities and advertising campaigns to promote the sales and services of The SH Group and its brands: ALTO™, FOLIA™, SH Design-Build, Delcraft. 1. Lead the SH brands' rebranding process: Design-Build, ALTO, FOLIA, The SH Group.2. Responsible for driving the Digital Marketing strategy: including SEO, Ad Words, email campaigns, content (blog), Social Media.3. Provide leadership and oversight of the Marketing team, developing the strategic and operational framework to ensure ongoing success and company growth objectives.

Montreal, Canada Area

I'm responsible for managing the direct response/lead generation strategies & tools for our two main channels(B2B and B2C). This means, create integrated marketing campaigns including, inbound: websites(landing pages), online communications, digital ads and social media, mixed with outbound campaigns; branding, trade shows set up, direct mail.• Discovered opportunities to build social media and digital marketing campaigns and/or components into existing and new client programs to increase reach and measurable results.• I also drove the re-branding project - coordinate the new guidelines of the corporate image: web, print and internal.• Lead the communications of the new brand - Press release, marketing pieces and support documents. • Analyze the actual marketing strategy and search improvements.• Sales support, creating marketing pieces and sales sheets/presentation for introducing our product• Tradeshows setup: Booth, communications, marketing pieces, samples.• Lead on the creation of a transactional website for ReturnMe: www.returnmetags.com • Creative director during the conception of The ReturnMe APP (interactive b2b solution) - see more at: http://bit.ly/1XY1oQf

Colombia

Managed marketing-group activity, including: Analysis of market actions, developing price strategies, loyalty programs, product launches, and conjoint analysis. • Ran out marketing-media communication assignments – Worked by the hand with the advertising agency, defined layout drafts and campaign materials. • Choosing strategic events on the market; fairs and exhibitions, reaching new customers• Created of the loyalty program TALENT for professionals using a digital marketing strategy based on CRM. http://www.hunterdouglas.com.co/programa-talent • Developed and coordinated multimedia packages including brochures, letters, purchase displays, videos for specific assignments.

Colombia

Managed the B2B strategy, including: Analysis of market actions, developing price strategies, loyalty programs, product launches, and conjoint analysis. • Ran the marketing-plan of 6 publications B2B – product improvements, getting strategic partners, helping the sales team with a strong speech and tools to support. • Choosing “no traditional” relationship events, reaching new ways to create leads for the sales force. • Choosing and assisting to strategic events on the market; fairs and exhibitions, trade shows reaching new customers. • Developed and coordinated multimedia packages including brochures, letters, purchase displays, videos for specific assignments.

• Managed the brand strategy for 30 restaurants, local and international: Colombia, EEUU and Ecuador.• Active member of the Re branding committee process: logo, print and web.• Developed strategic campaigns between the suppliers and the restaurants. • Achieved important sponsors for marketing activities (co-branding).• Creation of a winning strategy of how to make marketing on crisis time, sharing this mention with Mc Donald’s and Dunking Donuts.