Camilo Gutiérrez Email & Phone Number

London, Ontario, Canada

As a Supervisor of Content Marketing at Jones Healthcare Group, I am responsible for executing content marketing and strategic communications activities to help grow the business. In this role, I report to the Director of Strategic Communications and work closely with the Content Marketing Specialist to develop and execute external strategic content marketing plans, manage communication channels, and provide creative support and analysis.One of my key responsibilities is to lead the development of content for the company's social media profiles, including designing associated images, videos, and infographics, maintaining profiles, monitoring and responding to stakeholder activity, and identifying opportunities for improvement by monitoring competitive activity and best practices. I also take the lead on special projects, finding solutions to maximize impact and results, and working to develop long-form external content and creative in support of a content marketing strategy.In addition to social media, I support email marketing, drip campaigns, and lead nurturing through content development and execution in marketing automation technology. I also assist in developing external news content and refreshing homepage carousel images on the corporate website while promoting new content.As part of my role, I work with internal contacts to develop or update promotional materials, videos, reports, catalogues, instructional tools, presentations, and other communications materials in collaboration with the Content Marketing Specialist. I also support public and government relations strategy through content development and execution using press release distribution technology.I am proud to contribute to the success of Jones Healthcare Group by upholding the brand, enhancing its digital presence, and supporting business unit strategic directives, shared services teams, and the company at large.

London, Ontario, Canada

As a Sr. Communications Specialist at Jones Healthcare Group, I reported to the Director of Strategic Communications and collaborated closely with the Market Growth team to create, design, implement, and analyze external content for various media channels.My main responsibilities included developing long-form content, managing social media, email marketing, executing third-party advertising initiatives, optimizing the corporate website and landing pages for SEO, and providing support for the Pharmacy Store e-commerce platform.I also assisted the Director of Strategic Communications with basic digital assets, photography, and videography needs, and analyzed content performance across various channels to provide recommendations for improving results.Overall, my work aimed to build awareness, trust, credibility, and authority for Jones Healthcare Group while driving marketing qualified leads for the company's four business units.

Canada

Working as an independent art director I excel at providing impressive art direction to a wide variety of clients while developing valuable entrepreneurial qualities. I pride myself on successfully working with a variety of clients in different industries to support successful marketing initiatives.Clients include:Menopause Foundation of CanadaHarbour Grace HoldingsErinoakKids Centre for Treatment and DevelopmentRoots CanadaNational Bank of CanadaTACA Airlines

London, Canada Area

As a Marketing & Communications Specialist reporting to the VP of Sales & Marketing at Airia Brands, I was responsible for driving the company's business-to-business (B2B) marketing and communications initiatives.My focus on strategic planning resulted in the development of comprehensive marketing and communication plans, which enabled the company to effectively reach and engage with our target audience. Additionally, I played an integral role in building the Airia Brands brand, ensuring that it was consistent and aligned with our business objectives.One of my key accomplishments was managing Airia Brands' participation in international trade shows, which included overseeing logistics, developing marketing collateral, and creating engaging experiences for our audience. By executing on these events, I was able to increase brand awareness and generate new business leads for the company.In addition to my trade show management responsibilities, I also led internal and external corporate communications efforts. This included creating and distributing internal newsletters, managing the company's social media channels, and developing content for press releases and other external communications.Overall, my contributions to Airia Brands helped to elevate the company's marketing and communication efforts, resulting in increased brand awareness, new business opportunities, and a more engaged employee base.

London, Canada Area

As a Communications Specialist in charge of Graphics & Digital, I reported to the Business Development and Corporate Communications department. My main responsibilities included creating and developing strategic messaging and visual communications to support the vision of the newly amalgamated organization.To ensure a smooth communication flow with over 30 member hospitals, staff, and key stakeholders, I established new communications channels and revitalized existing ones. I also proactively offered solutions to streamline processes and optimize workflows for the department, while building strong relationships with internal and external clients.Some of my key accomplishments in this role include:• Successfully created the organization's first annual report and strategic plan from concept to design and production, all while keeping the budget in mind in a non-profit environment.• Conceptualized, developed and launched a new corporate website to showcase the company's achievements and create opportunities for new members, vendors, and innovative products and services in the healthcare industry.• Implemented internal newsletters to promote employee engagement in a multi-office environment, sharing the work of all company divisions and painting a bigger picture for employees.Overall, I was able to leverage my skills in graphic design and digital communications to create compelling content and develop new channels that improved internal and external communications, while also helping to promote the organization's image and increase engagement.

Mississauga, Ontario, Canada

Successfully led the creative team that operated as an in-house advertising ad agency supporting the marketing and communications initiatives of the company from head office. Spearheaded the execution of national and regional campaigns to generate leads and increase occupancy for the more than 100 retirement communities across Canada. Acted as a brand ambassador to protect, evolve and execute brand vision aligned with company’s objectives. Highlights

Toronto, Canada

My collaboration in the implementation of the airline's repositioning and rebranding led to the company success of becoming SKYTRAX "Best Airline in Central America" award.

Digital Photography

Diploma, Graphic Design