• Executive in Marketing, Communication and Products with more than 16 years of experience, working in leadership and engagement of people and projects;• Solid knowledge in the commercial area in the industrial and wholesale business. Ability to prospect partners and identification of needs that can generate new business;• Development of market research and identification of business opportunities to maximize the customer experience across all contacting points and understand the opportunities, resulting in the definition of the Strategic Plan and product launches, setting prices and potential of increasing participation share in the market examining the economic viability;• Ability to analyze the market, competition and trends, in order to develop strategic planning and communication plan: marketing, brand repositioning, positioning actions, development of communication campaigns, media planning, relationship with the press office and developing promotional campaigns;• Broad view of business involving the Marketing, Products and Commercial areas with strong leadership and ability in the management and development of high performance teams;• Experienced in interaction with advertising agencies, production companies, digital, art, press, events, training, research and CRM. Budget management with suppliers and forecasting;• Ability in product homologations (Anatel) and registering of trademarks and patents (INPI);• Innovative, negotiating, persuasive profile with structured, focused, results-oriented thought;• Management of image processing activities, layout design and production of campaigns, development of packaging and product designer;• MBA in Marketing Management and Degree in Business Administration with focus on Marketing;• English: intermediate level in improvement process.
Listed skills include Marketing, Marketing Communications, Marketing Strategy, Microsoft Crm, and 16 others.
