Candace Matthews Email & Phone Number

Portland, Oregon Metropolitan Area

Atlanta Metropolitan Area

• Regulate a communications and events budget of $1.2 million by leading the company's annual social media strategy as well as the account-based marketing program and initiatives.• Organize and facilitate three customer events as well as one national sales meeting. • Oversee all external communication and content creation across multiple digital platforms. • Bridge communications and align objectives with cross-functional teams including sales, IT, product management, engineering, and legal to produce effective promotional materials and campaigns.• Produce and communicate marketing presentations for key stakeholders.• Launch an Account Based Marketing program to assist strategic partners with B2C marketing efforts.• Outline a 3-year brand social media strategy to enhance new brand design, image, and messaging.• Spearhead the development and implementation of a comprehensive marketing strategy consisting of a diverse and up-to-date photo and video portfolio, managing photo releases and content inventory. • Liaise with Managing Director and external public relations team to verify cohesive external messaging and consistency in agency brand, as well as writing and editing internal and external communications.• Coordinate, design, and facilitate 4 to 6 customer relations and sales events by working effectively with cross-functional teams and managing multiple outside vendors.

Atlanta, Georgia

• Directed a social media budget of $36,000 and led numerous social media marketing campaigns.• Supported B2B customers in tailoring their marketing messages to the target B2C end user. • Headed overall graphic design and layout of assets, strategic plans, as well as marketing materials.• Established and generated diverse integrated marketing campaigns including producing engaging content for marketing projects in addition to serving as the lead media buying specialist.• Created the company's email marketing program by building a database from scratch to 3,500 users.• Piloted the development and execution of a social media advocacy program through salesforce.• Played a key role in the creation and development of the voice-of-the-customer (VOC) program and oversaw a comprehensive quarterly analysis of program performance.

Orlando, Florida Area

• Contributed direct support to customers in navigating their individual sales and marketing initiatives through targeted training and assistance with long-term strategic planning. • Mediated negotiations for contracts and payments, and prepared sales contracts as well as order forms.• Monitored market conditions, product innovations, and competitor activity in order to make informed adjustments to account sales approach and address latest market developments.• Provided suggestions regarding York dealer programs to customers based on needs and interests, resulting in increased leads and sales dollars and boosting Orlando market sales by 11%

Orlando, Florida Area

• Served as the primary product specialist for all customers in Central Florida, providing direct support to local area branch performance through the sale of parts and supplies. • Aided customers in maintaining operational inventory levels to improve productivity, reduce cost, and enhance customer service, resulting in increased satisfaction and retention.

Orlando, Florida

• Orchestrated the launch of new branch locations in Florida through initial store setup, customer prospecting, establishment of the Store Market Area, and promotion of store grand openings. • Supervised both new and existing accounts by effectively monitoring master data updates, product offerings, pricing, warranty and rebate assistance, as well as commercial bidding.• Surpassed monthly district revenue quotas by presenting product offerings to small- and medium- sized businesses in the Orlando area in addition to following up with prospects and closing sales.• Led projects to improve the customer buying experience, pricing, and local customer promotions.• Leveraged extensive industry and company knowledge to make informed product recommendations, submit equipment and price quotes, and process orders.

Orlando, Florida Area

• Supported customers with their product selection and queries. • Operated cash register to complete customer purchases.• Reviewed, investigated, and resolved customer complaints, as necessary. • Examined merchandise for quantity, quality, and appropriate ticketing.

Tallahassee

• Offered support to tax professionals, the office, and managed district priorities.• Matched clients to tax professional that would best fulfill client needs; managed client expectations.• Ensured client focus, confidentiality, and privacy before, during, and after service.• Selected and communicated products or services to help unique client needs.• Determined front desk service barriers and offered relevant solutions.• Responded to client issues, using appropriate escalation process, as needed.

Hyattsville, Md

• Created strategic plan to market properties of real estate professionals in Washington, DC area.• Directed the preparation of printed material, social media marketing, weekly blogs, editing and liaising with design and media firms.• Crafted internal and external correspondence for employees, customers, and potential customers.• Prepared and executed online and print marketing campaign.• Oversaw and reported monthly, quarterly, and semi-annual financial reports and budget updates.• Designed, analyzed, and prepared market, property, and real estate research for management and client review.• Prepared marketing blogs and spearheaded social media marketing.• Coordinated and delivered plans for special events, programs, conventions, open houses, and walkthroughs.

Hyattsville, Maryland

• Led all administrative, marketing, and event support efforts. • Spearheaded marketing and real estate research analyzed and prepared results for a presentation to management. • Arranged biweekly time, expense, and travel reports; managed invoicing and billing processes. • Managed various marketing tasks; updated social media accounts, blogged, updated company website, created property marketing kits, created a marketing plan for a subsidiary.• Delivered assistance and staff support for special projects managed by the company, as well as organized and executed online and print marketing campaigns.

Hyattsville, Md

• Ran day-to-day office operations, most importantly, provided administrative support to the company owner and client relations specialists. • Actively managed accounts payable, receivable, payroll, and taxes.• Acquired office materials, professional supplies, software, and professional staff training. • Penned leasing information as well as conducted and compiled employment verification, criminal background checks, credit reports, and previous and current landlord statements for leases and rental applications.• Monitored, filed, and dispersed bi-weekly, monthly, quarterly, and annual payouts for contractors, marketing campaigns, landscaping, maintenance, utilities, and employees.• Helped create marketing pitches and campaigns, customer and client correspondence, and other various communication tools.

Bachelor Of Business Adminstration, Marketing

Activities and Societies: American Marketing Association Computer Based Information Systems (COBIS) Society Black Retail Action Group

Master Of Science (M.S.), Integrated Marketing Communication, 3.3