Candace Davies Email & Phone Number

St. Louis, Mo, Us

Purchase, Ny, Us

Establish Mastercard’s first commercialization role to transform the Security Solutions business from an operational cost center to profit center, ensuring profitability by unifying GTM across functions to drive revenue, market growth, and customer value while optimizing end-to-end commercialization.-> Establish strategic business, product roadmap, and GTM planning across functions for 200+ AI-driven products—enabling a consistent 22%+ YOY revenue growth, and catapulting business unit revenues from $100M to $5B+.-> Create transformative business narratives, managing analyst relations and researching trends to position actionable integrated B2B marketing campaigns like the award-winning "Protecting Trust in Every Digital Interaction" and analyst-acclaimed “Connected Intelligence." -> Shape data-driven B2B marketing demand generation campaigns to target ideal customer profiles across channels—optimizing product usage and customer loyalty while managing a $3.2M budget.-> Design product content for 200+ products across communication touchpoints, defining optimal product pricing, positioning, and messaging—empowering sales, reducing redundant communications by 73%, and saving $2M+ in marketing costs. -> Deliver the Mastercard Security brand strategy to reposition the business and position 15+ acquisitions/partners and 200+ security products—boosting brand engagement by 67% while saving $1M+ in branding costs.-> Define Segmented Solutions Selling with interactive AI-driven sales and digital touchpoints that align bundled security solutions to segmented customer needs—driving $44M+ in revenue from untapped opportunities. -> Establish product KPIs and P&Ls—integrating insights across CRM to inform critical decisions while saving $1M+ in operational costs.-> Pioneer "connected commercialization"—accelerating time-to-market by 200% while adhering to standards.-> Empower a high-performing team of 30+ professionals—earning a 100% manager approval rating.

St. Louis, Mo, Us

Led national B2B2C marketing for Healthcare Reform and Government-Regulated Programs with integrated product marketing and sales strategies for health plan and commercial clients and members. -> Managed Government Programs multimedia B2B2C marketing campaigns (advertising, digital, social, direct mail, PR, collateral) and RFP responses across client and member segments—exceeding health plan client acquisition targets by 39% and boosting at-risk health plan client acquisitions by 24% and retention by 44%.-> Defined and executed go-to-market strategies for clinical pharmacy solutions—developing branding, research, and value-based B2B2C marketing collateral that drove $800M+ in sales revenue.-> Launched the Exchange Pulse report as the foremost authority on public exchange member behavior and medication utilization—achieving 380M+ media impressions and 200+ major media features.

Purchase, Ny, Us

Established integrated global branding, go-to-market strategies, product marketing and thought leadership programs, sales enablement, and training for the Mastercard network line of business and network processing products. -> Commercialized 20+ network processing products with go-to-market strategies, product marketing collateral, sales enablement, and training—earning the coveted Business Technologist Award for fundamentally transforming the complex global network asset from an operational cost center to a commercially profitable $3.2B+ line of business.-> Established strategic brand research, asset taxonomy, and nomenclature strategies to reposition Mastercard’s most valuable network asset and 20+ network processing products—significantly shifting industry, market, and customer awareness to establish Mastercard as a technology business comprising over 70% of company revenues. -> Created a data-driven, consultative sales approach analyzing customer needs and reverse-engineering market and customer data to reveal untapped opportunities for network processing optimization solutions—leading to $100M+ in incremental revenue, 69% more processed transactions, and a 23% boost in customer retention.-> Developed the interactive GUIDE database to navigate sales teams through customer needs assessment and solution alignment—delivering sales enablement with customized value propositions, competitive differentiation, and proof points that yielded 37% faster sales cycles and 22% of closings in initial meetings.

Purchase, Ny, Us

Led the development of complex business and technical release requirements definition for core processing authorization, clearing, settlement, and member parameter systems while streamlining analysis and design methodologies and tools. -> Implemented the use case methodology with MPS product owners and cross-functional experts to increase accuracy in aligning business requirements with customer needs and system design by 82% over previously failed requirements analysis methodologies.-> Optimized cross-functional release impact assessments across stakeholders by integrating business, technical, and industry insights to inform and adjust critical business requirements—receiving 20+ awards for excellence in requirements development, release implementations, core system training, and business process improvements such as the Requirements Manager and Business Rules Manager databases that saved $500K+ in requirement/design errors.

St. Louis, Mo, Us

Managed the eBusiness PMO for large-scale web initiatives including corporate work plan, business performance metrics, resource allocation, marketing, sales, contracts, budget, and communication plans. -> Developed strategies for web development, content, product, customer relationship and knowledge management. -> Implemented strategic marketing plans to drive consumer segmentation, branding and product development.-> Managed email and web marketing campaigns, press releases, newsletters, presentations and online communications designed to enhance the customer relationship.-> Managed content, layout and navigation for e-Business departmental Intranet sites.

Dublin, Ireland, Ie

Led strategic communication processes for respiratory and imaging products in Latin America. -> Maintained the customer relationship across various integration points for distributors and clients.-> Analyzed cultural and market nuances for multiple product lines using primary and secondary market research to develop effective strategic product marketing materials for sales representatives.-> Managed content development and production for Latin America Web (Intranet) site.

Biology/Biological Sciences, General

Bachelor Of Science - Bs, Marketing

International Business

Bachelor Of Arts (B.A.), Radio/Television Broadcasting, Copywriting, And Production