Candice Appel Email & Phone Number

Frenchs Forest, New South Wales, Australia

Offline marketing and communications lead for Australia and New Zealand's favourite shopping network.Strategy, planning and execution in the following brand areas• Contra Agreements – identification, planning and negotiation • Business brand development of all assets, media kits, brand proposals etc• ATL media buying and creative briefing• Customer events – ideation, planning and execution of event and associated creative assets • Catalogues and shoppers guide – strategy, planning, collation and creative brief• Competitions – identification, prize sourcing and negotiation• Charity of Choice – identification, negotiation and planning• External events and expos – research, negotiation, planning and execution • New customer promotion – strategic and tactical development, execution• ReportingPR & Influencer strategy • PR events• Product send outs and reviews• Press release development and dissemination• Event campaigns and execution• Influencer planning and agreements (to share with social)

Gauteng, South Africa

I set up a small boutique agency in South Africa with my sister when I was 24 after returning from the UK. Initially we focused on Public Relations and events but as the marketing landscape changed, we enjoyed coming up with unique strategy and campaign ideas that would push the envelope in creative thinking. I still sit in a strategic position with Craving Novity.As I would suspect most entrepreneurs to do, my role transcended every area of the business. As the team grew, I focused on strategy, client acquisition and growing the business to meet the needs of a dynamic industry landscape. Within a couple of years, we expanded the business to offer our clients additional value through a social media service. In 2008 we were approached by a retail marketing and activations business based in the Netherlands to partner and open a Southern Africa office. We then expanded our service offering to include retail marketing, activations and promotions. Soon thereafter, our social media service grew into a digital marketing service to support the overall communications, brand and/or campaign strategy.I wanted Craving Novity to operate as an extension of our client's teams. In doing so, we fulfilled a multitude of roles within the marketing framework - from design, to media bookings and everything in-between. I was responsible for client communication, brand, product and campaign strategy, profile PR, thought leadership, high level media liaison, budgets, reports and most importantly, ensuring we delivered ROI. We procured a mix of digital services to better analyse campaign statistics and campaign data so we could constantly ensure our work was performing and delivering results. I like to approach my work holistically so I can interweave myself into a business' brand tapestry to be able to work from the inside out. I was blessed with a hardworking, long-serving team too who I could call family.

Sydney, New South Wales, Australia

Managed the European PR account for World Wrestling Entertainment, Powerboat P1 Offshore Powerboating, British GT Racing Team, Simon & Schuster, ClearVision Entertainment, Firefly Entertainment

Mastering Online Advertising

Digital Marketing

Education record

Education record

Education record