Candice G. Email & Phone Number

Virginia, United States

Herndon, Virginia, United States

Herndon, Virginia

Mclean, Va

- Identified and evaluated industry trade events and participation to include speaking engagements, tradeshow presence, booth selection and sponsorship packages.- Planned and managed the details for hosted hospitality events including client dinners, road shows, customer appreciation outings, etc.- Directed all elements of an event including all logistics, ordering, site selection, contract negotiation, promotional strategy, premiums conception, attendee lists, staffing schedules, vendor management, onsite management, and evaluation.- Collaborated with sales and marketing leadership, cross-functional stakeholders and event staff and communicated event participation by leading weekly cross-functional meetings.- Optimized the impact of events with creative themes, pre-, at-, and post-show promotional campaigns, signage, booth messaging, stage presence, etc.- Responsible for post-show reconciliation for all events, financial management, event measurement including budget, monitoring revenue/expense performance, post-event tracking and ROI analysis to help measure to company's marketing initiatives and to improve future performance.

Mclean, Va

- Assisted in the management of the Neustar-hosted 2013 Interactive Insights Summit in New Orleans, including attendee management, registration site coordination, website editing and onsite set-up and registration.- Created various marketing activities including smart campaigns, email outreach and landing pages to engage prospects and clients.- Managed premiums for customer gifts, direct mail outreach and trade event promotion.- Assisted with event operations and logistics, managing relationships with various vendors and internal stakeholders.- CRM database management via list acquisition from events, online advertising and landing pages into Marketo and Salesforce.- Managed, uploaded and circulated sales tools including white papers, reports, sales decks, solution sheets and presentations.- Oversaw department budget and interfaced with finance to ensure all actuals and forecasts were on target.

Blacksburg, Va

- Created and managed campaigns, promotions and outreach to increase awareness and participation of various alumni events.- Assisted the Alumni Center and Pamplin's Development Office in all details, dealings, preparations and onsite management for Virginia Tech Alumni events and projects.- Events included corporate tailgates in partnership with companies like PricewaterhouseCoopers and Ernst & Young, Food for Thought Wine event during the 2011 Virginia Tech Drillfield Series, alumni networking events and speaker series.

Bs, Hospitality & Tourism Management, Marketing

Activities and Societies: Hospitality Management Association, VT's Big Event, Relay for Life

Education record

Activities and Societies: Student Government Officer, Cheerleading, National Honors Society, Spanish Honors Society, Yearbook Editor.