Candice Beever Email & Phone Number

Hoboken, Nj, Us

Hoboken, Nj, Us

Lead a team of data analysts who develop and maintain Power BI dashboards to enable accessible, self-serve reports on key metrics, such as submissions, revenue, and campaign performance allowing for rapid decision-making among stakeholdersDevelop datasets in a Snowflake database that clean and standardize data from multiple sources into validated, useable data that feeds performance reporting and a marketing attribution model in a complex data landscape.

Hoboken, Nj, Us

Developed and maintained Power BI dashboards to enable accessible, self-serve reports on key metrics, such as submissions, revenue, and campaign performance allowing for rapid decision-making among stakeholdersCreated SQL queries to compile data tables in Snowflake to pull clean data into the MIDB database, serve BI reports quickly with automatic updates, and conduct complex analyses (such as the Promotional Impact Analysis and Portfolio Analysis)Ran analysis sessions for each portfolio team to review data trends, insights, and opportunity areas for their journal group to use when creating strategic and marketing plansMentored another team member through delegated projects to upskill their SQL knowledge with hands-on experience and constructive feedback

Hoboken, Nj, Us

Managed the marketing vision and strategy for 14 productsRelaunched a product portfolio with a new website, a streamlined ordering experience, and new products that increased orders, average order value, and return customer rateConducted regular in-person interviews with customers to gather insights about user experience and satisfactionOversaw positioning, messaging, and campaign strategies to ensure consistent, customer-focused communications across all channels and contentCompleted market sizing and segmentation for business cases used to determine viability of new productsPartnered with cross-functional colleagues and teams, including product management, demand generation, digital experience, marketing operations, and corporate brand to develop and execute strategies that drive customer growth and retentionConducted deep-dive evaluations of campaign performance to determine high and low performing campaigns, as well as potential improvements, and adjust campaign strategies based on analytical resultsCreated a customer journey map to detail the customer lifecycle before, during, and after engaging with a product to identity gaps in product offerings and potential communications touchpointsManaged development of product positioning, messaging, and branding, as well as testing messaging effectiveness and resonance using an advocacy platform of engaged customersBuilt processes for the product marketing team to effectively and successfully launch new products, following a recently implemented product marketing and management frameworkLed workshops and training sessions to educate on and expand adoption of the product marketing and management framework

Hoboken, Nj, Us

Managed marketing campaigns and strategy for 3 products aimed at research authorsOwned the go-to-market strategy for two product launches and a feature release, from idea through launchImplemented a cross-functional product marketing and management framework to reduce time to market and increase product adoption after launchDefined and trained colleagues on processes to create product positioning statements and buying cycles that identify and align product features with customer needsConducted competitive analyses across the existing product landscapes to find gaps and differentiatorsInitiated and led A/B tests for web optimization and personalization to improve the customer experience, increasing CTRs and engagementCreated and implemented an SEO strategy to improve search engine referrals and ranking of web content that tripled organic search traffic in 6 monthsLead a project team overseeing 10 colleagues across multiple departments and global locations to increase internal engagement with company mission and identity

Hoboken, Nj, Us

Created and managed the marketing strategy surrounding the Wiley Open Access Accounts targeting 1) higher-education institutions to increase account sales, and 2) authors to increase account usageDeveloped a marketing plan template that helps marketers connect marketing strategies with business objectives and plan marketing activities, metrics, and KPIsUtilized customer data to create ads and emails targeted selected segments and personasCollaborated across marketing teams to provide materials and information to effectively integrate promotions across all customer groupsWrote website content to guide researchers through complex publishing processes and improve customer experienceBuilt course modules for a multi-lingual e-learning program targeting Early Career Researchers in developing countries and consistently delivered ahead of scheduleDesigned two internal online trainings to engage colleagues with critical open access developments and general journal publishing informationAssisted with a large-scale pricing study which resulted in a shift from a fixed pricing model for publishing charges to a variable model

Hoboken, Nj, Us

Successfully launched 5 open access journals, including marketing strategy, brand and asset creation, campaign management, and presenting plans and results to society stakeholders in annual meetingsTracked and reported on the outcome of a price change pilot program that resulted in approval to run a larger scale studyCreated and deployed surveys to authors and analyzed results for actionable insights – including one to determine that the primary cause of a low-uptake on article referrals was the slow time-to-publication and lack of journal indexing

Murphysboro, Il, Us

Managed company social media presence and surpassed growth expectations with 54% growth on Facebook and 91% on TwitterAssisted on a team to develop pricing strategies and sales processes for new productsCoordinated involvement in community events; such as parades, festivals, mascot appearances, and awards presentationsPlanned and implemented direct mail campaigns, including 2k piece annual catalog mailingWrote press releases to promote events and company news; such as social media contests, fundraisers, and new launchesCreated and managed a $225k annual budget for the marketing department