A boutique design, conversion rate optimization, and web development company, Invisible Design's mission is to create experiences that are valuable, delightful, and invisible.

Collaborate closely with the creative and marketing teams to deliver digital and printed designs for the TEDxTinHauWomen community and annual event.

• Led UX design for a global leader in cybersecurity • Created responsive web user interfaces viewed by specific audiences or all active users • Conducted in-person and remote user tests throughout product design process• Designed apps for Mac, Windows, iOS, and Android• Set the UX quality standard across main product website through micro and macro UX improvements• Owned conversion rate optimizations on main product website and partner websites• Established and… Show more • Led UX design for a global leader in cybersecurity • Created responsive web user interfaces viewed by specific audiences or all active users • Conducted in-person and remote user tests throughout product design process• Designed apps for Mac, Windows, iOS, and Android• Set the UX quality standard across main product website through micro and macro UX improvements• Owned conversion rate optimizations on main product website and partner websites• Established and formalized the product design process with Product Managers• Managed A/B tests on main product website• Incorporated proactive user testing into marketing team= Skills utilized =UX Design:- Market and user research- Design workshops (condensed GV Design Sprint)- Wireframing- UI, visual, and interaction design- Information architecture- Prototyping- User testingContent Strategy:- Conversion rate optmization (CRO)- Brand and product development- A/B Testing- Copywriting and editing- Project management Show less

• Spearheaded visual and interaction design to empower parents and students to makebetter sense of vast educational data.

• Led design of various interactive product pages and iconography viewed by 100 per cent of active users, improving overall user experience and company brand.

• Solved numerous design challenges to support conversion of a complex data set into a simplified interface that delivered an intuitive and functional user experience.• Supervised branding and marketing projects, including definition of visual identity, development of promotional materials, preparation for marketing campaigns, and contributions to market research and naming the company.

• Directed the design, content, and distribution of the email newsletter that was sent to over 250,000 customers each month and played a significant role in doubling sales over the course of the year.• Advised design team with visual representations of brand identity, communication of concepts through iconography, and market research on customer preferences. • Managed online advertising campaigns from conceptualization through copywriting, budgeting, publisher negotiations… Show more • Directed the design, content, and distribution of the email newsletter that was sent to over 250,000 customers each month and played a significant role in doubling sales over the course of the year.• Advised design team with visual representations of brand identity, communication of concepts through iconography, and market research on customer preferences. • Managed online advertising campaigns from conceptualization through copywriting, budgeting, publisher negotiations, account maintenance, and reports to upper management.• Fostered a sense of community with customers through promotional campaigns and company blog.• Authored and supervised content across web site and language used by customer service department. Show less

• Ensured customers were provided with exceptional service by reviewing and monitoring customer service representatives (CSRs). • Coached CSRs following reviews, providing praise, encouragement, and advice on aspects to improve.• Collaborated with QA team to ensure uniform evaluation standards and identify opportunities for improving customer satisfaction. • Defined standard operating procedures for customer service, inventory management, and quality assurance departments