• Launched a consultancy specializing in UX research, content strategy, and science communication, leveraging expertise in psychology and neuroscience to deliver user-centered solutions. • Defined comprehensive service offerings, including user research planning, journey mapping, usability testing, and strategic content audits. • Designed and built the consultancy’s website, developed marketing materials, and initiated client outreach efforts to establish brand presence. • Applied advanced knowledge of cognitive psychology and neuroscience to inform strategies that align user needs with client business goals.

• Collaborated with Kooth, a leader in digital mental health solutions for teens and young adults. • Translated complex scientific data into actionable insights, enabling strategic decision-making across teams. • Authored well-researched publications influencing stakeholder engagement and app adoption.

• Partnered with The Military Academy at West Point to redesign their institutional website. • Conducted mixed-methods research, including interviews, usability testing, and card sorting, to inform user-centered design. • Directed content strategy improvements aligned with SEO best practices and trained web publishers on accessibility and governance.

• Collaborated cross-functionally to build research operations from the ground up, establishing protocols for participant management, data governance, research templates, repositories, and information architecture to scale insights effectively.• Defined problem spaces and conducted generative and evaluative research to uncover behavioral insights that improved user-centric processes and digital products for SaaS startups and FinTech nonprofits.• Led a team of 8 researchers, delivering actionable insights that aligned user needs with business objectives for B2B SaaS clients.• Facilitated design thinking workshops, developed research roadmaps, and communicated strategic recommendations to drive product development and optimization.• Partnered with stakeholders to ensure research solutions met business goals and KPIs.

• Led 8 research projects and contributed to 5 additional studies on cognitive and behavioral processes related to human perception, cognition, and action.• Published findings in peer-reviewed journals, presented at international conferences, and secured $23k+ in research and travel funding, including an NIH National Eye Institute Early Career Scientist grant.• Recruited and tested 200+ participants using advanced methods such as behavioral measures, psychophysics, transcranial magnetic stimulation, electroencephalogram (EEG), and fMRI.

• Provided tailored academic guidance to 130+ students per semester, increasing departmental retention by 15% year-over-year. • Trained new advisors and developed resources for student success and support. • Twice nominated for the V. Ann Lewis Academic Advisor of the Year Award.

• Taught 500+ undergraduate students in Research Methods, Cognitive Psychology, Psychological Factors in Aging, and Science of Well-Being. • Improved student experiences through iterative UX methods like usability testing, journey maps, and surveys. • Achieved 98% student satisfaction with teaching effectiveness and received multiple teaching recognitions.

• Collaborated on the $3.5M DARPA SocialSim project, leveraging cognitive psychology to analyze how online interactions and search behaviors influence opinions and biases. • Developed evidence-based strategies to improve the prediction and mitigation of adversarial use of global information systems, safeguarding democratic processes and public safety.

• Taught 340+ undergraduate students and supervised 60+ research projects in Research Methods. • Designed user-centric, evidence-based learning experiences, improving online teaching effectiveness and accessibility. • Voted an Alpha Chi Favorite Professor with 94% student satisfaction.

• Taught SPSS data analysis and APA-format report writing to Introduction to Statistics students.• Collected behavioral, psychophysical, and electrophysiological data for human perception and language cognition studies.• Assisted with assignment grading and course instruction for Brain & Behavior, Psychology of Adulthood & Aging, and Professional Seminar.

• Boosted course enrollments to 100% with waitlists through data-driven social media strategies. • Created 60+ high-impact posts and print ads for international trade publications. • Enhanced brand awareness through online marketing campaigns using analytics and brand equity tracking.

Honors in Psychology research project surveyed “Factors Associated with Gender Differences in Self-Reported Attitudes Toward Homosexuals” in collaboration with faculty. Developed project conception, designed research, literature search, wrote proposal and manuscript, recruited participants, IRB protocol, survey preparation, collected and analyzed data, coded and interpreted statistical data in SPSS, reported data findings in verbal and written presentations.

INTRODUCTION TO PSYCHOLOGY:Taught lecture on Personality Psychology to undergraduate class size averaging 80 students, coordinated engaging study sessions utilizing active learning methods, developed and distributed study materials, evaluated exams and homework assignments, published grades to Black Board, informed students of community resources, mentored students.