Christian Aniciete, Mba

Christian Aniciete, Mba Email and Phone Number

President-Elect @ AMA PDX
Portland, OR, US
Christian Aniciete, Mba's Location
Portland, Oregon, United States, United States
Christian Aniciete, Mba's Contact Details
About Christian Aniciete, Mba

I combine marketing and communication strategy, inclusive communication skills, diversity and equity program development and relational leadership to help organizations connect with their internal and external communities to make an impact. I bring communities together to build trust and safety, have honest dialogue and challenge each other to better common goals. Skills highlights: - Over 10 years of experience in marketing and communications, program management and diversity, equity, and inclusion for mission-driven organizations, nonprofits, and global brands to build brand awareness, manage brand reputation, and increase engagement and membership- Award-winning content and integrated marketing and communications strategies, ranging fromcopywriting and original blog articles to current events issue/crisis management- Established track record of building and running Employee Resource Groups, DEI committees, Diversity Action Councils and cultural competency training programs for large and complex organizations- Long history running nonprofit organizations that serve historically underrepresented communities and prioritize racial equity- Regional and national partnerships with organizations like VertueLab, Port of Portland, Portland State University, Partners in Diversity, American Marketing Association, and The Diversity Movement- Proficient in Microsoft Office suite (Word, Excel, Outlook), Google Workspace, email platforms (MyEmma, MailChimp, Constant Contact), website platforms (Wordpress, Squarespace, Drupal), project management tools (Asana, Monday.com, Trello), visual design tools (Canva, Adobe Creative Suite), desktop and mobile social media platforms, dashboards and tools (including but not limited to: Facebook, Twitter, Instagram, LinkedIn, Wordpress, Tumblr, YouTube, Flickr, Vimeo, TikTok, Pinterest, reddit, Snapchat, Hootsuite, Tweetdeck and Sprout Social) and photography and videography (DSLR, smartphone)- Core competencies: DEI Strategic Planning, Tactical Execution, Leadership, Problem-Solving, Time Management, Program Management, Project Management, Internal/External Communications, Cultural Humility, Cultural Competency, Copywriting, Program/Project Evaluation, Public Service, Content Creation, Relationship Building and Collaboration

Christian Aniciete, Mba's Current Company Details
AMA PDX

Ama Pdx

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President-Elect
Portland, OR, US
Website:
ama-pdx.org
Employees:
20
Christian Aniciete, Mba Work Experience Details
  • Ama Pdx
    President-Elect
    Ama Pdx
    Portland, Or, Us
  • Ama Pdx
    Co President
    Ama Pdx Jul 2024 - Present
    Portland, Or, Us
    • Co-lead the award-winning Portland chapter of the American Marketing Association, the essential community for marketers across North America. • As Co-President, support, mentor and empower over 10 Vice-Presidents and Directors that make up the local nonprofit’s AMA Board of Directors responsible for communications, membership, diversity/equity/inclusion, programming, pro bono Agency program, and others • Connect, educate and serve the local marketing community through small and large scale events, networking, mentorship, strategic partnerships, storytelling, campaigns, etc.
  • Washington County
    Public Affairs And Communications
    Washington County May 2024 - Present
    Hillsboro, Or, Us
    Mission-driven organization that serves the most diverse county in Oregon.
  • Portland Community College
    Marketing
    Portland Community College Dec 2023 - Present
    Portland, Or, Us
    Supporting the PCC Small Business Development Center to guide, help, mentor, and support the small business community
  • Api Forward Foundation
    President
    Api Forward Foundation Jun 2022 - Present
    Portland, Oregon, Us
    - Lead and represent API Forward on a local, regional and national level by serving as the primary spokesperson to communicate the organization's mission to inspire, develop, and advocate for Asian American and Pacific Islanders to become civically-engaged and socially-responsible leaders in the PNW region- Manage a team of 7 by providing strategic direction, leadership and hands-on training for all functions of the nonprofit including budget management, publishing regular communications, creating written and video content, practicing cultural humility and inclusion, and fundraising- Organize and manage an annual leadership development program for API students by creating communications collateral to promote program, securing guest speakers and mentors, partnering with community stakeholders to provide projects to students, and facilitating leadership trainings- Partner with community stakeholders to provide leadership opportunities to API youth and support local initiatives that increase inclusive and equitable systems. Initiatives include: (1) Home Forward: improving housing stability and reducing evictions (2) Port of Portland’s Women’s+ Development Network: reduce pay disparities by gender and ethnicity regarding advancement at certain pay level (3) Asian Pacific American Network of Oregon: amplify importance of the 2020 U.S. Census and support accurate count of API communities and communities of color (4) IAP2: develop a micro-grant program to serve members in financial proficiency  -Promote regional and national campaigns such as #StopAsianHate and Oregon Rises Against Hate through targeted communication strategies and in-person engagements*This is a volunteer role
  • Api Forward Foundation
    Board Of Directors
    Api Forward Foundation Oct 2018 - Jul 2022
    Portland, Oregon, Us
    -Served as a member of the Board of Directors of API Forward, which provides education and training for local API students and young professionals to build skills and behaviors needed to break the “bamboo ceiling” and be successful leaders in the community. -Supported the organization's commitment to positive institutional changes and ensuring diverse voices and cultural experiences in decision-making processes. - Helped organize the 4th Annual Asian Pacific Islander Heritage Month Celebration, which raised more than $34,000 and feature keynote speaker Bill Imada, founder of IW Group and former member of the President’s Advisory Commission on Asian Pacific Islander
  • Ama Pdx
    Vice President Of Diversity, Equity And Inclusion
    Ama Pdx Jun 2020 - Aug 2023
    Portland, Or, Us
    AMA PDX's first ever VP of Diversity, Equity and Inclusion - Develop and lead the organization’s Diversity, Equity and Inclusion strategy focused on centering racial equity, recruitment/retention of diverse teams, cultural competency and operationalizing DEI- Write blogs and articles, present at community events and connecting with the Portland AMA community- Present to  and consult the Board of Directors monthly on duties and ways to incorporate more DEI efforts in our programming and processes- Communications lead for the annual calendar of culturally-specific holidays and commemorations which includes researching topics, writing short and long-form copy to be used in a variety of communications. channels and managing content schedule- Counsel and develop talking points for President for specific relevant current events and issues as well as create tool kits such as inclusive event planning and inclusive communications- Creator and facilitator of “Cup of Culture,” a monthly microvideo discussion on various DEI topics that educate board members on topics such as inclusive communications, microaggressions, and culturally- specific holidays- Manage a team of two who focus on DEI Education and  DEI Outreach and Engagement- Co-author of the national DEI Pledge in 2020 that was adopted by 20+ AMA chapters nationally to prioritize racial equity, anti-bias and anti-racism within the marketing community*This is a volunteer role
  • Ama Pdx
    Vice President Of Communications
    Ama Pdx Jun 2019 - Jun 2020
    Portland, Or, Us
    - Oversaw and executed all internal and external communications including managing monthly newsletter, all social media channels, website, public relations, event promotion, membership recruitment materials and delegation of tasks to other team members while ensuring consistency in brand voice and messaging- Managed the communications team comprised of work in visual design, social media, public relations and email campaigns- Ensured that all AMA PDX events, and other activities, are well promoted, in a consistent brand voice, to ensure the best possible chance of meeting overall attendance, satisfaction, and other key goals
  • Port Of Portland
    Social Media Manager
    Port Of Portland Mar 2018 - May 2023
    Portland, Or, Us
    - Developed, managed and executed organic/paid digital marketing strategy from scratch for all of Port of Portland and Portland International Airport channels resulting in recognition as “Best in Airport Social Media Partnerships” from the Airports Council International-North America, “Best in Show” for #GoodbyeA Campaign, and “Integrated Marketing Award” for #GoodbyeA Campaign- Collaborated with team to create people-driven, inclusive and equity-focused communication initiatives, messages and creative approaches to programs and activities across digital content platforms and social media channels- Developed communication strategies aimed at increasing engagement, fostering community, and building and maintaining positive audience perception of the brand- Provided ongoing training to colleague to ensure consistency of brand tone and voice in PDX Airport social media channel communications with travelers- Partnered with Port business leaders to design digital marketing strategies to meet business priorities, such as B2B marketing or recruiting objectives- Developed and maintained annual editorial content calendar for digital communication channels- Tracked, analyzed and reported on key performance indicators (KPIs) consistently to gauge effective ROI of digital marketing and communications efforts then adjust and refresh tactics based on analyses to maximize results- Developed and maintained promotions and initiatives such as contests, events and surveys- Listened and responded to community members: participate in public conversations, answer direct questions, correct misinformation, address problems quickly as they arise and report feedback themes, escalate breaking stories and urgent issues to appropriate staff- Monitored ongoing social and cultural conversations to identify and implement "real-time" opportunities to amplify the Port's voice- Identified threats and potential reputation management issues in user-generated content surrounding the Port
  • Portland State University
    Social Media Manager
    Portland State University Sep 2010 - Mar 2018
    Portland, Or, Us
    - Developed and managed communications strategy including written and visual content, campaigns, promotions and analytics for institutional Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Flickr, Vimeo, Google+, Pinterest, Tumblr, Wordpress and Foursquare channels to bolster institutional brand and online engagement, increase affinity, and elevate positive public perception- Provided leadership, guidance, and support to over 200+ divisions, departments, centers, and student groups on the best communications strategies and content development for their social media- Created social media communications policies, standards and training materials for university administration, departments, student organizations and employees- Developed and monitored benchmarks monthly/quarterly to measure return on investment using analytics, KPIs and dashboards- Managed $200,000 annual marketing budget, in collaboration with Director of Marketing, to ensure efficient use of finances while maintaining brand cohesion and develop robust integrated marketing campaigns targeted at increasing brand awareness and recruitment of new students- Supervised social media team to manage online communities, run ongoing promotions and campaigns, partner with online influencers, create blog content and SEO- Founded and coordinated quarterly programs such as #PSUTweetup and #PSUFinalsFreebies to reward and encourage loyal and positive engagement - Collaborated closely with Campus Public Safety Office, Emergency Management Office, Portland Police and other key stakeholders to address and manage crises, emergencies, etc.- Created and published Virtual Viking, PSU’s student weekly newsletter that generated a average open rate of 40% - Chaired President’s Diversity Action Council, a cross-functional body of staff, faculty and students that reviewed PSU programs, policies, and decision making to develop recommendations that aided the university to advance equity and social justice
  • Apple Retail
    Sales Specialist
    Apple Retail May 2010 - Jun 2011
    Cupertino, California, Us
    - Provided exemplary customer service in a fast-paced, dynamic, multimillion dollar retail environment to generate repeated visits and leads, build customer loyalty and expand market share- Served as point person for communication among all levels including employees, customers, technicians, managers, trainers and the business team- Led the Concierge Coalition, a team of Specialists instrumental in store communications, directing customer traffic, and overseeing point of sale transactions, and phone operations
  • Typhoon! Inc.
    Social Media Marketing Assistant
    Typhoon! Inc. Mar 2010 - Jul 2010
    Tigard, Or, Us
    - Oversaw and managed Twitter and Facebook social media channels for five Typhoon restaurant locations as well as Typhoon’s Catering by Bo and Bo Asian Bistro- Generated weekly, engaging posts and promotions on Typhoon’s social media channels - Partnered with the NW 23rd restaurant to generate business from over 50 merchants in the area through Typhoon’s loyalty program, the Golden Elephant Program
  • Portland State University American Marketing Association
    Vice President Of Finance
    Portland State University American Marketing Association Jun 2009 - Jun 2010
    Portland, Or, Us
    - Oversaw all finances and transactions including the student organization's state allocated $7,000 budget, filling out expenditures and preparing the organization's annual budget- Generated a 32% membership increase- Awarded by AMA Nationals for Outstanding Chapter Planning and Exemplary Chapter Communications- Collaborated with various student and professional organizations- Hosted over 17 successful events during the 2009-2010 school year- Planned the organization's first annual End of the Year Awards Banquet which recognized the outstanding contributions of PSU:AMA officers, members, and partners
  • Portland State University American Marketing Association
    Events Coordinator
    Portland State University American Marketing Association Jul 2008 - Jun 2010
    Portland, Or, Us
    - Organized events and programs on behalf of the Student Activities & Leadership Programs for students at PSU that encourage and foster leadership development and contribute to the cultural vibrancy of the university- Organized six of the University's biggest and most celebrated traditions including Party in the Park in the fall term, which is attended by over 4,000 students- Chaired, led, and oversaw event committees including fundraising, marketing, and logistics- Created event marketing and advertising campaigns and materials - Collaborated with student leaders, campus administrators, and community members on various projects
  • Portland State University American Marketing Association
    Student Leader
    Portland State University American Marketing Association Jun 2005 - Jun 2010
    Portland, Or, Us
    Served as a student leader holding elected leadership positions, overseeing various student groups and committees and organizing small and large scale events. Extensive experience in management, marketing, effective planning, organizing, and budget development through the following leadership positions and experiences:• Publicity Coordinator, Treasurer, President, Vice-President, and current Political Chair of Kaibigan: Filipino American Student Association (2005-2010)• Elected Student Senator of the ASPSU Student Government (2006-2008)• PSU Student Body Presidential Candidate (2008)• Member of the Northwest Filipino American Student Alliance (2005-2010)• Member of the Multicultural Center Advisory Board (2007-2008)• Vice President of Finance of the American Marketing Association (2008-2010)• Member of the PSU Student Leadership Round Table (2008-2009)• Member of the PSU College Colors Fridays Committee (2008-2010)
  • Portland State University American Marketing Association
    Communications Director
    Portland State University American Marketing Association Jun 2009 - Feb 2010
    Portland, Or, Us
    - Spearheaded all communications between the student body and ASPSU student government through weekly press releases, newsletters, website updates, social media and press conferences- Collaborated closely with the PSU student body president for all formal communications between ASPSU and campus administrators as well as with local media such as The Oregonian- Managed public relations, advertising, marketing, social media, event planning, graphic design, and web management
  • Psu Programming Board
    Co-Founder And Chair
    Psu Programming Board Jun 2009 - Jun 2010
    - Co-chaired Programming Board at PSU whose purpose is to act as a vehicle for positive student engagement by providing a mechanism for identifying, organizing, and sustaining quality all-campus events and traditions- Served as the primary spokesperson of the newly created organization - Created the organization's mission statements and bylaw guidelines with campus administrators and key stakeholders - Recruited and assembled the organization's executive team and first year operations- Oversaw the programming for three Midnight Breakfast events which draw over 500 students per term; Go Green school spirit campaign; Viking Mixer event; and the first annual Students vs. Staff Basketball Game
  • Starbucks Coffee Company
    Barista
    Starbucks Coffee Company Oct 2008 - Jun 2009
    Seattle, Wa, Us
    - Provided exemplary and prompt customer service, quality beverages and products, and maintained a clean and comfortable store environment for one of the world's most respected and admired brands- Established reputation for excellent customer service in one of the area's highest volume, most profitable stores
  • Us Bank
    Teller
    Us Bank Feb 2007 - Apr 2008
    Minneapolis, Mn, Us
    - Upheld the bank's mission while providing excellent customer service to diverse customers with unique financial needs in a challenging and fast-paced environment- Communicated with customers about numerous bank products and services that suited their financial needs- Proactively solicited new business through strong sales that resulted in increased capital and growth for the branch and the organization overall
  • Kroger
    Sales Associate
    Kroger Aug 2006 - Feb 2007
    Cincinnati, Ohio, Us
    - Provided exceptional customer service in a fast-paced retail environment, averaging over 500 items scanned an hour- Demonstrated meticulous and precise cash handling and organizational skills. The position entailed working with a diverse range of people, putting grocery items back into shelves, working over the holidays and high traffic seasons, and opening and closing the store
  • Kmart Corporation
    Sales Associate
    Kmart Corporation Jul 2005 - Aug 2006
    Chicago, Illinois, Us
    - Provided publicly recognized excellent customer service and exhibited accurate and precise cash transactions. - Persuaded customers to purchase Sears credit card and other store promotions to meet the store’s quarterly sales goals
  • Cke Restaurants, Inc.
    Carl'S Jr. Crew Member
    Cke Restaurants, Inc. Jul 2005 - Aug 2006
    Franklin, Tennessee, Us
    - Provided publicly recognized excellent customer service and exhibited accurate and precise cash transactions- Helped establish a top-notch and friendly fast food atmosphere
  • Maxim Integrated Products
    Intern
    Maxim Integrated Products Jun 2004 - Aug 2004
    San Jose, Ca, Us
    • Assisted with meticulously testing computer chips, laboratory work, collaborating with engineers, and organizing and documenting files

Christian Aniciete, Mba Skills

Social Media Social Media Marketing Facebook Event Planning Marketing Communications Public Speaking Public Relations Leadership Marketing Advertising Social Networking Time Management Project Management Event Management Fundraising Customer Service Social Media Strategy Content Strategy Press Releases Community Outreach Newsletters Website Development New Media Seo Training Nonprofits Email Marketing Management Brand Development Web Marketing Crisis Communications Marketing Strategy Supervisory Experience Leadership Development Sales Strategic Planning Photography Market Research Blogging Entrepreneurship Copywriting Branding Workshop Presentation Google Analytics Workshops Retail Non Profits Budgets Integrated Marketing Strategic Communications

Christian Aniciete, Mba Education Details

  • Portland State University
    Portland State University
    General
  • Portland State University - School Of Business
    Portland State University - School Of Business
    Advertising
  • Portland State University
    Portland State University
    Certification In Strategic Communications And Public Relations
  • Portland State University
    Portland State University
    Certification In Digital Marketing Strategies

Frequently Asked Questions about Christian Aniciete, Mba

What company does Christian Aniciete, Mba work for?

Christian Aniciete, Mba works for Ama Pdx

What is Christian Aniciete, Mba's role at the current company?

Christian Aniciete, Mba's current role is President-Elect.

What is Christian Aniciete, Mba's email address?

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What is Christian Aniciete, Mba's direct phone number?

Christian Aniciete, Mba's direct phone number is +197156*****

What schools did Christian Aniciete, Mba attend?

Christian Aniciete, Mba attended Portland State University, Portland State University - School Of Business, Portland State University, Portland State University.

What are some of Christian Aniciete, Mba's interests?

Christian Aniciete, Mba has interest in Leadership, Debate, Traveling, Technology, Marketing And Advertising, Reading, Photography, Hiking, Music, Running.

What skills is Christian Aniciete, Mba known for?

Christian Aniciete, Mba has skills like Social Media, Social Media Marketing, Facebook, Event Planning, Marketing Communications, Public Speaking, Public Relations, Leadership, Marketing, Advertising, Social Networking, Time Management.

Who are Christian Aniciete, Mba's colleagues?

Christian Aniciete, Mba's colleagues are Catherine Van, Leslie Kruempel, Ronald Guinton.

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