Christian Aniciete, Mba Email & Phone Number

Portland, Or, Us

Portland, Or, Us

• Co-lead the award-winning Portland chapter of the American Marketing Association, the essential community for marketers across North America. • As Co-President, support, mentor and empower over 10 Vice-Presidents and Directors that make up the local nonprofit’s AMA Board of Directors responsible for communications, membership, diversity/equity/inclusion, programming, pro bono Agency program, and others • Connect, educate and serve the local marketing community through small and large scale events, networking, mentorship, strategic partnerships, storytelling, campaigns, etc.

Hillsboro, Or, Us

Mission-driven organization that serves the most diverse county in Oregon.

Portland, Or, Us

Supporting the PCC Small Business Development Center to guide, help, mentor, and support the small business community

Portland, Oregon, Us

- Lead and represent API Forward on a local, regional and national level by serving as the primary spokesperson to communicate the organization's mission to inspire, develop, and advocate for Asian American and Pacific Islanders to become civically-engaged and socially-responsible leaders in the PNW region- Manage a team of 7 by providing strategic direction, leadership and hands-on training for all functions of the nonprofit including budget management, publishing regular communications, creating written and video content, practicing cultural humility and inclusion, and fundraising- Organize and manage an annual leadership development program for API students by creating communications collateral to promote program, securing guest speakers and mentors, partnering with community stakeholders to provide projects to students, and facilitating leadership trainings- Partner with community stakeholders to provide leadership opportunities to API youth and support local initiatives that increase inclusive and equitable systems. Initiatives include: (1) Home Forward: improving housing stability and reducing evictions (2) Port of Portland’s Women’s+ Development Network: reduce pay disparities by gender and ethnicity regarding advancement at certain pay level (3) Asian Pacific American Network of Oregon: amplify importance of the 2020 U.S. Census and support accurate count of API communities and communities of color (4) IAP2: develop a micro-grant program to serve members in financial proficiency -Promote regional and national campaigns such as #StopAsianHate and Oregon Rises Against Hate through targeted communication strategies and in-person engagements*This is a volunteer role

Portland, Oregon, Us

-Served as a member of the Board of Directors of API Forward, which provides education and training for local API students and young professionals to build skills and behaviors needed to break the “bamboo ceiling” and be successful leaders in the community. -Supported the organization's commitment to positive institutional changes and ensuring diverse voices and cultural experiences in decision-making processes. - Helped organize the 4th Annual Asian Pacific Islander Heritage Month Celebration, which raised more than $34,000 and feature keynote speaker Bill Imada, founder of IW Group and former member of the President’s Advisory Commission on Asian Pacific Islander

Portland, Or, Us

AMA PDX's first ever VP of Diversity, Equity and Inclusion - Develop and lead the organization’s Diversity, Equity and Inclusion strategy focused on centering racial equity, recruitment/retention of diverse teams, cultural competency and operationalizing DEI- Write blogs and articles, present at community events and connecting with the Portland AMA community- Present to and consult the Board of Directors monthly on duties and ways to incorporate more DEI efforts in our programming and processes- Communications lead for the annual calendar of culturally-specific holidays and commemorations which includes researching topics, writing short and long-form copy to be used in a variety of communications. channels and managing content schedule- Counsel and develop talking points for President for specific relevant current events and issues as well as create tool kits such as inclusive event planning and inclusive communications- Creator and facilitator of “Cup of Culture,” a monthly microvideo discussion on various DEI topics that educate board members on topics such as inclusive communications, microaggressions, and culturally- specific holidays- Manage a team of two who focus on DEI Education and DEI Outreach and Engagement- Co-author of the national DEI Pledge in 2020 that was adopted by 20+ AMA chapters nationally to prioritize racial equity, anti-bias and anti-racism within the marketing community*This is a volunteer role

Portland, Or, Us

- Oversaw and executed all internal and external communications including managing monthly newsletter, all social media channels, website, public relations, event promotion, membership recruitment materials and delegation of tasks to other team members while ensuring consistency in brand voice and messaging- Managed the communications team comprised of work in visual design, social media, public relations and email campaigns- Ensured that all AMA PDX events, and other activities, are well promoted, in a consistent brand voice, to ensure the best possible chance of meeting overall attendance, satisfaction, and other key goals

Portland, Or, Us

- Developed, managed and executed organic/paid digital marketing strategy from scratch for all of Port of Portland and Portland International Airport channels resulting in recognition as “Best in Airport Social Media Partnerships” from the Airports Council International-North America, “Best in Show” for #GoodbyeA Campaign, and “Integrated Marketing Award” for #GoodbyeA Campaign- Collaborated with team to create people-driven, inclusive and equity-focused communication initiatives, messages and creative approaches to programs and activities across digital content platforms and social media channels- Developed communication strategies aimed at increasing engagement, fostering community, and building and maintaining positive audience perception of the brand- Provided ongoing training to colleague to ensure consistency of brand tone and voice in PDX Airport social media channel communications with travelers- Partnered with Port business leaders to design digital marketing strategies to meet business priorities, such as B2B marketing or recruiting objectives- Developed and maintained annual editorial content calendar for digital communication channels- Tracked, analyzed and reported on key performance indicators (KPIs) consistently to gauge effective ROI of digital marketing and communications efforts then adjust and refresh tactics based on analyses to maximize results- Developed and maintained promotions and initiatives such as contests, events and surveys- Listened and responded to community members: participate in public conversations, answer direct questions, correct misinformation, address problems quickly as they arise and report feedback themes, escalate breaking stories and urgent issues to appropriate staff- Monitored ongoing social and cultural conversations to identify and implement "real-time" opportunities to amplify the Port's voice- Identified threats and potential reputation management issues in user-generated content surrounding the Port

Portland, Or, Us

- Developed and managed communications strategy including written and visual content, campaigns, promotions and analytics for institutional Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Flickr, Vimeo, Google+, Pinterest, Tumblr, Wordpress and Foursquare channels to bolster institutional brand and online engagement, increase affinity, and elevate positive public perception- Provided leadership, guidance, and support to over 200+ divisions, departments, centers, and student groups on the best communications strategies and content development for their social media- Created social media communications policies, standards and training materials for university administration, departments, student organizations and employees- Developed and monitored benchmarks monthly/quarterly to measure return on investment using analytics, KPIs and dashboards- Managed $200,000 annual marketing budget, in collaboration with Director of Marketing, to ensure efficient use of finances while maintaining brand cohesion and develop robust integrated marketing campaigns targeted at increasing brand awareness and recruitment of new students- Supervised social media team to manage online communities, run ongoing promotions and campaigns, partner with online influencers, create blog content and SEO- Founded and coordinated quarterly programs such as #PSUTweetup and #PSUFinalsFreebies to reward and encourage loyal and positive engagement - Collaborated closely with Campus Public Safety Office, Emergency Management Office, Portland Police and other key stakeholders to address and manage crises, emergencies, etc.- Created and published Virtual Viking, PSU’s student weekly newsletter that generated a average open rate of 40% - Chaired President’s Diversity Action Council, a cross-functional body of staff, faculty and students that reviewed PSU programs, policies, and decision making to develop recommendations that aided the university to advance equity and social justice

Cupertino, California, Us

- Provided exemplary customer service in a fast-paced, dynamic, multimillion dollar retail environment to generate repeated visits and leads, build customer loyalty and expand market share- Served as point person for communication among all levels including employees, customers, technicians, managers, trainers and the business team- Led the Concierge Coalition, a team of Specialists instrumental in store communications, directing customer traffic, and overseeing point of sale transactions, and phone operations

Tigard, Or, Us

- Oversaw and managed Twitter and Facebook social media channels for five Typhoon restaurant locations as well as Typhoon’s Catering by Bo and Bo Asian Bistro- Generated weekly, engaging posts and promotions on Typhoon’s social media channels - Partnered with the NW 23rd restaurant to generate business from over 50 merchants in the area through Typhoon’s loyalty program, the Golden Elephant Program

Portland, Or, Us

- Oversaw all finances and transactions including the student organization's state allocated $7,000 budget, filling out expenditures and preparing the organization's annual budget- Generated a 32% membership increase- Awarded by AMA Nationals for Outstanding Chapter Planning and Exemplary Chapter Communications- Collaborated with various student and professional organizations- Hosted over 17 successful events during the 2009-2010 school year- Planned the organization's first annual End of the Year Awards Banquet which recognized the outstanding contributions of PSU:AMA officers, members, and partners

Portland, Or, Us

- Organized events and programs on behalf of the Student Activities & Leadership Programs for students at PSU that encourage and foster leadership development and contribute to the cultural vibrancy of the university- Organized six of the University's biggest and most celebrated traditions including Party in the Park in the fall term, which is attended by over 4,000 students- Chaired, led, and oversaw event committees including fundraising, marketing, and logistics- Created event marketing and advertising campaigns and materials - Collaborated with student leaders, campus administrators, and community members on various projects

Portland, Or, Us

Served as a student leader holding elected leadership positions, overseeing various student groups and committees and organizing small and large scale events. Extensive experience in management, marketing, effective planning, organizing, and budget development through the following leadership positions and experiences:• Publicity Coordinator, Treasurer, President, Vice-President, and current Political Chair of Kaibigan: Filipino American Student Association (2005-2010)• Elected Student Senator of the ASPSU Student Government (2006-2008)• PSU Student Body Presidential Candidate (2008)• Member of the Northwest Filipino American Student Alliance (2005-2010)• Member of the Multicultural Center Advisory Board (2007-2008)• Vice President of Finance of the American Marketing Association (2008-2010)• Member of the PSU Student Leadership Round Table (2008-2009)• Member of the PSU College Colors Fridays Committee (2008-2010)

Portland, Or, Us

- Spearheaded all communications between the student body and ASPSU student government through weekly press releases, newsletters, website updates, social media and press conferences- Collaborated closely with the PSU student body president for all formal communications between ASPSU and campus administrators as well as with local media such as The Oregonian- Managed public relations, advertising, marketing, social media, event planning, graphic design, and web management

- Co-chaired Programming Board at PSU whose purpose is to act as a vehicle for positive student engagement by providing a mechanism for identifying, organizing, and sustaining quality all-campus events and traditions- Served as the primary spokesperson of the newly created organization - Created the organization's mission statements and bylaw guidelines with campus administrators and key stakeholders - Recruited and assembled the organization's executive team and first year operations- Oversaw the programming for three Midnight Breakfast events which draw over 500 students per term; Go Green school spirit campaign; Viking Mixer event; and the first annual Students vs. Staff Basketball Game

Seattle, Wa, Us

- Provided exemplary and prompt customer service, quality beverages and products, and maintained a clean and comfortable store environment for one of the world's most respected and admired brands- Established reputation for excellent customer service in one of the area's highest volume, most profitable stores

Minneapolis, Mn, Us

- Upheld the bank's mission while providing excellent customer service to diverse customers with unique financial needs in a challenging and fast-paced environment- Communicated with customers about numerous bank products and services that suited their financial needs- Proactively solicited new business through strong sales that resulted in increased capital and growth for the branch and the organization overall

Cincinnati, Ohio, Us

- Provided exceptional customer service in a fast-paced retail environment, averaging over 500 items scanned an hour- Demonstrated meticulous and precise cash handling and organizational skills. The position entailed working with a diverse range of people, putting grocery items back into shelves, working over the holidays and high traffic seasons, and opening and closing the store

Chicago, Illinois, Us

- Provided publicly recognized excellent customer service and exhibited accurate and precise cash transactions. - Persuaded customers to purchase Sears credit card and other store promotions to meet the store’s quarterly sales goals

Franklin, Tennessee, Us

- Provided publicly recognized excellent customer service and exhibited accurate and precise cash transactions- Helped establish a top-notch and friendly fast food atmosphere

San Jose, Ca, Us

• Assisted with meticulously testing computer chips, laboratory work, collaborating with engineers, and organizing and documenting files

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Marketing, Advertising

Certification In Strategic Communications And Public Relations

Certification In Digital Marketing Strategies