Vietnam & Thailand (OTT) - AVODOTT | Branded Content | Influencer Marketing - Drive revenue through Programmatic and Direct on OTT through trading Deals with Advertising Media agencies- Manage partner relations with DSP / SSP and technology implementation roll-out with 3rd parties - Generate Revenue from branded content, Content Sponsorships, KOL/ Influencer marketing

Cốc Cốc is the 2nd most popular browser and search engine in Vietnam.• Managing relationship with all International and Local Advertising agencies• Improve sales process by developing and implementing new packages, case study,template proposals and media plans.• Mentor team and develop their skillset in accordance with their individualgoals and objectives and career path.• Play a key role in the recruitment • Coordinate with cross-functional team to develop a new product in the market• Organize trainings and workshops for clients oncompany products and functions

Drive digital practices, relation goals for Samsung mobile and consumer electronics to ensure meeting online business growth & ensure performance KPI are metSuccessfully launched Key flagship models of S9, Note 9, S10, 8K Samsung TV in Vietnam marketEstablished excellence in performance marketing by developing structural competence, setting up digital SOPs (strategic plan, measurement matrix setting) and oversee media efficiencies to drive online sales objectives for direct store (.com) and retail.com. Drawing meaningful insights from data to optimize the business objectivesHelped scale up the team by adding key resources with specific domain expertise including media trading, data analytics, SEM/ SEO and performance marketing. Lead CRM, DMP, Programmatic Buying, E- Commerce data for Planning, focus on building data segments to drive greater media efficiencies Managed key publisher , e-commerce relations/ partnerships to execute key joint -partnership initiatives and objectives, user behavior between online and offline data attributions. Actively collaborate and connect with local and regional teams for unified approach in different markets on APAC level. Awards and Recognition: Facebook global spotlight recognition for Samsung QLED TV

Leading digital practices and relation goals for all the clients of Maxus / MEC Malaysia across established brands i.e. L’Oréal (FMCG), Kimberley Clark (FMCG), Paramount (University/ Property), Heineken Berhad (Breweries) and many othersOversee revenue, developing organizational capability, competencies in digital. Manage various teams to ensure digital SOPs for various clients and internal stakeholders to ensure best in class strategic plan deliveries and performance Harmonize with regional teams for seamless integration between different markets on APAC levelParticipate in business pitches; organize and lead digital training for clients and agency to take on a digital first approach to marketing solutions

Managing digital initiatives for Proctor & Gamble (P&G) India portfolio Gillette, Old Spice, Oral B, Vicks and Duracell and Future RetailWorked on Pitch for Future Retail, managed the business and grew the business billing from 0.4 M to 1 M (USD) in period of 1 yearMange team, set up processes, measurement templates, guidelines, Introduce and experiment with new technologies to bring in efficiency and have better accountability and reporting for ongoing campaignsExpand the digital landscape to meet client objectives and formulate a niche for the sub brands.Won Client Delight Award from Mediacom – Jaipur, India Conference 2015

Developing effective and innovative media strategy for clients and brands using paid, owned and earned media with specialized focus on integrated media campaigns Looking after client servicing from the briefing stage till the creative solutions, execution to post evaluations stageDriving billing and revenue targets along with other teams Working on new business pitches and also focusing on existing business development along with respective teams

Working with the sales team and selling sponsorship proposals with Advertising Agencies, Media Houses Companies for various promotions and executionsPenetrated the newer markets based on market conditions and internal options including Response Integrated SolutionsHighlights:Proficiently handled the following Projects:Lavasa Car RallyTimes Extraa E-Waste to the Best Times Big Reward Times Speed I Quiz

Create Integrated Media Marketing plans for clients