Xin.. Chen Email & Phone Number

Shenyang

As the Senior Manager for the Digital Marketing Department, I’m the principal strategist and visionary for utilizing social media platform to achieve repeat and sustainable marketing expansion. By leveraging the exploded social media usage, such as Weibo, to accumulate the early adapter, I drive the growth of the company with expanded market share. I direct concurrent technology projects, including the integration of MailChimp to customize the email marketing that increase both customer loyalty… Show more As the Senior Manager for the Digital Marketing Department, I’m the principal strategist and visionary for utilizing social media platform to achieve repeat and sustainable marketing expansion. By leveraging the exploded social media usage, such as Weibo, to accumulate the early adapter, I drive the growth of the company with expanded market share. I direct concurrent technology projects, including the integration of MailChimp to customize the email marketing that increase both customer loyalty and consumer experience; oversee the off-shore business of Facebook, twitter, and YouTube; and deploy the optimized monitoring system for Public Relations Department to accelerate the reacting mechanism in facing the crisis. I proactively seek opportunities to expand customer base through creating video marketing content that based on the popular news in the gaming industry and characteristics of the gaming gift cards.The following are highlights of the value I’ve brought to the company:★ Maintained 10% checkout conversion rate and 35% repeat purchase rate among VIP customers.★ Expanded the market to 174 countries and regions since 2014 using Google Analytics. ★ Received Excellent Award in the 2016 “China and Korean Talent 20” Entrepreneurship Contest. ★ Signed two separate framework agreements for the strategic alliance with two Korean IT companies. Show less

Shenyang

Through optimizing the structure of the e-commerce system, I ensured the operation of the website; I collaborated closely across different functions, such as Web Development Department, UI Department, and others. Through the analysis of user behaviour with Heatmaps, I fixed the bugs on the website and improved customer experience.The following are highlights of the value I’ve brought to the company:★ Customer experience: Delivered elite customer experience through responsive… Show more Through optimizing the structure of the e-commerce system, I ensured the operation of the website; I collaborated closely across different functions, such as Web Development Department, UI Department, and others. Through the analysis of user behaviour with Heatmaps, I fixed the bugs on the website and improved customer experience.The following are highlights of the value I’ve brought to the company:★ Customer experience: Delivered elite customer experience through responsive interfacing, problem assessment, prompt determination of corrective actions and comprehensive follow-up.★ Project Management: Integral participant in cross-functional troubleshooting of complex e-commerce systems, software, applications, and programs; delivered recommendations for solutions and improvement. Show less

Beijing

I oversaw the full lifecycle of wireless value-added business from conceptualization to execution, including confirmation of the plan, budget, time, workflow, tasks breakdown, collaboration with partners, distributors, internal supporting departments (customer services and branches), and establishment of the project team. I steered the negotiation and collaboration during the project execution.The following are highlights of the value I’ve brought to the company:● Launched the… Show more I oversaw the full lifecycle of wireless value-added business from conceptualization to execution, including confirmation of the plan, budget, time, workflow, tasks breakdown, collaboration with partners, distributors, internal supporting departments (customer services and branches), and establishment of the project team. I steered the negotiation and collaboration during the project execution.The following are highlights of the value I’ve brought to the company:● Launched the first new media platform for legal consulting one month before schedule through effective negotiation with China Mobile Yunnan Branch, Xintai Voice Platform, and the legal team.● Improved the audience measurement by 10% with the establishment of AT, DT and DC Operational Indictors. Show less

Beijing

I developed the value-added service, coordinated the collaboration between Business Development, R&D, Product Operation, Customer Services and other departments, built the training module to develop talents for core businesses, lead in the projects in IVR, WAP and SMS.The following are highlights of the value I’ve brought to the company:● Generated NIAT of 180 million in three-year, expanded the IVR business from 5% to 45% of the total wireless business.● Furthered the… Show more I developed the value-added service, coordinated the collaboration between Business Development, R&D, Product Operation, Customer Services and other departments, built the training module to develop talents for core businesses, lead in the projects in IVR, WAP and SMS.The following are highlights of the value I’ve brought to the company:● Generated NIAT of 180 million in three-year, expanded the IVR business from 5% to 45% of the total wireless business.● Furthered the coverage of IVR business in the five major regions and changed the zero-profit situation of the branch in local.● Improved 20% to 40% of the work efficiency through deployment of the network docs navigation assistant for each employee.Addition experience as IVR Service Manager at Guangzhou Guangtong Telecom Development, and as IVR Development Software Engineer at Shenyang New Radio and Television Medium Information Show less

Mba Candidate

studing

Computer Science And Technology, Bachelor