-Lead and manage performance marketing campaigns for Zen Diamond, Blue Diamond, D Diamond, and Zen Diamond Germany in collaboration with the agency, focusing on driving sales, conversions, and brand awareness.-Develop and execute tailored strategies for each brand, ensuring alignment with specific business objectives, target audiences, and market trends.-Oversee the execution of high-budget campaigns across various digital platforms (Google Ads, Meta Ads, etc.), ensuring maximum ROAS and campaign efficiency.

-Managed and optimized high-budget digital advertising campaigns across Google Ads, Meta Ads, and App Campaigns, exclusively focused on driving sales and ROI for a leading e-commerce platform in Turkey and international markets.-Worked closely with Category, CRM, and Creative teams to align marketing efforts, ensuring cohesive campaigns that supported overall business objectives.-Conducted performance analyses to inform budget allocation and strategy, spearheaded A/B testing initiatives to boost conversion rates and ad performance for both local and international campaigns, and delivered detailed insights and recommendations to executive leadership to guide strategic decisions.

-Managing marketing campaigns of clients (Victoria’s Secret, Zen Diamond, Altınyıldız Classics, Blue Diamond, Anatolian Puzzle US etc.) and running initiatives end-to-end on all performance channels including coordination of campaign planning, creative development, launch, optimization and reporting against targets by working with key paid media platforms such as Facebook, Google and other digital partners on ways to best leverage their platforms and opportunities for scalable digital innovation.-Making sure that performance marketing activities are aligned with clients’ business KPI’s and overall marketing strategies and being a senior point of contact for clients providing the strategic direction and operational guidance need to increase performance.-Conducting competitor analysis to identify areas of threat and opportunity and staying up to date with the latest trends and products in the Paid Search / Paid Social universe and discuss potential opportunities with the team.

-Supported Audit team by participating in all phases of a financial statement audit and audit of internal controls;-Participated in a wide range of projects; consistently demonstrating creative thinking and individual initiative;-Demonstrated flexibility in prioritizing and completing tasks while exercising professional skepticism.