Cansu Benli Email & Phone Number

Ankara, Türkiye

Ankara, Turkey

• Plan and execute comprehensive digital marketing strategies encompassing SEO, content marketing, social media, and data analysis.• Develop SEO-driven content and blog outlines with detailed keyword research and semantic concept knowledge.• Manage social media channels, including content creation and design briefs.• Create newsletters and weekly digest emails while analyzing open rates for audience engagement.• Craft lead generation emails tailored to diverse buyer personas and verticals.• Prepare weekly and monthly reports for website content and support marketing activity measurement and reporting for upper management.• Proactively follow app industry trends to generate innovative lead generation content ideas.• Write persuasive promotional and descriptive product video scripts.• Utilize SEO tools (Ahrefs, SEMrush, Google Analytics, and Search Console) effectively for data-driven decision-making.• Conduct ongoing analysis with Google Analytics and Search Console to monitor SEO performance and track targets and KPIs.• Led SEO-focused content production, resulting in a remarkable 300% increase in organic traffic for storyly.io in just one quarter.• Initiated and successfully managed the Storyly Glossary project, driving 20% of monthly website traffic and creating evergreen content pages with high regular pageviews.• Collaborated with analytical teams to analyze AB test results and historical data for optimized campaign strategies.• Spearheaded the rebranding of appsamurai.com, working closely with UX teams and briefing design needs.• Strong verbal and written communication skills, effectively articulating marketing strategies and updates to cross-functional teams.• Proven team player, collaborating seamlessly with designers, developers, content creators, and marketing professionals to achieve common goals.• Exhibited leadership qualities by guiding and mentoring junior team members, fostering a collaborative and supportive work environment.

Ankara, Turkey

• Developed communication and branding strategies of Turkey’s leading finance website Doviz.com, at all stages of the product’s lifecycle.• Identified user and product needs and emerging trends in the digital, mobile and social space to design the best product experience for consumers working cross-functionally with Software Development, SEO & Content Management and UI/UX teams.• Responsible for day-to-day maintenance, and measurement and reporting of business performance metrics by benefiting from several tools including Google Analytics, Firebase and Search Console.• Executed business analysis to leverage consumer insights and market trends to identify and create ideal development, marketing and innovation strategies and roadmaps.• Made decisions that determine the profitability of the product.• Optimized media planning through Google Ad Manager and collaborating with Advertising Technologies team to generate holistic monetization analysis and action plan.• Worked with media planning agencies, brands and PR companies in the development of engaging advertising communications and high-impact social media campaigns.

Ankara, Turkey

• Created original and newsworthy contents according to the market’s content gap. • Determine user acquisition strategy for Turkey’s leading websites Doviz.com and Sinemalar.com.• Responsible for sending desktop, mobile web and mobile application push notifications and determining related actions according to the metrics.• Implement doviz.com SEO plans and create road map for accomplishments. • Monitor effectiveness of SEO and marketing programmes in terms of traffic. • Developed on-site body content, meta descriptions and page titles in support of SEO strategies and competitor analysis. • Utilize keyword research tools to track progress and performance. • Completed daily, weekly, and monthly tracking reports for traffic and keyword performance. • Follow up App Store, Google Play Store user feedbacks and communicated with users on platforms and through the mail channel.• Led and create new page projects: haber.doviz.com, doviz.com/makale, doviz.com/kredi, doviz.com/pariteler, doviz.com/emtialar

Ankara, Turkey

• Participated as project assistant in “Prevalence of Non-communicable Disease Risk Factors in Turkey”; project of United Nations World Health Organization (UN WHO) / Ministry of Health of Turkey• Development of consulting services for the new area of financial, business and operational consulting• Experienced in tender settling process• Collaboration in consulting projects in the fields of finance, agriculture, health and impact analysis with market analysis, benchmarking studies and target group analysis• Identification of market research, company information and key expert for the possible consortium within the projects• Responsible for analysis of collected data and information• Preparation of analysis results for graphical representations and presentation of the results• Presentation of research results in customer meetings

Ankara, Turkey

Intern at Sales & Marketing Department

Ankara, Turkey

Intern at Marketing Department

Master Of Science - Ms, Strategic Digital Marketing

Business Administration And Management, General

High School